Hi, my name is Sammii - a graphic designer on the South Coast of NSW. I have been a graphic designer for 8 years now, and absolutely love what I do. I have a huge passion for publication design, as well as brand extension and illustration. I have been lucky enough to have worked with some incredible brands across the country in multiple industries such as The Good Food Guide, The Local Project, Lifetime Health and Akashic Medicine.…

Sammii Downs

Hi, my name is Sammii - a graphic designer on the South Coast of NSW. I have been a graphic designer for 8 years now, and absolutely love what I do. I have a huge passion for publication design, as well as brand extension and illustration. I have been lucky enough to have worked with some incredible brands across the country in multiple industries such as The Good Food Guide, The Local Project, Lifetime Health and Akashic Medicine.…

Available to hire

Hi, my name is Sammii - a graphic designer on the South Coast of NSW. I have been a graphic designer for 8 years now, and absolutely love what I do. I have a huge passion for publication design, as well as brand extension and illustration.

I have been lucky enough to have worked with some incredible brands across the country in multiple industries such as The Good Food Guide, The Local Project, Lifetime Health and Akashic Medicine.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer at The Better Brand Co
January 1, 2021 - November 30, 2022
Freelance Graphic Designer at By Piper Studio
January 1, 2018 - Present
Graphic Designer at The Local Project
October 11, 2023 - December 30, 2024
Design of The Local Project Trio, Issue 14, 15 and 16 Design of The Local Production marketing magazine Extensive document re-design for documents being circulated both in the business and with clients. Lead designer on all collateral for The Local Project lifestyle pivot Lead designer for The Local Production Lead Designer for multiple social media clients including Stylecraft, ASKO, The Local Production. Event collateral design, including menus, place cards, tote bags, presentations and plinths. Video cut downs for The Local Project website Creation of AI imagery Retouch and optimisation of imagery used in publications Conceptualising and design of marketing assets including digital ads and EDM’s Digital campaign conceptualising, and design for all Publication launches Style and art-direction of photo shoot featured in Issue 16
Contract Graphic Designer at The Good Food Guide - SMH + The Age (Fairfax Media)
June 1, 2025 - November 30, 2025
Worked with the team to redesign the NSW and VIC Good Food Guide Designed iconography Designed digital event elements Designed social media assets
Freelance Designer at Piper Studio
January 1, 2024 - Present
Designer for The Good Food Guide redesign; ongoing freelance design for Life Time Health brands (Wild Bee Skincare, Natural Life™ and Goodlife health); Marrow Marketing; Hatched & Patched; The Hub Productions; branding and design collateral for multiple industries.
In-House Designer at Marrow Marketing
January 1, 2019 - January 1, 2023
Branding, weekly EDMs and marketing assets; website wireframes in Figma and Adobe XD; print production; client photo shoots; image retouching and optimization.
Designer at The Better Brands Co.
January 1, 2021 - January 1, 2022
Branding for multiple industries; weekly EDMs and marketing assets; website wireframes in Figma and Adobe XD; print production, packaging; assisted in client photo shoots.
Teacher at Pinot and Picasso - Mitch Rev’s Gallery
January 1, 2019 - January 1, 2021
Teaching art and design workshops; facilitating sessions and fostering creativity.
Florist at Pushing Pansies
January 1, 2018 - January 1, 2020
Floristry work including arrangements and floral design.
Chef at Aldente
January 1, 2016 - January 1, 2017
Chef responsibilities in cafe environment.
Apprentice Chef at Old Mill Cafe / Sugar Mill
January 1, 2014 - January 1, 2016
Culinary apprenticeship; learning kitchen operations and prep skills.
Freelance Designer at Piper Studio
January 1, 2019 - January 1, 2023
In-house designer for Marrow Marketing; Freelance designer for Life Time Health brands (Wild Bee Skincare, Natural Life, Goodlife Health); provided branding, web/print assets, packaging, and social media assets; collaborated with clients to deliver identity systems, marketing collateral, and campaign visuals.
Cafe Staff at GrazeHouse
January 1, 2018 - January 1, 2020
Hospitality role supporting daily operations, customer service, and event setup in a busy cafe; collaborated with team to ensure smooth service.
Volunteer Florist at Ivory Rose Botanicals
January 1, 2017 - January 1, 2018
Assisted with floral design and installations as a volunteer; supported event styling and shop operations.

Education

Bachelor of Visual Communications at University of Newcastle
February 1, 2018 - November 30, 2026
Certificate IV in Design at Shillington
January 1, 2020 - October 30, 2021
Bachelor of Visual Communications at University of Newcastle
January 11, 2030 - January 1, 2021
Certificate IV in Design at Shillington
January 11, 2030 - January 1, 2021
Certificate III in Commercial Cookery at TAFE NSW, Orange
January 11, 2030 - March 17, 2026
HSC at Denison College, Bathurst
January 11, 2030 - January 1, 2014
Bachelor of Visual Communications at University of Newcastle
January 1, 2021 - January 1, 2021
Certificate IV in Design at Shillington
January 1, 2021 - January 1, 2021
Certificate III in Commercial Cookery at TAFE NSW, Orange
January 11, 2030 - March 17, 2026
Completion of HSC at Denison College, Bathurst
January 11, 2030 - January 1, 2014

Qualifications

Bachelor of Visual Communications
February 1, 2018 - November 30, 2026
Certificate IV in Design
January 1, 2014 - December 31, 2017
Certificate III in Commercial Cookery
March 17, 2026 - March 17, 2026
University of Newcastle Employability Award
January 1, 2021 - March 17, 2026
University of Newcastle College Medal
January 1, 2021 - March 17, 2026
University of Newcastle College Commendation List
January 1, 2021 - March 17, 2026
University of Newcastle Faculty Commendation List
January 1, 2020 - March 17, 2026
AGDA Design Awards Finalist in Student Branding and Identity
January 1, 2020 - March 17, 2026
AGDA Design Awards Finalist in Student Craft
January 1, 2020 - March 17, 2026
University of Newcastle Employability Award Winner
January 1, 2021 - March 17, 2026
University of Newcastle College Medal
January 1, 2021 - March 17, 2026
University of Newcastle College Commendation List
January 1, 2021 - March 17, 2026
University of Newcastle Faculty Commendation List
January 1, 2020 - March 17, 2026

Industry Experience

Consumer Goods, Healthcare, Manufacturing, Non-Profit Organization, Real Estate & Construction, Professional Services, Retail, Travel & Hospitality, Wholesale & Distribution, Other, Media & Entertainment, Education, Software & Internet
    paper The Good Food Guide NSW + VIC

    I worked with the teams at The Sydney Morning Herald and The Age Melbourne to redesign The Good Food Guide magazines released annually. Here I designed layouts, curated imagery, redesigned an iconography suite, and assisted in design collateral for launch events and social media.