Hi, I’m Pete, a Creative Director. A Marketing, Brand & Strategy Leader… with a Creative Edge. Senior Marketing and Brand Leader with 20 plus years’ experience partnering with global brands to drive growth, engagement and commercial impact through integrated marketing, content and communications. My background as a Creative Director gives me a rare combination of strategic marketing thinking and executional excellence, with both client and agency experience (creative, advertising and marketing). I specialise in translating business objectives into customer-first marketing strategies that perform across brand, digital, social, content, CRM and paid media. Experienced working directly with CMOs, Marketing Directors and senior stakeholders across multiple global markets, building trusted relationships and leading cross-functional teams to deliver measurable results. Core Expertise • Global & Local Marketing Strategy (Commercial & Performance-Led) • Brand, Communications & Thought Leadership • Creative, Content & 360° Integrated Campaigns • Customer & Audience Insight-Driven Marketing • Go-to-Market Strategy & Product Launches • Cross-Functional, Stakeholder & C-Suite Leadership • Team Leadership & Talent Development Thought Leadership & Management Style • Collaborative, calm & commercially focused • Consistently building high-trust relationships with clients & teams • Passionate about nurturing talent & creating culturally relevant, highly functional teams • Consistently delivering marketing, advertising & brand strategies with a creative edge • Strong believer in creativity as a business growth tool Please see my portfolio of work at _Website not available. Sign in: https://www.twine.net/signup_

Peter Sanna

Hi, I’m Pete, a Creative Director. A Marketing, Brand & Strategy Leader… with a Creative Edge. Senior Marketing and Brand Leader with 20 plus years’ experience partnering with global brands to drive growth, engagement and commercial impact through integrated marketing, content and communications. My background as a Creative Director gives me a rare combination of strategic marketing thinking and executional excellence, with both client and agency experience (creative, advertising and marketing). I specialise in translating business objectives into customer-first marketing strategies that perform across brand, digital, social, content, CRM and paid media. Experienced working directly with CMOs, Marketing Directors and senior stakeholders across multiple global markets, building trusted relationships and leading cross-functional teams to deliver measurable results. Core Expertise • Global & Local Marketing Strategy (Commercial & Performance-Led) • Brand, Communications & Thought Leadership • Creative, Content & 360° Integrated Campaigns • Customer & Audience Insight-Driven Marketing • Go-to-Market Strategy & Product Launches • Cross-Functional, Stakeholder & C-Suite Leadership • Team Leadership & Talent Development Thought Leadership & Management Style • Collaborative, calm & commercially focused • Consistently building high-trust relationships with clients & teams • Passionate about nurturing talent & creating culturally relevant, highly functional teams • Consistently delivering marketing, advertising & brand strategies with a creative edge • Strong believer in creativity as a business growth tool Please see my portfolio of work at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Pete, a Creative Director. A Marketing, Brand & Strategy Leader… with a Creative Edge.

Senior Marketing and Brand Leader with 20 plus years’ experience partnering with global brands to drive growth, engagement and commercial impact through integrated marketing, content and communications.

My background as a Creative Director gives me a rare combination of strategic marketing thinking and executional excellence, with both client and agency experience (creative, advertising and marketing). I specialise in translating business objectives into customer-first marketing strategies that perform across brand, digital, social, content, CRM and paid media.

Experienced working directly with CMOs, Marketing Directors and senior stakeholders across multiple global markets, building trusted relationships and leading cross-functional teams to deliver measurable results.

Core Expertise
• Global & Local Marketing Strategy (Commercial & Performance-Led)
• Brand, Communications & Thought Leadership
• Creative, Content & 360° Integrated Campaigns
• Customer & Audience Insight-Driven Marketing
• Go-to-Market Strategy & Product Launches
• Cross-Functional, Stakeholder & C-Suite Leadership
• Team Leadership & Talent Development

Thought Leadership & Management Style
• Collaborative, calm & commercially focused
• Consistently building high-trust relationships with clients & teams
• Passionate about nurturing talent & creating culturally relevant, highly functional teams
• Consistently delivering marketing, advertising & brand strategies with a creative edge
• Strong believer in creativity as a business growth tool

Please see my portfolio of work at Website not available. Sign in: https://www.twine.net/signup

See more

Experience Level

Expert
Expert

Work Experience

Creative Director | Marketing, Brand & Strategy Director at Accenture Song
August 1, 2021 - Present
Lead global marketing and creative strategy for Jaguar Land Rover across the UK and overseas markets (EMEA, APAC, LATAM), overseeing integrated campaigns across 70+ markets. Partnered with senior JLR leadership to shape global brand and customer-led marketing strategies. Led end-to-end campaigns across brand, digital, social, CRM and content, from ideation to execution. Translated complex commercial and organisational challenges into clear, compelling marketing narratives. Drove consistency and brand excellence across markets while ensuring local relevance. Built and led high-performing cross-functional teams across strategy, creative and production. Early adopter of new technologies including AI platforms to push marketing excellence. Impact: DMA Gold & Silver awards; improved engagement and revenue; elevated creative standards.
Associate Creative Director | Creative, Advertising & Marketing Lead at Iris Worldwide – London
June 1, 2014 - September 30, 2020
Senior lead across major global brands including Shell, Philips, Samsung, MINI, Barclaycard, PZ Cussons and Adidas. Led end-to-end integrated campaigns across TV, digital, social, experiential and content. Repositioned Shell through strategic brand storytelling, driving increased engagement and sales. Built long-term relationships with senior clients and consistently delivered opportunities beyond brief to address core business challenges. Won multiple marketing excellence awards (One Show, D&AD, Creative Circle, British Arrows, LIA, APA & The Drum) and led global pitches for Samsung across markets. Recognised globally for thought leadership in marketing and effectiveness. Case study work such as SANE – Let Me Talk increased helpline calls by 40% and earned global recognition.
Head of Creative, Strategy & Execution at Digital Natives Content – London
December 1, 2020 - July 31, 2021
Led client marketing and content strategy for social-first brands including Breville, Sharpie, Chocomel and other luxury FMCG brands. Leveraged audience insights to develop digital, social channel strategy and performance-driven content. Partnered with senior stakeholders to identify growth opportunities to deliver impactful campaigns.
Senior Art Director & Creative Lead at M&C Saatchi – Sydney
February 1, 2011 - May 31, 2014
Creative and marketing lead across major brands including Pizza Hut, Optus, Commonwealth Bank, Pepsi Max and Woolworths, delivering national campaigns that drove brand growth and customer relevance. Art Director across agencies. Won multiple awards for marketing excellence and led global pitches for Samsung across markets; recognised for thought leadership in marketing and effectiveness.
Art Director – Various Agencies at DDB Melbourne, Quattro Group, Gill & Cetti
January 1, 2006 - December 31, 2011
Built a strong foundation in brand marketing, communications and integrated campaign execution, working across FMCG, retail, financial services and automotive sectors.

Education

Bachelor of Communication Design (Advertising) Honours at Swinburne University of Technology - National Institute of Design - Melbourne, Australia
January 1, 2005 - December 31, 2005
Bachelor of Communication Design (Graphic Design) at Swinburne University of Technology - National Institute of Design - Melbourne, Australia
January 1, 2002 - December 31, 2004
Presentation & Presenting at National Institute of Dramatic Art (NIDA)
January 1, 2012 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing, Software & Internet