Growth marketer with 6+ years across B2B, EdTech & Fintech. I help businesses fix broken SEO, build content that ranks, and turn traffic into leads. Currently solo growth owner at EXIN, scaling organic across EMEA & APAC. Also built my own AI SaaS from zero. Open to SEO audits, content strategy, and growth projects.

Growth marketer with 6+ years across B2B, EdTech & Fintech. I help businesses fix broken SEO, build content that ranks, and turn traffic into leads. Currently solo growth owner at EXIN, scaling organic across EMEA & APAC. Also built my own AI SaaS from zero. Open to SEO audits, content strategy, and growth projects.

Available to hire

Growth marketer with 6+ years across B2B, EdTech & Fintech. I help businesses fix broken SEO, build content that ranks, and turn traffic into leads. Currently solo growth owner at EXIN, scaling organic across EMEA & APAC. Also built my own AI SaaS from zero. Open to SEO audits, content strategy, and growth projects.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Growth Marketer at EXIN Holding B.V.
November 1, 2024 - Present
Led end-to-end SEO and AI search strategy for global IT certification body across EMEA & APAC; drove 30,000+ impressions on Bing Copilot, 139+ pages cited across ChatGPT, Gemini, and Copilot; achieved a 20% increase in exam bookings for AICP and SIAM; generated 10+ partner leads; improved site health score from 65 to 82; expanded LinkedIn followers from 40K to 52K; built outbound marketing automation via Apollo; managed 5+ webinars with 1,000+ registrations; ensured multilingual brand consistency; launched 100+ testimonials; scaled Global Ambassador Program to 16 members; produced 50+ sales enablement materials; deployed Looker Studio dashboards for real-time funnel visibility; conducted email campaigns contributing to revenue uplift.
Growth Marketer at Institute of Product Leadership (Zapilio HRtech)
August 1, 2023 - November 1, 2024
Drove 0 to 8,000+ users in 6 months via integrated SEO, content, and social acquisition; increased qualified B2B pipeline by 20% by aligning SEO/content with ABM and marketing automation; reduced bounce rate by 27% through funnel analysis (GA4, Microsoft Clarity, Apollo) and iterative UX/messaging improvements; maintained 75% warm-to-close conversion through value-led engagement.
Key Accounts Manager at Eduvanz (EdTech Financing)
April 1, 2022 - August 1, 2023
Scaled high-value institutional partnerships contributing to a 50% revenue uplift; reduced loan processing TAT to 1 hour through cross-functional collaboration on onboarding redesign with Product and Operations teams.
Business Development Associate at BYJU'S
January 1, 2020 - June 1, 2021
Maintained a 75% conversion rate from warm leads through structured product-led selling and audience segmentation techniques.
Home Loan Deputy Manager at ICICI Bank Ltd.
January 1, 2019 - September 1, 2019
Improved operations from login to sanction by 20% through supplier evaluation and cost control; reduced turnaround time for home loans and LAP logins by 10% by introducing new methods, practices, and process systems.

Education

MBA, Marketing at Ramaiah University of Applied Sciences
January 11, 2030 - January 1, 2018
BBM, Marketing at SBRR Mahajana First Grade College, Mysore
January 11, 2030 - January 1, 2016
Advanced Certification in Digital Marketing & Analytics at IIT Madras / Intellipaat
January 11, 2030 - June 30, 2026
Product-Led Growth Certification at Pendo
January 11, 2030 - June 30, 2026
SEO Crash Course at Backlinko
January 11, 2030 - June 30, 2026

Qualifications

Advanced Certification in Digital Marketing & Analytics
January 11, 2030 - June 30, 2026
Product-Led Growth Certification
January 11, 2030 - June 30, 2026
SEO Crash Course
January 11, 2030 - June 30, 2026

Industry Experience

Software & Internet, Education, Financial Services