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Hi, I’m Sam Branch. I craft identities for companies in their growth era. I specialize in brand systems, visual identity design, and launch campaigns that fuel conversions. I love shaping cohesive creative directions that scale across ads, landing pages, and product experiences. I enjoy collaborating across disciplines—design, product, content, and engineering—to turn ideas into cohesive campaigns and delightful experiences. I also mentor teammates through office hours and structured brainstorms to surface the best ideas for campaign art direction.…Hi, I’m Sam Branch. I craft identities for companies in their growth era. I specialize in brand systems, visual identity design, and launch campaigns that fuel conversions. I love shaping cohesive creative directions that scale across ads, landing pages, and product experiences. I enjoy collaborating across disciplines—design, product, content, and engineering—to turn ideas into cohesive campaigns and delightful experiences. I also mentor teammates through office hours and structured brainstorms to surface the best ideas for campaign art direction.

Sam Branch

Brand Designer, Art Director, Presentation Designer, +2

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Hi, I’m Sam Branch. I craft identities for companies in their growth era. I specialize in brand systems, visual identity design, and launch campaigns that fuel conversions. I love shaping cohesive creative directions that scale across ads, landing pages, and product experiences. I enjoy collaborating across disciplines—design, product, content, and engineering—to turn ideas into cohesive campaigns and delightful experiences. I also mentor teammates through office hours and structured brainstorms to surface the best ideas for campaign art direction.…Hi, I’m Sam Branch. I craft identities for companies in their growth era. I specialize in brand systems, visual identity design, and launch campaigns that fuel conversions. I love shaping cohesive creative directions that scale across ads, landing pages, and product experiences. I enjoy collaborating across disciplines—design, product, content, and engineering—to turn ideas into cohesive campaigns and delightful experiences. I also mentor teammates through office hours and structured brainstorms to surface the best ideas for campaign art direction.

Available to hire

Hi, I’m Sam Branch. I craft identities for companies in their growth era. I specialize in brand systems, visual identity design, and launch campaigns that fuel conversions. I love shaping cohesive creative directions that scale across ads, landing pages, and product experiences.

I enjoy collaborating across disciplines—design, product, content, and engineering—to turn ideas into cohesive campaigns and delightful experiences. I also mentor teammates through office hours and structured brainstorms to surface the best ideas for campaign art direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Brand Designer at MasterClass

September 1, 2024 - October 1, 2025

Launched visual identities & campaigns for two new AI products: MasterClass On Call & MasterClass Certificates; led launch campaigns. Facilitated conversion page redesign to align with paid ads. Restructured lower funnel ad pipeline with a scalable Figma template, reducing errors by 90% and freeing the core team for upper-funnel creative. Hosted office hours to share software skills, resolve cross-functional disputes, and brainstorm campaign art direction.

Brand Designer at MasterClass

March 1, 2022 - September 1, 2024

Art directed and designed 6 course launch campaigns; co-authored a brand color refresh; created a Figma library for fast photo indexing; authored a creative pipeline template to standardize course launches from creative direction through final delivery.

Presentation Designer at MasterClass

August 1, 2021 - March 1, 2022

Created presentation template ecosystem for multiple teams; designed a company-wide keynote in collaboration with the CMO and ECD to communicate a shift in brand strategy.

Marketing Designer at Knotch Marketing

December 1, 2019 - July 1, 2021

Led design for virtual conference visual identity (Insight 2021); designed multiple product launch campaigns across email, landing pages, and product videos; evolved brand guidelines and marketing design systems.

Designer at Big Idea Advertising

March 1, 2016 - August 1, 2018

Developed print/digital campaigns, identity design, data visualization and photography for clients in real estate, education, tech, and law.