Samrudhi Khapre

Created visually engaging social media posts, logos, and banners to boost brand visibility and engagement for multiple brands. Developed comprehensive brand kits including typography, color palettes, and logos to establish consistent visual identity across all marketing materials. Designed a polished brand portfolio, aligned a food brand’s menu with its visual identity, and created impactful pitch decks for client presentations.

Designed user-focused web, mobile, and dashboard interfaces across healthcare, travel, marketing, and finance, improving usability and engagement. Designed enterprise and back-office web applications including CRM dashboard, social and appointment management systems, Electricity Management Dashboard, Vacuum Bot Control web app, e-commerce supplier-buyer platform, and travel and operations dashboard. Redesigned responsive websites and mobile apps such as a 60+ screen health app, hospital website, B360 Marketing site, and Malaysia-based travel service to boost engagement and streamline user journeys.

Conducted user research and contributed to the design of intuitive UX/UI solutions for various apps and websites, improving overall user experience. Worked on multiple projects including development of Pharmacy App, six responsive websites (marketing agency website, job platform, pharma landing page, Common Blog Page UI redesign, and more). Assisted in creating design systems and visual elements contributing to more efficient workflows and user-centric design.