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I'm a creative, data-driven marketing professional with proven success in delivering impactful multi-channel campaigns, enhancing brand visibility, and fostering cross-functional collaboration across marketing, merchandising, and event management.\n\nI thrive on leadership and collaboration, branding and storytelling, event planning, data analysis, and digital marketing, and I excel at building strong cross-team partnerships to drive results.…I'm a creative, data-driven marketing professional with proven success in delivering impactful multi-channel campaigns, enhancing brand visibility, and fostering cross-functional collaboration across marketing, merchandising, and event management.\n\nI thrive on leadership and collaboration, branding and storytelling, event planning, data analysis, and digital marketing, and I excel at building strong cross-team partnerships to drive results.

Salma Kroumi

Marketing Strategist, Brand Strategist, Content Strategist, +2

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I'm a creative, data-driven marketing professional with proven success in delivering impactful multi-channel campaigns, enhancing brand visibility, and fostering cross-functional collaboration across marketing, merchandising, and event management.\n\nI thrive on leadership and collaboration, branding and storytelling, event planning, data analysis, and digital marketing, and I excel at building strong cross-team partnerships to drive results.…I'm a creative, data-driven marketing professional with proven success in delivering impactful multi-channel campaigns, enhancing brand visibility, and fostering cross-functional collaboration across marketing, merchandising, and event management.\n\nI thrive on leadership and collaboration, branding and storytelling, event planning, data analysis, and digital marketing, and I excel at building strong cross-team partnerships to drive results.

Available to hire

I’m a creative, data-driven marketing professional with proven success in delivering impactful multi-channel campaigns, enhancing brand visibility, and fostering cross-functional collaboration across marketing, merchandising, and event management.\n\nI thrive on leadership and collaboration, branding and storytelling, event planning, data analysis, and digital marketing, and I excel at building strong cross-team partnerships to drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

French

Advanced

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Community Content Specialist / Event Coordinator at TikTok

May 1, 2022 - March 1, 2026

Organized team-building activities, increasing employee satisfaction by 90%. Planned and managed charitable events with international NGOs. Coordinated stakeholders to ensure smooth project execution. Collaborated on influencer and TikTok marketing activations to strengthen brand awareness and social media engagement. Created and published over 50 pieces of content on the official global page of TikTok. Contributed to internal communication and event strategy; resolved issues in real-time. Supported strategic content decisions by conducting market research on user trends, competitor benchmarks, and platform growth across MENA to identify opportunities and improve engagement.

Marketing Project Manager at Rare & Unique

September 1, 2021 - January 1, 2022

Developed and implemented marketing and brand strategies to increase client visibility. Managed monthly campaigns across luxury jewelry, restaurant, and cosmetics brands, delivering 120–150% ROI by optimizing paid ads, audience targeting, and campaign performance. Planned and executed offline and online campaigns (TV, radio, POS displays). Conducted market data analysis and interpreted consumer behavior to uncover key trends, contributing to more effective campaign strategies and improved overall marketing performance through data-driven adjustments. Expertise in brand storytelling and strategic content development to strengthen brand identity and engagement.

Project Manager at BS N Digital

March 1, 2021 - June 1, 2021

Launch of a marketplace for the distribution sector. Developed and launched the brand identity 'Market Camp', designed brand guidelines, visual identity, and copy strategy. Implemented a digital marketing strategy to support brand awareness and customer acquisition. Developed and executed a comprehensive communication plan.