Sandesh Dhakal
Performance marketing professional specializing in multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
About
Performance marketing professional specializing in multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Focused on improving ROAS, CTR, and conversion rates through data-driven optimization and budget reallocation.
Managed lead generation and campaign performance with measurable improvements in CTR, CPC, email engagement, and conversions, leveraging experimentation and funnel optimization to drive ROI and growth.
- 2 years' experience
- Joined July 2026
Industry experience
- Education
- Media & Entertainment
- Retail
- Professional Services
Work experience
Led performance marketing efforts across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified leads and improve measurable outcomes such as ROAS, CTR, and conversion rates. Optimized campaigns using performance insights and continuously adjusted targeting, creatives, and budget allocations based on results. Monitored spend closely and reallocated budgets to high-performing segments to maintain efficiency and improve overall campaign effectiveness.
Managed Google Ads campaigns, improving CTR by 20% and reducing CPC by 15% through optimization of ads and campaign strategy. Oversaw paid Facebook & Instagram ads with a focus on engagement and reach, increasing email open rates by 12%. Improved conversions by 20% using segmented drip/delivery campaigns aligned with audience targeting and funnel performance goals.
Education
Certifications and awards
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