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Content Lead, Social Strategist, and Social Media Manager with a proven track record of building and scaling brand presence across TikTok, Instagram, and Pinterest. Experienced in developing platform-driven content strategies that align closely with brand identity while driving measurable growth in reach, engagement, and audience development. Brings a strong balance of creative direction and performance insight, with the ability to translate ideas into high-performing content that resonates with target audiences. Skilled in overseeing the full content lifecycle, from concept development and production to execution and analysis, while implementing scalable systems that support long-term growth across multiple brands. As a founder and leader, I’ve built and scaled a multi-platform social media agency (Mirano Social), grew TikTok from 0 to 20M+ views in a year, and led teams to deliver engaging wedding and lifestyle content for high-end clients. I’m passionate about storytelling, data-informed optimization, and coaching teams to tell better stories.…Content Lead, Social Strategist, and Social Media Manager with a proven track record of building and scaling brand presence across TikTok, Instagram, and Pinterest. Experienced in developing platform-driven content strategies that align closely with brand identity while driving measurable growth in reach, engagement, and audience development. Brings a strong balance of creative direction and performance insight, with the ability to translate ideas into high-performing content that resonates with target audiences. Skilled in overseeing the full content lifecycle, from concept development and production to execution and analysis, while implementing scalable systems that support long-term growth across multiple brands. As a founder and leader, I’ve built and scaled a multi-platform social media agency (Mirano Social), grew TikTok from 0 to 20M+ views in a year, and led teams to deliver engaging wedding and lifestyle content for high-end clients. I’m passionate about storytelling, data-informed optimization, and coaching teams to tell better stories.

Samantha Pota

Content Strategist, Social Media Manager, Content Producer, +3

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Content Lead, Social Strategist, and Social Media Manager with a proven track record of building and scaling brand presence across TikTok, Instagram, and Pinterest. Experienced in developing platform-driven content strategies that align closely with brand identity while driving measurable growth in reach, engagement, and audience development. Brings a strong balance of creative direction and performance insight, with the ability to translate ideas into high-performing content that resonates with target audiences. Skilled in overseeing the full content lifecycle, from concept development and production to execution and analysis, while implementing scalable systems that support long-term growth across multiple brands. As a founder and leader, I’ve built and scaled a multi-platform social media agency (Mirano Social), grew TikTok from 0 to 20M+ views in a year, and led teams to deliver engaging wedding and lifestyle content for high-end clients. I’m passionate about storytelling, data-informed optimization, and coaching teams to tell better stories.…Content Lead, Social Strategist, and Social Media Manager with a proven track record of building and scaling brand presence across TikTok, Instagram, and Pinterest. Experienced in developing platform-driven content strategies that align closely with brand identity while driving measurable growth in reach, engagement, and audience development. Brings a strong balance of creative direction and performance insight, with the ability to translate ideas into high-performing content that resonates with target audiences. Skilled in overseeing the full content lifecycle, from concept development and production to execution and analysis, while implementing scalable systems that support long-term growth across multiple brands. As a founder and leader, I’ve built and scaled a multi-platform social media agency (Mirano Social), grew TikTok from 0 to 20M+ views in a year, and led teams to deliver engaging wedding and lifestyle content for high-end clients. I’m passionate about storytelling, data-informed optimization, and coaching teams to tell better stories.

Available to hire

Content Lead, Social Strategist, and Social Media Manager with a proven track record of building and scaling brand presence across TikTok, Instagram, and Pinterest. Experienced in developing platform-driven content strategies that align closely with brand identity while driving measurable growth in reach, engagement, and audience development. Brings a strong balance of creative direction and performance insight, with the ability to translate ideas into high-performing content that resonates with target audiences. Skilled in overseeing the full content lifecycle, from concept development and production to execution and analysis, while implementing scalable systems that support long-term growth across multiple brands.

As a founder and leader, I’ve built and scaled a multi-platform social media agency (Mirano Social), grew TikTok from 0 to 20M+ views in a year, and led teams to deliver engaging wedding and lifestyle content for high-end clients. I’m passionate about storytelling, data-informed optimization, and coaching teams to tell better stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Content Lead & Social Media Manager at So Bridal Social

January 1, 2023 - Present

Led multi-platform content strategy across Instagram, TikTok, and Pinterest. Grew Instagram followers from 10K to 32K through strategic content planning and optimization. Ensured alignment with brand voice and visual identity, produced and edited short-form wedding day and lifestyle content optimized for platform algorithms, and drove engagement and community interaction. Trained and mentored a content team of 11 creators and produced backstage coverage at New York Bridal Fashion Week.

Social Media Director & Sales Lead at So Bridal Social

January 1, 2023 - January 1, 2025

Hired, trained, and managed a team of 11 content creators. Developed onboarding systems, templates, and scalable workflows. Oversaw multi-platform content strategy, execution, and performance tracking. Managed and executed PR strategy and influencer collaborations. Handled inbound inquiries and converted qualified leads into bookings.

Co-Founder & Social Media Manager at Mirano Social

January 1, 2025 - January 1, 2026

Co-founded and scaled a social media agency managing multi-platform brand accounts. Scaled a TikTok account from 0 to 20M+ views within one year through platform-driven content strategy. Generated 35+ TikTok videos exceeding 500K views across client accounts by developing repeatable content frameworks. Built platform-specific content strategies and scalable systems, including content calendars, client portals, and workflows to support multi-client growth. Directed content production and performance analysis to refine strategy and improve engagement.