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I am an accomplished performance marketing professional with over 10 years of experience specializing in multi-market, cross-channel digital strategy. My expertise spans paid search, social, display, video, and DOOH campaigns. I have a proven track record of driving growth, optimizing budgets, and delivering award-winning campaigns. I enjoy developing solutions that enhance audience understanding and engagement while improving customer experience and budget efficiency. Continuously learning, I focus on advancing automation, leveraging AI, and applying new approaches to deliver impressive results for all my clients.…I am an accomplished performance marketing professional with over 10 years of experience specializing in multi-market, cross-channel digital strategy. My expertise spans paid search, social, display, video, and DOOH campaigns. I have a proven track record of driving growth, optimizing budgets, and delivering award-winning campaigns. I enjoy developing solutions that enhance audience understanding and engagement while improving customer experience and budget efficiency. Continuously learning, I focus on advancing automation, leveraging AI, and applying new approaches to deliver impressive results for all my clients.

Sam Skelton

Performance Marketer, PPC Manager, Social Media Manager, +4

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I am an accomplished performance marketing professional with over 10 years of experience specializing in multi-market, cross-channel digital strategy. My expertise spans paid search, social, display, video, and DOOH campaigns. I have a proven track record of driving growth, optimizing budgets, and delivering award-winning campaigns. I enjoy developing solutions that enhance audience understanding and engagement while improving customer experience and budget efficiency. Continuously learning, I focus on advancing automation, leveraging AI, and applying new approaches to deliver impressive results for all my clients.…I am an accomplished performance marketing professional with over 10 years of experience specializing in multi-market, cross-channel digital strategy. My expertise spans paid search, social, display, video, and DOOH campaigns. I have a proven track record of driving growth, optimizing budgets, and delivering award-winning campaigns. I enjoy developing solutions that enhance audience understanding and engagement while improving customer experience and budget efficiency. Continuously learning, I focus on advancing automation, leveraging AI, and applying new approaches to deliver impressive results for all my clients.

Available to hire

I am an accomplished performance marketing professional with over 10 years of experience specializing in multi-market, cross-channel digital strategy. My expertise spans paid search, social, display, video, and DOOH campaigns. I have a proven track record of driving growth, optimizing budgets, and delivering award-winning campaigns.

I enjoy developing solutions that enhance audience understanding and engagement while improving customer experience and budget efficiency. Continuously learning, I focus on advancing automation, leveraging AI, and applying new approaches to deliver impressive results for all my clients.

Skills

Facebook Ads

Google Ads

Instagram

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Performance Media Consultant

March 1, 2024 - Present

Delivering results-driven performance media strategies across search and social platforms for domestic and international businesses in sectors including healthcare, travel, e-commerce, utilities, finance, apparel, legal, SaaS, and entertainment. Responsible for strategy delivery and performance reporting with a strong focus on PPC, social, and display advertising.

Media Director at POD Digital

March 1, 2024 - August 28, 2025

Led paid media efforts across 35 SMB clients managing up to £200k monthly budgets. Oversaw team and commercial management, strategy creation, and client communication, focusing on delivering sales and leads across multiple sectors.

Senior Media Director at WePlay

October 1, 2023 - August 28, 2025

Senior media lead for high-profile clients such as Ironman Group, AC Milan, New Zealand Rugby, UFC, and PGA Tour. Delivered record sales through enhanced multi-channel strategy, CRM optimization, and audience profiling. Developed global go-to-market strategies and innovative projects including dynamic landing pages and multi-market OTT platform launches.

Freelance Performance Media Consultant

October 1, 2022 - August 28, 2025

Provided freelance consulting and management for paid media including media planning, activation, reporting, and insight development for SMBs and agencies. Managed monthly budgets up to £200k delivering performance across e-commerce and lead generation.

Global Performance Director at Zenith Global

January 1, 2022 - August 28, 2025

Agency lead for Electrolux client managing €23m annual budget across 22 European markets. Scaled team from 3 to 14, improved ROI by 94% and efficiency by 87% through strategic media planning and process optimization. Delivered award-winning campaigns including Google Shopping overhaul and D2C market launches.

Account Director at Tug Agency

April 1, 2019 - August 28, 2025

Led senior media team responsible for strategy, communication, and activation of key global clients in SaaS and other sectors with a $12m budget across 4 continents. Supported team development and established best practices around multi-channel attribution, activation processes, and client communication.

Account Manager at Croud

November 1, 2016 - August 28, 2025

Managed client strategy, activation, reporting, and insights across paid search and social channels in global markets. Developed strong experience in search and social advertising delivering against KPIs and managing client development plans.

Education

BA (Hons) Marketing at University of Hertfordshire

September 1, 2005 - June 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Travel & Hospitality, Retail, Financial Services, Software & Internet, Consumer Goods, Media & Entertainment, Energy & Utilities, Government, Non-Profit Organization, Professional Services, Real Estate & Construction, Telecommunications, Manufacturing