Samvel Atayan

Redesigned a wellness e-commerce website, increasing conversions by 35%. Created design systems and brand books for multiple brands. Designed product packaging resulting in a sales increase of up to 9%. Led a creative team of 3 designers (motion, graphic, UI). Conducted usability testing to optimize the checkout process, increasing sales and customer lifetime value. Developed Amazon shop presence including listings and A+ content. Collaborated with marketing and development teams to align product objectives with brand strategy, defining user personas and key use cases.

Head of design in tokenization asset application collaborating with industry leaders such as Google, OpenAI, Microsoft, Cointelegraph, and Berkeley. Designed and led UX/UI for belong.net application, growing from 0 users to 85K Monthly Active Users. Conducted UX research, usability testing, and data analysis to optimize various user flows. Developed and implemented brand identity resulting in effective rebranding twice (Web2 to NFT and then to Web3). Defined and implemented scalable design systems, reducing design-to-development time by 20%. Led a creative team and collaborated with founders, PMs, and marketing teams to align design with business goals.

Designed websites and user interfaces for SaaS platforms, iOS and Android apps across various industries such as FinTech, Education, Architecture, and Wellness. Created logos for clients in US, EU, and Asia. Managed and combined creative teams and produced graphic design content for social media marketing. Collaborated extensively with startups.