Sander de Riemer

Available to hire

I am Sander de Riemer, a digital marketing professional with 15 years of experience managing Google and Bing Ads for agencies and standalone accounts across Europe.

About

I am Sander de Riemer, a digital marketing professional with 15 years of experience managing Google and Bing Ads for agencies and standalone accounts across Europe. I have led campaigns with multi-country coverage and large monthly spends.
Before discovering SEA, I have a solid programming background (Oracle, PL/SQL, JavaScript, HTML/CSS and more) and I combine these programming skills with SEA. I enjoy building systems and code that optimize bidding and performance using data-driven insights, margin considerations, seasonality, market changes and more. Next to that I’ve written a variety of adwords script to discover new keywords, monitoring, alert and more.

I have also spend a lot of time on feed optimisation. For the last years with Channable, which I think is a great tool. I have also helped them with the AI for data enrichment.

After a career break to travel Europe with my wife and 2 dogs, we relocated to Thailand and am ready to pick up my career again…

  • 27 years' experience
  • Joined April 2026

Languages

  • DutchFluent
  • EnglishAdvanced
  • GermanBeginner
  • FrenchBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Retail
  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality

Work experience· 15 roles

Career Break · Self-employed / PersonalMar 2025 – Present · 1 yr 9 mos

Sold our house and traveled around Europe in a campervan for 7 months before relocating to Thailand.

Career BreakMar 2025 – Present · 1 yr 9 mos

Sold our house and traveled around Europe in a campervan for 7 months before relocating to Thailand.

SEA Manager · XXLhoreca (Online Retail)May 2015 – Mar 2025 · 9 yrs 11 mos

Manager of the Google & Microsoft Ads accounts for the Netherlands, Germany and France. Feed management with Channable.

SEA Consultant · OrangeValley (Online Marketing Agency)Mar 2014 – May 2015 · 1 yr 3 mos
SEA Manager · GardenXL (Online Retail)Feb 2012 – Feb 2014 · 2 yrs 1 mo
SEA Executive · Primrose (Online Retail)Aug 2011 – Feb 2012 · 7 mos
Project and Planning Coordinator · van Dijk geo - en milieutechniek b.v. (Soil investigation and consultancy)May 2008 – Mar 2011 · 2 yrs 11 mos
Project and Planning Coordinator · van Dijk geo- en milieutechniek b.v. (Soil investigation and consultancy)May 2008 – Mar 2011 · 2 yrs 11 mos

Education· 8

HTS Advanced Computer Science · HTS2030 – 2026
HTS Mechanical Engineering · HTS2030 – 2026
VWO · Secondary School2030 – 2026
HAVO · Secondary School2030 – 2026

Certifications and awards

Oracle DBA2030 – 2026
Advanced Excel2030 – 2026
PL/SQL2030 – 2026
Advance Microsoft Excel2022

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