Salma Kroumi

Organized team-building activities, increasing employee satisfaction by 90%. Planned and managed charitable events with international NGOs. Coordinated stakeholders to ensure smooth project execution. Collaborated on influencer and TikTok marketing activations to strengthen brand awareness and social media engagement. Created and published over 50 pieces of content on the official global page of TikTok. Contributed to internal communication and event strategy; resolved issues in real-time. Supported strategic content decisions by conducting market research on user trends, competitor benchmarks, and platform growth across MENA to identify opportunities and improve engagement.

Developed and implemented marketing and brand strategies to increase client visibility. Managed monthly campaigns across luxury jewelry, restaurant, and cosmetics brands, delivering 120–150% ROI by optimizing paid ads, audience targeting, and campaign performance. Planned and executed offline and online campaigns (TV, radio, POS displays). Conducted market data analysis and interpreted consumer behavior to uncover key trends, contributing to more effective campaign strategies and improved overall marketing performance through data-driven adjustments. Expertise in brand storytelling and strategic content development to strengthen brand identity and engagement.

Launch of a marketplace for the distribution sector. Developed and launched the brand identity 'Market Camp', designed brand guidelines, visual identity, and copy strategy. Implemented a digital marketing strategy to support brand awareness and customer acquisition. Developed and executed a comprehensive communication plan.