Sam Skelton
I am an accomplished performance marketing professional with over 10 years of experience specializing in multi-market, cross-channel digital strategy.
About
I am an accomplished performance marketing professional with over 10 years of experience specializing in multi-market, cross-channel digital strategy. My expertise spans paid search, social, display, video, and DOOH campaigns. I have a proven track record of driving growth, optimizing budgets, and delivering award-winning campaigns.
I enjoy developing solutions that enhance audience understanding and engagement while improving customer experience and budget efficiency. Continuously learning, I focus on advancing automation, leveraging AI, and applying new approaches to deliver impressive results for all my clients.
- 10 years' experience
- Joined November 2024
Skills· 11
Languages
- EnglishFluent
Industry experience
- Healthcare
- Travel & Hospitality
- Retail
- Financial Services
- Software & Internet
- Consumer Goods
- Media & Entertainment
- Energy & Utilities
- Government
- Non-Profit Organization
- Professional Services
- Real Estate & Construction
- Telecommunications
- Manufacturing
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Work experience· 7 roles
Led paid media efforts across 35 SMB clients managing up to £200k monthly budgets. Oversaw team and commercial management, strategy creation, and client communication, focusing on delivering sales and leads across multiple sectors.
Delivering results-driven performance media strategies across search and social platforms for domestic and international businesses in sectors including healthcare, travel, e-commerce, utilities, finance, apparel, legal, SaaS, and entertainment. Responsible for strategy delivery and performance reporting with a strong focus on PPC, social, and display advertising.
Senior media lead for high-profile clients such as Ironman Group, AC Milan, New Zealand Rugby, UFC, and PGA Tour. Delivered record sales through enhanced multi-channel strategy, CRM optimization, and audience profiling. Developed global go-to-market strategies and innovative projects including dynamic landing pages and multi-market OTT platform launches.
Education
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