I'm Sandra Cecchini, a results-driven Senior Social Media Manager with 12+ years of experience in digital marketing, content strategy and performance optimization. I specialize in building vibrant online communities, growing engagement, and delivering measurable ROI through data-driven campaigns across Instagram, TikTok, LinkedIn and Facebook. As founder of ADdyct, I lead multi-platform strategies for SMEs and startups, scale communities to 40K+ followers, maintain 7% average engagement rate across content campaigns, and drive paid campaigns with up to 3.5x ROAS while coordinating cross-functional creative teams to deliver brand-aligned campaigns.

Sandra Cecchini

I'm Sandra Cecchini, a results-driven Senior Social Media Manager with 12+ years of experience in digital marketing, content strategy and performance optimization. I specialize in building vibrant online communities, growing engagement, and delivering measurable ROI through data-driven campaigns across Instagram, TikTok, LinkedIn and Facebook. As founder of ADdyct, I lead multi-platform strategies for SMEs and startups, scale communities to 40K+ followers, maintain 7% average engagement rate across content campaigns, and drive paid campaigns with up to 3.5x ROAS while coordinating cross-functional creative teams to deliver brand-aligned campaigns.

Available to hire

I’m Sandra Cecchini, a results-driven Senior Social Media Manager with 12+ years of experience in digital marketing, content strategy and performance optimization. I specialize in building vibrant online communities, growing engagement, and delivering measurable ROI through data-driven campaigns across Instagram, TikTok, LinkedIn and Facebook.

As founder of ADdyct, I lead multi-platform strategies for SMEs and startups, scale communities to 40K+ followers, maintain 7% average engagement rate across content campaigns, and drive paid campaigns with up to 3.5x ROAS while coordinating cross-functional creative teams to deliver brand-aligned campaigns.

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Language

French
Fluent
English
Advanced
Italian
Advanced

Work Experience

Social Media Manager & Founder at ADdyct
January 1, 2019 - Present
Managed multi-platform strategies for 15+ SMEs and startups (Instagram, TikTok, LinkedIn, Facebook). Scaled online communities to 40K+ followers with +120% YoY growth. Maintained 7% average engagement rate across content campaigns. Produced branded content and podcast reaching 15K+ listens. Launched and optimized paid campaigns (Meta & TikTok Ads), achieving up to 3.5x ROAS. Coordinated cross-functional creative teams to deliver brand-aligned campaigns.
Account Manager at Exprimer Communication Agency
January 1, 2017 - December 31, 2018
Managed budgets up to €100K and improved campaign performance by +20% CTR. Led 360° communication strategies and KPI reporting.
Event Coordinator at Enjoy Your Wedding
January 1, 2016 - December 31, 2017
Delivered 20+ high-end events with budgets up to €50K. Increased client referrals by +30% YoY.
Brand Manager & Business Owner at Vialle
January 1, 2012 - December 31, 2015
Generated +35% revenue growth within 2 years. Organized corporate events with 300+ attendees.

Education

Master Communication at Esupcom
February 26, 2012 - February 26, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet