I’m Samira Saraeian, a content strategist and analyst with 15+ years of experience turning data into narratives that resonate. I specialize in analyzing content performance, audience behavior, and brand storytelling to guide strategic decisions. I often work with international teams and sustainability-focused platforms, and I founded Symbolica to explore emotional branding and symbolic identity systems. In my roles, I translate research into readable, decision-supporting content and design frameworks that increase perceived value and storytelling consistency across channels. I enjoy collaborating remotely with diverse partners to build brands that connect on an emotional level while driving measurable results.…

Samira Saraeian

I’m Samira Saraeian, a content strategist and analyst with 15+ years of experience turning data into narratives that resonate. I specialize in analyzing content performance, audience behavior, and brand storytelling to guide strategic decisions. I often work with international teams and sustainability-focused platforms, and I founded Symbolica to explore emotional branding and symbolic identity systems. In my roles, I translate research into readable, decision-supporting content and design frameworks that increase perceived value and storytelling consistency across channels. I enjoy collaborating remotely with diverse partners to build brands that connect on an emotional level while driving measurable results.…

Available to hire

I’m Samira Saraeian, a content strategist and analyst with 15+ years of experience turning data into narratives that resonate. I specialize in analyzing content performance, audience behavior, and brand storytelling to guide strategic decisions. I often work with international teams and sustainability-focused platforms, and I founded Symbolica to explore emotional branding and symbolic identity systems.

In my roles, I translate research into readable, decision-supporting content and design frameworks that increase perceived value and storytelling consistency across channels. I enjoy collaborating remotely with diverse partners to build brands that connect on an emotional level while driving measurable results.

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Language

Persian
Fluent
English
Advanced

Work Experience

Founder & Symbol Designer at Symbolica
January 1, 2024 - Present
Designing soul-rooted family emblems and symbolic identities. Managing brand storytelling, client relationships, and digital product creation.
Content Writer & Editor at THRIVE Project
January 1, 2024 - August 2, 2025
Produced SEO-optimized articles and short stories for a global sustainability platform. Conducted social media research and developed hashtag strategies.
Etsy Shop Owner | Digital Product Creator at Samira Studio Designs
January 1, 2024 - Present
Created and managed listings for symbolic digital products. Handled customer engagement, shop SEO, and product presentation.
Google Local Guide (Level 8) at Freelance
January 1, 2022 - Present
Led private cultural and historical tours. Contributed over 300 high-rated reviews and photos on Google Maps with 17,700+ points.
Content Production Manager & CEO at Jahan Fartak Arya
January 1, 2019 - Present
Led a team of content creators for SEO and branding. Developed digital strategies and maintained client satisfaction.
University Instructor (Part-Time) at Shahid Ashrafi Esfahani University
December 31, 2012 - August 2, 2025
Taught computer science subjects and authored a textbook on operating systems.
Founder & Symbol Designer at Symbolica
January 1, 2024 - Present
Designing soul-rooted family emblems and symbolic identities. Managing brand storytelling, client relationships, and digital product creation.
Content Writer & Editor at THRIVE Project
December 31, 2024 - August 2, 2025
Produced SEO-optimized articles and short stories for a global sustainability platform. Conducted social media research and hashtag strategy.
Etsy Shop Owner | Digital Product Creator at Samira Studio Designs
January 1, 2024 - Present
Created and managed listings for symbolic digital products. Handled customer engagement, shop SEO, and product presentation.
Google Local Guide (Level 8) at Freelance
January 1, 2022 - Present
Led private cultural and historical tours. Contributed over 300 high-rated reviews and photos on Google Maps with 17,700+ points.
Content Production Manager & CEO at Jahan Fartak Arya
January 1, 2019 - Present
Led a team of content creators for SEO and branding. Developed digital strategies and maintained client satisfaction.
University Instructor (Part-Time) at Shahid Ashrafi Esfahani University
December 31, 2012 - August 2, 2025
Taught computer science subjects and authored a textbook on operating systems.
Founder & Content Strategist at Symbolica
January 1, 2024 - Present
Developed brand narratives and symbolic identity systems grounded in emotional branding theory. Analyzed audience response and engagement patterns across digital platforms. Designed content frameworks to increase perceived value and storytelling consistency.
Content Writer & Content Analyst at THRIVE Project
January 1, 2022 - January 1, 2024
Produced SEO-driven content aligned with sustainability goals and audience intent. Conducted content performance reviews and social media hashtag analysis. Translated research-based insights into readable, decision-supporting content.
Content Production Manager at Jahan Fartak Arya
January 1, 2019 - Present
Led content teams and supervised brand-aligned messaging strategies. Evaluated content effectiveness and optimized workflows for client satisfaction. Collaborated with stakeholders to align content outputs with business objectives.
Digital Product Content Lead at Samira Studio Designs (Etsy)
January 1, 2024 - Present
Managed product storytelling, SEO positioning, and audience targeting. Analyzed listing performance and adjusted content structure for higher visibility.
University Instructor (Part-Time) at University
January 1, 2002 - January 1, 2012
Part-time instructor in Computer Science; authored an academic textbook on Operating Systems.

Education

BSc at Najafabad University
January 1, 2002 - December 31, 2002
MIT at Institute of Industrial Management
January 1, 2009 - December 31, 2009
BSc at Najafabad University
January 1, 2002 - December 31, 2002
MIT at Institute of Industrial Management
January 1, 2009 - December 31, 2009
DBA at Nobel Cert Universal
January 1, 2018 - December 31, 2018
IBM at Ostim Teknik Univercity
September 1, 2022 - August 2, 2026

Qualifications

DBA
January 1, 2018 - December 31, 2018
B1 English Certificate
January 1, 2025 - December 31, 2025
Technical Writing
January 1, 2024 - December 31, 2024
ChatGPT Content Writing
January 1, 2025 - December 31, 2025
B1 English Certificate
January 1, 2025 - December 31, 2025
Technical Writing
January 1, 2024 - December 31, 2024
ChatGPT Content Writing
January 1, 2025 - December 31, 2025
BSc Software Engineering
January 11, 2030 - February 18, 2026
Author of an academic textbook on Operating Systems
January 11, 2030 - February 18, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality, Software & Internet
    paper Royal Twin Lions Door Emblem

    This is a high-resolution, ornamental door emblem designed to evoke a sense of classical prestige and strength. The design features two heraldic lions facing each other, symbolizing protection and nobility, supporting a central column topped with a decorative finial. The emblem is enclosed within a twisted rope-style border, enhancing its three-dimensional elegance.

    Inspired by ancient Persian and European insignias, this piece is ideal for installation on a wooden front door of a residence, villa, or estate entrance to signify a timeless, dignified identity.

    uniE621 The Butterfly Seal – Modern Family Symbol
    A modern emblem combining butterfly, rose, crescent, and triangle symbols. It’s designed for personalized family branding, conveying transformation, beauty, spirituality, and elemental balance.…
    uniE621 Kafka Emblem – Tribute Artwork
    An artistic tribute to Franz Kafka’s inner world, combining the silhouette of a man, a cockroach, and a typewriter. This piece explores the tension between transformation, alienation, and expression through dark tones and minimalist symbolism.…
    uniE621 The Golden Lion Crest – Heraldic Emblem Design
    A royal-inspired emblem featuring a gold lion and helmet crest, representing strength, courage, and family honor. The design draws from medieval European heraldry with a luxurious modern finish.…
    uniE621 Symbolic Collage – Persian-Inspired Motifs
    A hand-crafted digital collage combining Persian floral patterns, crescent moons, and mystical symbols such as the eye, bird, and tulip. Designed to evoke memory and identity through tactile visuals and historical texture.…
    paper Ziba’s Crest – A Silent Symbol of Strength and Love
    This custom family emblem was created as a personal tribute to Iranian actress Ziba Borufe. Symbolic and elegant, the design honors her life journey through grief, motherhood, and rebirth. At the center, a silver phoenix rises above a sculpted heart, symbolizing rebirth and enduring love. Olive branches represent legacy, and the background features floral engravings echoing grace and silence. ✓ Pencil-style sketch ✓ Final silver-on-black digital emblem ✓ Engraved necklace version ✓ Location: Tehran, Iran ✓ Skills Used: Emotional Symbolism, Fine Detailing, Digital Illustration…
    paper Alvand Family Emblem – A Personal Heritage Symbol
    This emblem represents a fictional family from Iranian Kurdistan, named Alvand. The story revolves around deep-rooted values: storytelling, legacy, and strength. The design features a radiant sun, two symbolic mountains, and an oak tree rooted into the landscape. Matte green with gold-embossed elements creates a timeless emblem used across keepsakes and digital platforms. ✓ Design Sketches ✓ Digital Vector Emblem ✓ Printed & Framed Presentation ✓ Location: Kurdistan, Iran ✓ Skills Used: Visual Metaphors, Cultural Illustration, Emblem Composition…
    paper Mery’s Stories – Children’s Book on Amazon Kindle
    A delightful illustrated book that follows young Mary through whimsical journeys, published on Amazon Kindle. The stories spark curiosity and courage through magical settings—from enchanted forests to snowy lands. ✓ Written and illustrated by Samira Saraeian ✓ 27 Pages, Full Color ✓ Kindle Edition ✓ Publication Date: 15 January 2024 ✓ Skills Used: Storytelling, Illustration, Self-Publishing, Character Design…
    paper Sustainability Christmas Infographic – Thrive Project
    A festive infographic for the THRIVE project aligning Christmas decor with Sustainable Development Goals (SDGs). This two-part visual guide introduced 10+ creative eco-friendly decoration ideas through bright, engaging graphics. Each section featured sustainability principles like upcycling, DIY creativity, fair trade, and community values, all communicated in a cheerful tone and accessible format. ✓ Infographic Layout Design ✓ Custom Icons and Illustrations ✓ Educational Messaging for Instagram ✓ Platform: @thrivabilitymatters ✓ Skills Used: Visual Design, SDG Communication, Content Creation…
    paper Adidas vs. Nike – The Rivalry That Shaped the Sportswear Industry
    A compelling brand rivalry breakdown that examines how two global giants – Adidas and Nike – define identity, culture, and emotional connection. This analysis discusses athlete endorsements, emotional narratives, sustainability shifts, and controversies, presenting the rivalry as a branding case study rather than a sales battle. ✓ Competitive Writing ✓ Market Insight & Storytelling Fusion ✓ Tone: Analytical, bold, engaging ✓ Skills Used: Brand Strategy, Competitive Writing, Market Insight, Cultural Analysis…
    paper Brand Fascination Through Sustainability – Adidas Analysis
    A thought leadership article exploring how Adidas can strengthen brand fascination by embedding sustainability into its emotional messaging and consumer experience. This content connects emotional branding with global movements and future consumer behavior trends, using storytelling and strategic insight. The piece positions Adidas as a purpose-driven leader with the power to shape culture and industry expectations. ✓ Long-form article (LinkedIn style) ✓ Emotionally driven + sustainability focused ✓ Tone: Inspirational, reflective, strategic ✓ Skills Used: Brand Writing, Consumer Psychology, Sustainability Messaging, Emotional Marketing…