Samar Belhassen

Marketing Specialist – Social Media & E-Commerce at Dear Goodness Inc

Responsible for developing and executing social media strategies across platforms, optimizing Shopify store performance, and driving e-commerce growth. Led Meta Ads and Google Analytics-based campaigns, built data-driven marketing plans, and implemented CRM-driven email marketing. Produced content across Instagram, Facebook, and email campaigns to ensure brand consistency and strong ROI. Created brand loyalty initiatives and ambassador programs, and provided strategic guidance on campaign planning, targeting, and performance measurement to maximize return on investment. Onboarded clients and supported product adoption, satisfaction, and retention.

Freelance Digital Marketing Consultant at Self-Employed / Freelance

Directed full-funnel marketing strategy for a premium food brand, integrating Shopify store optimization, social media campaigns, and product launches to drive sales growth. Designed high-performing Meta and Google Ads campaigns, leveraged analytics to boost reach, engagement, and conversion rates. Created and managed content across Instagram, Facebook, and email to ensure brand consistency and maximize ROI. Developed a brand loyalty and advocacy program and crafted content and engagement strategies for social media.

Assistant Digital Group Customer Success Specialist (Part-Time) at Digital Group

Supported customer onboarding and success initiatives, assisted with digital marketing projects, and collaborated on campaigns to improve client performance. Provided insights for Shopify optimization and social media execution, contributing to overall campaign success and client satisfaction.

Co-founder at Dear Goodness Inc

Co-founded Dear Goodness Inc, a Shopify store setup and optimization service. Led strategy, onboarding, and CRM-driven customer success; developed brand identity, created content and campaigns across Instagram, Facebook, and email; managed operations and product launches; implemented ROI-focused marketing and CRM integration to drive growth.

Freelance Digital Marketing Consultant (Project-Based) at Self-Employed

Directed full-funnel marketing strategy for a premium food brand, integrating Shopify store optimization, social media campaigns, and product launches. Drove high-performing Meta and Google Ads campaigns, leveraged analytics to improve reach, engagement, and conversion rates. Created and managed content across Instagram, Facebook, and email, ensuring brand consistency and measurable ROI.

Assistant Digital Group Customer Success Specialist (Part-Time) at Dear Goodness Inc

Directed customer success initiatives; Onboarded clients, ensured product adoption and retention; leveraged CRM data to proactively address customer needs and strengthen relationships.