I am an architect turned digital content designer and technical writer. From the drawing board to the Trello board, I have developed an engineering mind, design thinking and HTML, CSS and JavaScript skills self-taught. I create highly-engaging, well-detailed and well-researched design outcomes from raw, scattered data and complex design briefs. I bridge design and development teams. With my methodical approach and proven experience in needs assessment, stakeholder collaboration and iterative design, I bring a unique perspective to digital product development. Having worked on content and UX strategy for the last 7 years, I have been instrumental in bridging the gap between developers and the client by helping in generation as well as implementation of intuitive technology ideas. I believe in planning while also keeping room for thought and kindness. I love music, travel, painting and writing.

Samreen Raza

I am an architect turned digital content designer and technical writer. From the drawing board to the Trello board, I have developed an engineering mind, design thinking and HTML, CSS and JavaScript skills self-taught. I create highly-engaging, well-detailed and well-researched design outcomes from raw, scattered data and complex design briefs. I bridge design and development teams. With my methodical approach and proven experience in needs assessment, stakeholder collaboration and iterative design, I bring a unique perspective to digital product development. Having worked on content and UX strategy for the last 7 years, I have been instrumental in bridging the gap between developers and the client by helping in generation as well as implementation of intuitive technology ideas. I believe in planning while also keeping room for thought and kindness. I love music, travel, painting and writing.

Available to hire

I am an architect turned digital content designer and technical writer. From the drawing board to the Trello board, I have developed an engineering mind, design thinking and HTML, CSS and JavaScript skills self-taught. I create highly-engaging, well-detailed and well-researched design outcomes from raw, scattered data and complex design briefs. I bridge design and development teams.

With my methodical approach and proven experience in needs assessment, stakeholder collaboration and iterative design, I bring a unique perspective to digital product development. Having worked on content and UX strategy for the last 7 years, I have been instrumental in bridging the gap between developers and the client by helping in generation as well as implementation of intuitive technology ideas. I believe in planning while also keeping room for thought and kindness. I love music, travel, painting and writing.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Principal Initiative Designer at MindStrength
August 1, 2018 - September 30, 2024
Led the remote initiative design team at a California-based startup, delivering strategic initiatives' execution. Redesigned the Enterprise Knowledge Delivery mechanism from push-from-silo to pull-by-user, thereby decreasing callbacks and errors in salespeople and increasing application-based knowledge. Bridged design and development using HTML, JavaScript, and Figma; catalyzed IDC and IH changes at the code level, reducing code changes by 80% by ensuring prior feasibility. Produced content in collaboration with SMEs with first-pass success. Developed conversational AI and Prompt Engineering, adding to LLM accuracy.
Senior Technical Content Writer at Teknikforce
December 1, 2017 - July 31, 2018
Managed the technical blog, researched topics like GDPR, Copyrights, YouTube guidelines, and Licensing. Edited images, videos, backlinks, meta-descriptions, tags and keywords, thereby optimizing SEO and visibility. Ensured intelligent content experience that transferred the key takeaways. Ranked #1 as a ghostwriter on Quora. Mentored junior content designers in craft and operational excellence, fostering empathy in communication to mutual growth.
Freelancer at Freelance design
September 1, 2015 - December 31, 2017
Resilience and problem-solving: Attempted to learn Core JAVA, sought graphic design and interior design projects and worked for own company promotion.
Architect (Buildings) at Architron
December 1, 2014 - September 30, 2015
Researched real estate and building design concepts and their application. Documentation management: Organized site, consultants and vendors’ documentation and breakdown of complex information.
Freelancer at Freelance design
October 1, 2012 - December 31, 2014
Engaged in freelance design projects across graphic and interior design, supporting self-promotion and portfolio development.
Architect (Buildings) at Morphogenesis
May 1, 2012 - September 30, 2012
Architectural design and project involvement with building concepts and documentation.
Architect (Buildings) at ARCOP
May 1, 2010 - April 30, 2011
Architectural design and building documentation collaboration.
Architect (Buildings) at Quintessence
June 1, 2006 - May 31, 2009
Architectural planning and documentation across projects.

Education

B.Architecture at Guru Gobind Singh Indraprastha University (former TVB School Of Habitat Studies), Delhi
January 1, 1997 - December 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education