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I’m Sam Nyakiamo, a social media manager, video editor and content creator with 4+ years of experience building audience growth through high-performing digital storytelling. I create and edit short- and long-form content for Instagram, TikTok, YouTube, and LinkedIn, using data-driven optimisation to boost engagement and brand visibility. I founded Counteruck to connect brands, clubs, competitions, and fans through culturally relevant sports content, and I’ve grown it from 0 to 67K+ followers while generating 49M+ video views and 2.1M+ audience engagements across channels. I also manage end-to-end content production, lead community management, and develop partnerships with major rugby and sports organisations to strengthen industry presence.…I’m Sam Nyakiamo, a social media manager, video editor and content creator with 4+ years of experience building audience growth through high-performing digital storytelling. I create and edit short- and long-form content for Instagram, TikTok, YouTube, and LinkedIn, using data-driven optimisation to boost engagement and brand visibility. I founded Counteruck to connect brands, clubs, competitions, and fans through culturally relevant sports content, and I’ve grown it from 0 to 67K+ followers while generating 49M+ video views and 2.1M+ audience engagements across channels. I also manage end-to-end content production, lead community management, and develop partnerships with major rugby and sports organisations to strengthen industry presence.

Sam Nyakiamo

Social Media Manager, Video Editor, Community Manager, +1

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I’m Sam Nyakiamo, a social media manager, video editor and content creator with 4+ years of experience building audience growth through high-performing digital storytelling. I create and edit short- and long-form content for Instagram, TikTok, YouTube, and LinkedIn, using data-driven optimisation to boost engagement and brand visibility. I founded Counteruck to connect brands, clubs, competitions, and fans through culturally relevant sports content, and I’ve grown it from 0 to 67K+ followers while generating 49M+ video views and 2.1M+ audience engagements across channels. I also manage end-to-end content production, lead community management, and develop partnerships with major rugby and sports organisations to strengthen industry presence.…I’m Sam Nyakiamo, a social media manager, video editor and content creator with 4+ years of experience building audience growth through high-performing digital storytelling. I create and edit short- and long-form content for Instagram, TikTok, YouTube, and LinkedIn, using data-driven optimisation to boost engagement and brand visibility. I founded Counteruck to connect brands, clubs, competitions, and fans through culturally relevant sports content, and I’ve grown it from 0 to 67K+ followers while generating 49M+ video views and 2.1M+ audience engagements across channels. I also manage end-to-end content production, lead community management, and develop partnerships with major rugby and sports organisations to strengthen industry presence.

Available to hire

I’m Sam Nyakiamo, a social media manager, video editor and content creator with 4+ years of experience building audience growth through high-performing digital storytelling.

I create and edit short- and long-form content for Instagram, TikTok, YouTube, and LinkedIn, using data-driven optimisation to boost engagement and brand visibility.

I founded Counteruck to connect brands, clubs, competitions, and fans through culturally relevant sports content, and I’ve grown it from 0 to 67K+ followers while generating 49M+ video views and 2.1M+ audience engagements across channels.

I also manage end-to-end content production, lead community management, and develop partnerships with major rugby and sports organisations to strengthen industry presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swahili

Fluent

Work Experience

Founder & Social Media Manager at Counteruck

January 1, 2023 - Present

Founded and scaled a rugby-focused, culture-relevant digital media platform connecting brands, clubs, competitions, and fans. Created, edited, and published high-performing short- and long-form content across Instagram, TikTok, YouTube, and LinkedIn. Produced content that delivered 49M+ video views and 2.1M+ audience interactions, growing the platform from 0 to 67K+ followers. Led platform-specific content strategy, managed full production lifecycle (planning, scripting, filming coordination, editing, publishing, optimization), and used analytics to refine performance. Built and maintained consistent brand identity across channels and managed an international team of 25 creators across 8 countries. Launched and managed the Counter/Culture podcast to expand long-form content and strengthened visibility through partnerships with major rugby and sports organizations.

Sales Agent at Aspirа Kenya

April 1, 2022 - November 1, 2022

- Acquired and onboarded 75+ new customers, supporting customer growth and loan disbursement activities. - Guided prospective clients through application, onboarding, and credit processing while delivering high-quality customer service. - Coordinated product sourcing and customer support across multiple retail partners, building strong customer relationships through effective communication and consultative engagement.

Sales Agent at Lipa Later Group

December 1, 2021 - April 1, 2022

- Acquired and onboarded 334+ new customers, facilitating loan disbursements totalling KES 6.4 million within three months. - Promoted financial products across partner retail stores to improve customer acquisition and sales performance. - Delivered consultative customer support by guiding clients through application and onboarding processes, collaborating with retail partners to improve customer engagement and product visibility.

Sales Intern at The African Advanced Level Telecommunications Institute (AFRALTI)

February 1, 2021 - November 1, 2021

Supported recruitment initiatives for the IBM Open P-TECH program aimed at expanding ICT education opportunities for Kenyan youth. Organized student outreach campaigns and engagement activities across higher learning institutions. Assisted with marketing initiatives, lead generation, and program awareness campaigns to support enrollment objectives.

Gym Coach (Intern) at Gym Coach Weightroom

November 1, 2019 - December 1, 2020

Assisted professional athletes and student-athletes with structured training programs and daily coaching sessions. Supported the gym’s social media presence by contributing content ideas and promotional activities to increase community engagement. Coordinated memberships administration, equipment inventory, and operational support for daily gym activities.

Rugby Player (Qatar National Team) at Qatar Rugby Federation

November 1, 2018 - March 1, 2020

Represented Qatar at U18, U19, and senior men’s national rugby team levels. Demonstrated teamwork, discipline, leadership, and high-performance commitment in competitive international settings.

Assistant Coach (Minis & Youth) at Doha Rugby Football Club

September 1, 2018 - December 1, 2020

Assisted head coaches in planning and delivering rugby training sessions for youth development programs. Coordinated training schedules, equipment setup, and player welfare activities. Developed communication and leadership skills through regular interactions with players, coaches, and parents.