Peter Sanna

Lead global marketing and creative strategy for Jaguar Land Rover across the UK and overseas markets (EMEA, APAC, LATAM), overseeing integrated campaigns across 70+ markets. Partnered with senior JLR leadership to shape global brand and customer-led marketing strategies. Led end-to-end campaigns across brand, digital, social, CRM and content, from ideation to execution. Translated complex commercial and organisational challenges into clear, compelling marketing narratives. Drove consistency and brand excellence across markets while ensuring local relevance. Built and led high-performing cross-functional teams across strategy, creative and production. Early adopter of new technologies including AI platforms to push marketing excellence. Impact: DMA Gold & Silver awards; improved engagement and revenue; elevated creative standards.

Led client marketing and content strategy for social-first brands including Breville, Sharpie, Chocomel and other luxury FMCG brands. Leveraged audience insights to develop digital, social channel strategy and performance-driven content. Partnered with senior stakeholders to identify growth opportunities to deliver impactful campaigns.

Senior lead across major global brands including Shell, Philips, Samsung, MINI, Barclaycard, PZ Cussons and Adidas. Led end-to-end integrated campaigns across TV, digital, social, experiential and content. Repositioned Shell through strategic brand storytelling, driving increased engagement and sales. Built long-term relationships with senior clients and consistently delivered opportunities beyond brief to address core business challenges. Won multiple marketing excellence awards (One Show, D&AD, Creative Circle, British Arrows, LIA, APA & The Drum) and led global pitches for Samsung across markets. Recognised globally for thought leadership in marketing and effectiveness. Case study work such as SANE – Let Me Talk increased helpline calls by 40% and earned global recognition.