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I'm Jeff Carpenter, SEO/CRO Director and Technical Product Leader with 20+ years of experience driving multi-million dollar revenue growth. I specialize in evolving traditional search into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping brands stay ahead of algorithm shifts and translate AI-driven insights into authoritative, trusted content across legacy and AI platforms. I've led roadmaps and cross-functional teams for agencies and national brands, recovering visibility after updates such as the 2023 Helpful Content Update and delivering high-impact search programs that generated tens of millions in revenue. I thrive on data-driven prioritization, stakeholder alignment, and building scalable, AI-ready strategies that empower franchise networks, e-commerce, and enterprise websites.…I'm Jeff Carpenter, SEO/CRO Director and Technical Product Leader with 20+ years of experience driving multi-million dollar revenue growth. I specialize in evolving traditional search into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping brands stay ahead of algorithm shifts and translate AI-driven insights into authoritative, trusted content across legacy and AI platforms. I've led roadmaps and cross-functional teams for agencies and national brands, recovering visibility after updates such as the 2023 Helpful Content Update and delivering high-impact search programs that generated tens of millions in revenue. I thrive on data-driven prioritization, stakeholder alignment, and building scalable, AI-ready strategies that empower franchise networks, e-commerce, and enterprise websites.

Jeff Carpenter

Product Designer, Marketing Strategist, Growth Marketer, +1

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I'm Jeff Carpenter, SEO/CRO Director and Technical Product Leader with 20+ years of experience driving multi-million dollar revenue growth. I specialize in evolving traditional search into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping brands stay ahead of algorithm shifts and translate AI-driven insights into authoritative, trusted content across legacy and AI platforms. I've led roadmaps and cross-functional teams for agencies and national brands, recovering visibility after updates such as the 2023 Helpful Content Update and delivering high-impact search programs that generated tens of millions in revenue. I thrive on data-driven prioritization, stakeholder alignment, and building scalable, AI-ready strategies that empower franchise networks, e-commerce, and enterprise websites.…I'm Jeff Carpenter, SEO/CRO Director and Technical Product Leader with 20+ years of experience driving multi-million dollar revenue growth. I specialize in evolving traditional search into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping brands stay ahead of algorithm shifts and translate AI-driven insights into authoritative, trusted content across legacy and AI platforms. I've led roadmaps and cross-functional teams for agencies and national brands, recovering visibility after updates such as the 2023 Helpful Content Update and delivering high-impact search programs that generated tens of millions in revenue. I thrive on data-driven prioritization, stakeholder alignment, and building scalable, AI-ready strategies that empower franchise networks, e-commerce, and enterprise websites.

Available to hire

I’m Jeff Carpenter, SEO/CRO Director and Technical Product Leader with 20+ years of experience driving multi-million dollar revenue growth. I specialize in evolving traditional search into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping brands stay ahead of algorithm shifts and translate AI-driven insights into authoritative, trusted content across legacy and AI platforms.

I’ve led roadmaps and cross-functional teams for agencies and national brands, recovering visibility after updates such as the 2023 Helpful Content Update and delivering high-impact search programs that generated tens of millions in revenue. I thrive on data-driven prioritization, stakeholder alignment, and building scalable, AI-ready strategies that empower franchise networks, e-commerce, and enterprise websites.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance SEO at San Diego Web Designs

January 1, 2000 - Present

Delivered contract and white-labeled SEO services, often functioning in a product-focused capacity to identify opportunities and drive technical SEO optimizations, including AEO and GEO strategies, for diverse client websites. Utilized advanced analytics tools (SEMRush, Ahrefs, Google Looker Studio, GA4) alongside AI-driven insights to conduct product discovery and optimize website performance for traditional search and generative engines, delivering measurable business outcomes. Collaborated with agencies to translate SEO, AEO, and GEO strategies into actionable technical requirements and initiatives, ensuring alignment with client goals in the evolving search landscape.

SEO/CRO Director at Home Franchise Concepts

October 1, 2023 - November 1, 2024

Owned and articulated the product vision and roadmap for SEO, CRO, AEO, and GEO strategies used by national brand teams and franchise locations, driving rapid organic traffic acceleration and cross-platform visibility. Led product discovery with SEMRush, Google Looker Studio, and AI research tools to identify intent-based opportunities and shift content strategy to AI Overviews and direct answer placements. Collaborated with partner agencies, 10 internal brand marketing teams, and cross-functional product teams to translate AEO and GEO requirements into delivery. Leveraged AI tools with SEMRush to engineer data-driven content shifts ensuring brand authority in LLM-generated responses and traditional search results. Managed a technical backlog and delivered iterative improvements, enabling recovery of 92% of rankings lost due to the September 2023 Helpful Content Update by pivoting to entity-based optimization and GEO-focused content structures. Developed Local SEO, AEO, and GEO strateg

Director of SEO at Vizion Interactive

July 1, 2020 - October 1, 2023

Developed and owned the product roadmap for comprehensive search strategies, including technical SEO, AEO, GEO, on-page optimization, and editorial content planning to ensure multi-channel visibility. Integrated emerging AI tools and leveraged SEMRush/Ahrefs to analyze data, identifying opportunities for Generative Engine Optimization and providing strategic direction for AI-ready content plans. Managed internal and external resources in a product ownership capacity, directing the technical execution of SEO and AEO initiatives to drive ongoing delivery against high-level strategic objectives. Collaborated with various stakeholders to define and refine search strategies, ensuring that AEO/GEO initiatives and traditional SEO efforts remained aligned with broader business goals and revenue targets.

Sr. SEO Channel Manager at AutoAnything

May 1, 2019 - May 1, 2020

Led technical SEO product initiatives to drive improved organic search performance through technical and content optimization for commerce. Collaborated with various marketing teams to improve campaign conversion rates and align SEO efforts with broader digital product goals. Delivered significant impact, achieving the first monthly YoY traffic & revenue growth in 5 years within 12 months, demonstrating ability to deliver impactful products/services.

Director of SEO at Neil Patel Digital

November 1, 2017 - April 1, 2019

Developed and executed technical SEO product strategies to increase organic traffic and improve search rankings for Fortune 500 and high-revenue client accounts, aligning with their business needs. Contributed to the growth and operationalization of the SEO department, including deliverable scoping and pricing. Collaborated with clients and internal teams to define SEO objectives and translate them into actionable roadmaps and requirements.

Senior SEO Lead at iProspect

December 1, 2014 - November 1, 2017

Developed and implemented SEO strategies for key clients including ADT, Qualcomm, NetApp, BassPro, Petco, and Sony. Managed cross-functional teams for day-to-day SEO project execution. Streamlined cross-functional collaboration and workflow management to optimize SEO project execution, resulting in a significant increase in client service agreement value for the largest account – from $1.8M to over $3M within 8 months.

SEO Manager at Petco

November 1, 2008 - November 1, 2014

Established and executed an SEO strategy achieving over 11x growth in organic revenue in 5 years. Orchestrated multiple complex site and platform migrations. Utilized Adobe Analytics to track end-to-end funnel conversion.

SEO Manager at MEA Digital

September 1, 2004 - November 1, 2008

Drove SEO operations for high-profile clients in retail, education, and finance, including Oakley and Mitsubishi. Notable accomplishment: improved Oakley organic search revenue from $200k per month to over $2M. Authored 2 courses for SEMPO Certification.