I'm a results-driven Brand & Content Marketer with approximately 12 years of experience driving traffic and revenue through full channel marketing and content creation for brands including Adidas, Snoop Dogg, Dr. Martens, and Boohoo. I currently lead Brand & Content Marketing for Royal Roots Tyson 2.0 / Tha Dogg House / Death Row Records, shaping brand positioning and engagement across multiple channels. I excel at developing and executing end-to-end content strategies, directing cross-functional creative teams, and delivering data-driven campaigns that boost visibility, engagement, and conversions. My work spans social media, content marketing, events and performances, influencer collaborations, PR, SEO, and e-commerce, with hands-on production, copywriting, and asset optimization to ensure consistent brand storytelling and scalable output.

Sam Babatunde

I'm a results-driven Brand & Content Marketer with approximately 12 years of experience driving traffic and revenue through full channel marketing and content creation for brands including Adidas, Snoop Dogg, Dr. Martens, and Boohoo. I currently lead Brand & Content Marketing for Royal Roots Tyson 2.0 / Tha Dogg House / Death Row Records, shaping brand positioning and engagement across multiple channels. I excel at developing and executing end-to-end content strategies, directing cross-functional creative teams, and delivering data-driven campaigns that boost visibility, engagement, and conversions. My work spans social media, content marketing, events and performances, influencer collaborations, PR, SEO, and e-commerce, with hands-on production, copywriting, and asset optimization to ensure consistent brand storytelling and scalable output.

Available to hire

I’m a results-driven Brand & Content Marketer with approximately 12 years of experience driving traffic and revenue through full channel marketing and content creation for brands including Adidas, Snoop Dogg, Dr. Martens, and Boohoo. I currently lead Brand & Content Marketing for Royal Roots Tyson 2.0 / Tha Dogg House / Death Row Records, shaping brand positioning and engagement across multiple channels.

I excel at developing and executing end-to-end content strategies, directing cross-functional creative teams, and delivering data-driven campaigns that boost visibility, engagement, and conversions. My work spans social media, content marketing, events and performances, influencer collaborations, PR, SEO, and e-commerce, with hands-on production, copywriting, and asset optimization to ensure consistent brand storytelling and scalable output.

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Language

English
Fluent

Work Experience

Senior Brand & Marketing Manager at Royal Roots – Tyson 2.0 / Tha D ogg House / Death Row Records
January 1, 2025 - Present
End-to-end ownership of marketing and content for lifestyle brands owned by Mike Tyson and Snoop Dogg (including Death Row Records), across social media, content marketing, in-store events and performances, video/photoshoots, influencer marketing, PR, SEO, e-commerce, and in-store visual experiences. Built and executed the end-to-end social media strategy across YouTube, TikTok, and Instagram, growing Instagram followers from 11k to 36k in a year. Directed a multidisciplinary roster of photographers, videographers, and designers to align with brand objectives and campaign goals. Managed content production calendars and digital asset libraries, including Death Row Records IP. Led in-store events and influencer collaborations with partners such as Central Cee, Kevin Hart, Lil Tjay, and Garage Nation. Optimised e-commerce content and SEO, including launching the Death Row Records EU store. Monitored performance metrics to inform long-lead editorial planning.
Senior Content Marketing & SEO Manager at Adidas
January 1, 2022 - January 1, 2025
Led global content strategy across 40+ Adidas websites across Asia, Europe, and the Americas. Directed digital PR and link-building campaigns, collaborated with PR partners to secure SEO-friendly backlinks, and managed the Adidas Blog editorial. Owned localisation and multi-market content creation, budgeting for multi-market campaigns, and cross-functional collaboration with product, eCommerce, PR, and regional teams.
Global SEO Lead at Dr. Martens International
June 1, 2019 - February 1, 2022
Coordinated organic traffic strategy for 13 regions (Americas, EMEA, APAC) and managed regional SEOs. Ensured alignment of international campaigns with multi-channel strategies and led blogger outreach and link-building efforts.
Digital Marketing Manager at Academy of Contemporary Music
October 1, 2017 - June 1, 2019
Managed ongoing digital campaigns for ACM and sister venues, including SEO, paid social, and eCRM. Oversaw strategy and execution for digital marketing initiatives.
Senior Content Marketing Executive at boohooMAN
October 1, 2016 - October 1, 2017
Led content marketing strategy for the menswear brand, driving brand storytelling and content execution across channels.
SEO Executive at River Island
January 1, 2014 - October 1, 2016
Handled SEO strategy across River Island domains with a commercial focus on ROI and profitability through multi-domain SEO and site optimization.

Education

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Industry Experience

Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Professional Services