Growth marketer with 6+ years across B2B, EdTech & Fintech. I help businesses fix broken SEO, build content that ranks, and turn traffic into leads.

About

Growth marketer with 6+ years across B2B, EdTech & Fintech. I help businesses fix broken SEO, build content that ranks, and turn traffic into leads. Currently solo growth owner at EXIN, scaling organic across EMEA & APAC. Also built my own AI SaaS from zero. Open to SEO audits, content strategy, and growth projects.

  • 6 years' experience
  • Joined June 2026

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Education
  • Financial Services

Work experience· 5 roles

Growth Marketer · EXIN Holding B.V.Nov 2024 – Present · 2 yrs 1 mo

Led end-to-end SEO and AI search strategy for global IT certification body across EMEA & APAC; drove 30,000+ impressions on Bing Copilot, 139+ pages cited across ChatGPT, Gemini, and Copilot; achieved a 20% increase in exam bookings for AICP and SIAM; generated 10+ partner leads; improved site health score from 65 to 82; expanded LinkedIn followers from 40K to 52K; built outbound marketing automation via Apollo; managed 5+ webinars with 1,000+ registrations; ensured multilingual brand consistency; launched 100+ testimonials; scaled Global Ambassador Program to 16 members; produced 50+ sales enablement materials; deployed Looker Studio dashboards for real-time funnel visibility; conducted email campaigns contributing to revenue uplift.

Growth Marketer · Institute of Product Leadership (Zapilio HRtech)Aug 2023 – Nov 2024 · 1 yr 4 mos

Drove 0 to 8,000+ users in 6 months via integrated SEO, content, and social acquisition; increased qualified B2B pipeline by 20% by aligning SEO/content with ABM and marketing automation; reduced bounce rate by 27% through funnel analysis (GA4, Microsoft Clarity, Apollo) and iterative UX/messaging improvements; maintained 75% warm-to-close conversion through value-led engagement.

Key Accounts Manager · Eduvanz (EdTech Financing)Apr 2022 – Aug 2023 · 1 yr 5 mos

Scaled high-value institutional partnerships contributing to a 50% revenue uplift; reduced loan processing TAT to 1 hour through cross-functional collaboration on onboarding redesign with Product and Operations teams.

Business Development Associate · BYJU'SJan 2020 – Jun 2021 · 1 yr 6 mos
Home Loan Deputy Manager · ICICI Bank Ltd.Jan 2019 – Sep 2019 · 9 mos

Education· 5

MBA, Marketing · Ramaiah University of Applied Sciences2030 – 2018
BBM, Marketing · SBRR Mahajana First Grade College, Mysore2030 – 2016
Advanced Certification in Digital Marketing & Analytics · IIT Madras / Intellipaat2030 – 2026
Product-Led Growth Certification · Pendo2030 – 2026

Certifications and awards

Advanced Certification in Digital Marketing & Analytics2030 – 2026
Product-Led Growth Certification2030 – 2026
SEO Crash Course2030 – 2026

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