Jeff Carpenter

Owned and articulated the product vision and roadmap for SEO, CRO, AEO, and GEO strategies used by national brand teams and franchise locations, driving rapid organic traffic acceleration and cross-platform visibility. Led product discovery with SEMRush, Google Looker Studio, and AI research tools to identify intent-based opportunities and shift content strategy to AI Overviews and direct answer placements. Collaborated with partner agencies, 10 internal brand marketing teams, and cross-functional product teams to translate AEO and GEO requirements into delivery. Leveraged AI tools with SEMRush to engineer data-driven content shifts ensuring brand authority in LLM-generated responses and traditional search results. Managed a technical backlog and delivered iterative improvements, enabling recovery of 92% of rankings lost due to the September 2023 Helpful Content Update by pivoting to entity-based optimization and GEO-focused content structures. Developed Local SEO, AEO, and GEO strateg

Developed and owned the product roadmap for comprehensive search strategies, including technical SEO, AEO, GEO, on-page optimization, and editorial content planning to ensure multi-channel visibility. Integrated emerging AI tools and leveraged SEMRush/Ahrefs to analyze data, identifying opportunities for Generative Engine Optimization and providing strategic direction for AI-ready content plans. Managed internal and external resources in a product ownership capacity, directing the technical execution of SEO and AEO initiatives to drive ongoing delivery against high-level strategic objectives. Collaborated with various stakeholders to define and refine search strategies, ensuring that AEO/GEO initiatives and traditional SEO efforts remained aligned with broader business goals and revenue targets.

Led technical SEO product initiatives to drive improved organic search performance through technical and content optimization for commerce. Collaborated with various marketing teams to improve campaign conversion rates and align SEO efforts with broader digital product goals. Delivered significant impact, achieving the first monthly YoY traffic & revenue growth in 5 years within 12 months, demonstrating ability to deliver impactful products/services.