Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a bilingual (English/French) copywriter and creative strategist with 10+ years of driving measurable growth for purpose-driven CPG, financial services, and media brands. My background blends journalism credentials, UX design principles, and data-driven marketing expertise to deliver results in brand management, product marketing, and content strategy.…

Sandra Hervé

Writer, Content Creator, UX Designer, +2





I am a bilingual (English/French) copywriter and creative strategist with 10+ years of driving measurable growth for purpose-driven CPG, financial services, and media brands. My background blends journalism credentials, UX design principles, and data-driven marketing expertise to deliver results in brand management, product marketing, and content strategy.…

Available to hire

I am a bilingual (English/French) copywriter and creative strategist with 10+ years of driving measurable growth for purpose-driven CPG, financial services, and media brands. My background blends journalism credentials, UX design principles, and data-driven marketing expertise to deliver results in brand management, product marketing, and content strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Newsletter Operator at TMD - Substack

January 1, 2025 - Present

Generated 24% year-over-year subscriber growth through data-driven content strategy and precision audience targeting. Surpassed industry benchmarks with a 42% open rate—22 percentage points above the 20% industry average—through compelling subject lines and optimized send-time strategies. Developed a comprehensive editorial calendar covering diverse health and wellness topics while managing content sourcing, research, and quality control.

UX/Communications Writer at Equitable

December 1, 2023 - February 28, 2025

Led UX writing and communication strategy for an enterprise digital transformation, partnering with Product, UX design, and IT to deliver end-to-end digital experiences and improve the client experience. Served as interim Product Owner, aligning cross-functional stakeholders on scope, roadmap, and delivery priorities; improved team efficiency and governance, generating $50,000 in cost savings. Modernized and digitized educational content by converting dense regulatory insurance documentation into clear, concise communication pieces.

Sales & Marketing Manager at Ma's Best Foods

August 1, 2019 - November 1, 2023

Generated a 5% year-over-year revenue growth and a 45% increase in community engagement on social media through persuasive, data-backed video storytelling across digital channels. Achieved 6% website conversion rate through optimized email sequences, compelling CTAs, and strategic audience segmentation. Amplified campaign performance by leveraging analytics to refine messaging, resulting in measurable improvements in open rates and customer acquisition costs.

Brand Manager at The Original Toy Corp

March 1, 2015 - January 1, 2018

Catapulted brand visibility and drove a 40% sales uplift through precision-targeted campaigns that strengthened consumer trust and market positioning. Secured 100+ media placements across national and international outlets, generating a 102% increase in brand impressions through strategic pitching and relationship cultivation. Conducted competitive analysis and market research that informed strategic pivots and identified untapped growth opportunities.