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Performance marketing professional specializing in multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Focused on improving ROAS, CTR, and conversion rates through data-driven optimization and budget reallocation. Managed lead generation and campaign performance with measurable improvements in CTR, CPC, email engagement, and conversions, leveraging experimentation and funnel optimization to drive ROI and growth.…Performance marketing professional specializing in multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Focused on improving ROAS, CTR, and conversion rates through data-driven optimization and budget reallocation. Managed lead generation and campaign performance with measurable improvements in CTR, CPC, email engagement, and conversions, leveraging experimentation and funnel optimization to drive ROI and growth.

Sandesh Dhakal

Digital Marketer, Performance Marketer, PPC Manager, +1

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Performance marketing professional specializing in multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Focused on improving ROAS, CTR, and conversion rates through data-driven optimization and budget reallocation. Managed lead generation and campaign performance with measurable improvements in CTR, CPC, email engagement, and conversions, leveraging experimentation and funnel optimization to drive ROI and growth.…Performance marketing professional specializing in multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Focused on improving ROAS, CTR, and conversion rates through data-driven optimization and budget reallocation. Managed lead generation and campaign performance with measurable improvements in CTR, CPC, email engagement, and conversions, leveraging experimentation and funnel optimization to drive ROI and growth.

Available to hire

Performance marketing professional specializing in multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Focused on improving ROAS, CTR, and conversion rates through data-driven optimization and budget reallocation.

Managed lead generation and campaign performance with measurable improvements in CTR, CPC, email engagement, and conversions, leveraging experimentation and funnel optimization to drive ROI and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Managing multi-channel paid media campaigns (Paid Media / Performance Marketing) at Kritipur Sandesh

December 15, 2025 - Present

Led performance marketing efforts across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified leads and improve measurable outcomes such as ROAS, CTR, and conversion rates. Optimized campaigns using performance insights and continuously adjusted targeting, creatives, and budget allocations based on results. Monitored spend closely and reallocated budgets to high-performing segments to maintain efficiency and improve overall campaign effectiveness.

Digital Marketing Manager (Paid Media) at KPoa and Company

March 20, 2024 - December 20, 2025

Managed Google Ads campaigns, improving CTR by 20% and reducing CPC by 15% through optimization of ads and campaign strategy. Oversaw paid Facebook & Instagram ads with a focus on engagement and reach, increasing email open rates by 12%. Improved conversions by 20% using segmented drip/delivery campaigns aligned with audience targeting and funnel performance goals.