SP

Samruddhi Pahade

Available to hire

Good design doesn't begin with aesthetics—it begins with understanding. I specialize in translating ideas into visual communication that is strategic, engaging, and built to perform across multiple touchpoints.

About

Good design doesn’t begin with aesthetics—it begins with understanding. I specialize in translating ideas into visual communication that is strategic, engaging, and built to perform across multiple touchpoints.

From brand identities and marketing campaigns to presentations, print collateral, and digital assets, I help businesses build consistent visual experiences that strengthen their message and elevate their brand. My work combines systems thinking with attention to detail, ensuring every design serves a purpose beyond appearance. I’ve partnered with startups, established businesses, and global brands including Coca-Cola, Google, and Borosil Scientific to create work that communicates with clarity and delivers lasting value.

  • 4 years' experience
  • Joined July 2026

Languages

  • EnglishFluent
  • HindiAdvanced
  • Marathi (Marāṭhī)Advanced

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Education
  • Professional Services

Work experience· 7 roles

Freelance Graphic Designer · Zebra 48May 2025 – Present · 1 yr 7 mos

Designed CRM email campaigns, responsive templates, and microsite landing pages for retail brands including Shoppers Stop, Peter England, and Louis Philippe. Created mobile-first WhatsApp creatives and campaign visuals that enhanced engagement. Produced identity assets and visual systems, ensuring consistency across promotions and microsites.

Freelance Graphic Designer · FreelanceJan 2025 – Present · 1 yr 11 mos

Delivered high-impact presentation designs for global clients such as Coca-Cola, Thums Up, and Google. Executed diverse design projects including branding, visual identity, packaging design, book illustration and cover design, brochures, event invites, and catalogues for various brands and SMEs.

Executive Graphic Designer · Borosil Scientific LimitedNov 2023 – Dec 2024 · 1 yr 2 mos

Led end-to-end branding strategy post-demerger, delivering a cohesive visual identity system across digital and print touchpoints. Scaled the company’s LinkedIn presence from 100 to 3,000+ followers within six months through a targeted content and visual communication strategy, outperforming industry benchmarks. Designed creative assets for multi-channel marketing campaigns, including trade exhibitions, emailers, brochures, and digital promotions. Collaborated with the web development team to enhance UI/UX for the company website and crafted high-impact visuals that improved lead generation and boosted click-through rates.

Executive Graphic Designer · Borosil TechnologiesJul 2023 – Nov 2023 · 5 mos
Graphic Design Intern · INK PPTApr 2022 – Jun 2022 · 3 mos
Graphic Design Intern · MIT School of ManagementJul 2021 – Aug 2021 · 2 mos
Freelance Graphic Designer · FreelanceJan 2021 – Jan 2022 · 1 yr 1 mo

Education

B.Design (Visual Communication) · MIT-WPU School of Design2019 – 2023
Higher Secondary Education (Arts) · Suryadutta Junior College2030 – 2019

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