SAM KUMAR

Commercial Creative Direction | Product Advertising | Cinematic AI Commercials | Campaign Concept Development | Art Direction | Paid Social Creatives | Visual Storytelling

Lead creative development for product-led advertising, taking projects from brand and product research through campaign concepts, visual narratives, storyboards, art direction, production guidance, and final creative direction. Develop cinematic, AI-assisted commercial concepts and visuals, integrating generative AI workflows with compositing, motion design, visual effects, and post-production. Create advertising directions for beauty and skincare, cycling and sports products, consumer goods, hospitality, restaurants, and e-commerce brands—translating product features, materials, craftsmanship, and benefits into emotionally engaging stories while maintaining accurate product geometry, packaging, labels, and brand identity. Design social advertising concepts with attention to opening hooks, visual hierarchy, format adaptations, and creative variations for testing. Prepare client-facing concept decks, storyboards, and creative proposals to communicate campaign ideas and production scop