Sam Babatunde

End-to-end ownership of marketing and content for lifestyle brands owned by Mike Tyson and Snoop Dogg (including Death Row Records), across social media, content marketing, in-store events and performances, video/photoshoots, influencer marketing, PR, SEO, e-commerce, and in-store visual experiences. Built and executed the end-to-end social media strategy across YouTube, TikTok, and Instagram, growing Instagram followers from 11k to 36k in a year. Directed a multidisciplinary roster of photographers, videographers, and designers to align with brand objectives and campaign goals. Managed content production calendars and digital asset libraries, including Death Row Records IP. Led in-store events and influencer collaborations with partners such as Central Cee, Kevin Hart, Lil Tjay, and Garage Nation. Optimised e-commerce content and SEO, including launching the Death Row Records EU store. Monitored performance metrics to inform long-lead editorial planning.

Led global content strategy across 40+ Adidas websites across Asia, Europe, and the Americas. Directed digital PR and link-building campaigns, collaborated with PR partners to secure SEO-friendly backlinks, and managed the Adidas Blog editorial. Owned localisation and multi-market content creation, budgeting for multi-market campaigns, and cross-functional collaboration with product, eCommerce, PR, and regional teams.

Coordinated organic traffic strategy for 13 regions (Americas, EMEA, APAC) and managed regional SEOs. Ensured alignment of international campaigns with multi-channel strategies and led blogger outreach and link-building efforts.