Samarth Nagpal

Executed integrated social media strategies for brands such as Godrej, Hajmola, IIFL, Philips, iQOO, and Blend India, driving ~150% growth in organic impressions and traffic. Developed digital campaign strategies, content calendars, and creative decks aligned with client marketing objectives. Contributed to Godrej Security Solutions’ “Warriors Of Happiness” campaign across ideation, creative execution, and social amplification. Achieved 11.1% engagement rate, with an average of ~100 comments per contest post, improving page visibility and audience interaction. Managed end-to-end campaign lifecycle including brief analysis, content planning, publishing, and performance reporting. Conducted competitor benchmarking, audience analysis, and trend research to optimize brand positioning. Tracked and reported KPIs using platform analytics, delivering actionable insights to internal teams and clients.

Analyzed transactional and operational data to identify suspicious patterns and detect potential fraud cases. Developed strong analytical and reporting skills by transforming complex datasets into actionable insights. Applied structured, data-driven decision-making methods, later leveraged in marketing performance analysis. Supported marketing strategy initiatives for the financial risk segment in the London market through data insights. Improved reporting accuracy and process efficiency, contributing to measurable operational outcomes.

Assisted in planning and executing social media strategies for clients including KCP, Indigo, and Legrand. Managed content calendars, workflows, and campaign timelines across platforms. Supported influencer outreach and online reputation management (ORM). Conducted trend research and proposed creative concepts for digital storytelling. Coordinated internal communication and client presentations to ensure cross-team alignment.