Brand and Marketing Designer at Romi Beauty Club

Led end-to-end creative and marketing execution across digital, packaging, retail, product launches, partnerships, and event activations, supporting a cohesive brand presence across consumer touchpoints. Translated brand and marketing strategies into consumer-facing campaigns, social content, retail materials, packaging, and launch assets while maintaining consistency in brand messaging and visual identity. Produced 150+ social media, EDM, and campaign assets, contributing to 40% growth in Instagram engagement and 25% increase in online sales in year two. Supported KOL, influencer, and brand partnership initiatives through campaign assets, launch decks, lookbooks, co-branded storytelling, and in-store activations. Supported product launches across Singapore and Hong Kong, including the Sephora Hong Kong launch, coordinating brand-aligned creative assets across online and retail channels. Designed and delivered marketing materials for the Takashimaya retail activation, including signage, testers, backdrops, and window graphics, contributing to 35% above-target sell-through in the first month. Supported social media operations by developing campaign content, coordinating creative deliverables, and tracking content performance to inform ongoing marketing activities. Conducted market and competitor research to support campaign planning, content development, and understanding of consumer preferences and trends. Directed creative outputs for cross-industry collaborations, translating partnership concepts into co-branded digital content, retail materials, and activations. Coordinated with suppliers, printers, production partners, and internal stakeholders across Asia to deliver packaging, campaign, and retail materials according to timelines, quality standards, and brand requirements. Supported B2B marketing and partnership initiatives through launch decks, lookbooks, and retail presentation kits used for brand pitches and partner outreach. Developed and maintained ROMI's brand identity across packaging, retail spaces, social media, campaigns, partnerships, and events, strengthening consistency across consumer touchpoints.

Brand Designer at Hay Gelato LLP

Developed visual identity and brand assets for Hay Gelato, including packaging, social media graphics, and promotional materials. Produced engaging photography and graphics for social media campaigns, driving brand visibility and audience engagement. Collaborated on seasonal campaigns and special product launches, ensuring cohesive branding across all touchpoints. Developed and maintained the visual identity across 3+ key brand touchpoints, including packaging, social media, and promotional materials. Produced 150+ visual assets and photography pieces for social media, supporting seasonal campaigns and product launches. Collaborated on special product launches, ensuring consistent branding across digital and physical touchpoints.

Creative Lead at Brine Restaurant / Art Food People LLP

Directed creative direction and visual content for two F&B brands (Brine and The Communal) across social media, photography, and event marketing. Produced 150+ graphic, photography, and video assets for campaigns, bookings, seasonal promotions, and day-to-day content. Designed creative materials for 70+ private events including weddings and special bookings, creating cohesive visual experiences from digital communications to on-site execution. Coordinated with 10+ vendors and in-house teams across creative production, photography, printing, and event execution to deliver on-brand content across digital and physical channels. Collaborated on special product launches to ensure consistent branding across digital and physical touchpoints.

Part-Time Social Media Creative at The Laneway Market LLP

Produced 150+ graphic, photography, and video assets for campaigns, bookings, seasonal promotions, and day-to-day content. Collaborated on special product launches to ensure consistent branding across digital and physical touchpoints.