Marketing professional with expertise in digital strategy, branding, and content creation. Skilled at building and positioning brands online through creative campaigns, social media engagement, and targeted advertising. SEO serves as a strong tool within my approach — supporting visibility, reach, and lead generation — while my main focus lies in shaping compelling brand stories and delivering measurable marketing impact. With experience across online marketing management, project coordination, and entrepreneurial initiatives, I bring a mix of analytical thinking and creative execution to help companies grow their presence and connect with the right audience.

Marketing professional with expertise in digital strategy, branding, and content creation. Skilled at building and positioning brands online through creative campaigns, social media engagement, and targeted advertising. SEO serves as a strong tool within my approach — supporting visibility, reach, and lead generation — while my main focus lies in shaping compelling brand stories and delivering measurable marketing impact. With experience across online marketing management, project coordination, and entrepreneurial initiatives, I bring a mix of analytical thinking and creative execution to help companies grow their presence and connect with the right audience.

Available to hire

Marketing professional with expertise in
digital strategy, branding, and content
creation. Skilled at building and positioning
brands online through creative campaigns,
social media engagement, and targeted
advertising.
SEO serves as a strong tool within my
approach — supporting visibility, reach, and
lead generation — while my main focus lies in
shaping compelling brand stories and
delivering measurable marketing impact.
With experience across online marketing
management, project coordination, and
entrepreneurial initiatives, I bring a mix of
analytical thinking and creative execution to
help companies grow their presence and
connect with the right audience.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Advanced
Croatian
Fluent
German
Beginner

Work Experience

Online Marketing Manager at AXA MB GMBH, Stuttgart
October 1, 2024 - Present
SEO Analyst at DevMark
June 30, 2024 - July 28, 2025
Collected and analyzed SEO related data from sources including Ahrefs, SemRush, Google Analytics, Mangools. Conducted in-depth keyword research to identify high-volume, relevant keywords that align with business goals. Analyzed competitor websites to understand their SEO strengths, weaknesses, and identified opportunities for improvement. Optimized on-page SEO elements such as meta titles, headers, content, and image alt tags to target relevant keywords and improve user experience. Tracked and analyzed website traffic, keyword rankings, and other SEO metrics. Reached out to bloggers and website owners to acquire high-quality links through article contributions. Stayed up-to-date on the latest SEO trends and best practices.
Project Assistant at Entrepreneurship and Business Association LiNK
July 31, 2023 - July 28, 2025
Assisted in creating project life-cycle, project goals, and actions required. Created spreadsheets for Q&A forms, agenda, participants list, invitations. Assisted project team in drafting Terms of Reference. Created agenda for a 2-day training program 'Project Cycle Management', monitored and attended the training.
Sales and Marketing Associate at Mostar Property Management
August 31, 2022 - July 28, 2025
Managed and executed advertising campaigns on Facebook and Instagram to enhance brand visibility and engagement. Created compelling content for social media and website blogs driving user engagement and online presence. Responded promptly to guest inquiries on Booking.com, Airbnb, Facebook, and Instagram ensuring seamless booking experiences. Facilitated client interactions and optimized property listings on Booking.com and Airbnb to maximize rental potential. Generated high-quality marketing content for clients’ apartment rentals.
Receptionist at Hotel Mepas
August 31, 2022 - July 28, 2025
Welcomed visitors and created positive first impressions. Handled phone calls and guest accommodations, assisted with luggage and hotel guidance. Managed information using Diventa software including guest registration, key coding, order handling, document scanning, and reservation adding.
Online Marketing Manager at AXA MB GMBH
October 1, 2024 - Present
Business Operations Assistant at Super Star
January 1, 2022 - Present
Managed invoices and pre-invoices, ensuring accuracy and timely delivery. Handled professional email communication with clients, vendors, and partners. Oversaw document management, archiving, and organizational tasks. Coordinated and processed online service payments. Ensured compliance through accurate invoice fiscalization and record-keeping. Supported general administrative and operational activities within the business.
SEO Analyst at DevMark
June 30, 2024 - August 2, 2025
Collected and analyzed SEO related data from various sources including Ahrefs, SemRush, Google Analytics, and Mangools. Conducted in-depth keyword research, competitor analysis, and optimized on-page SEO elements such as meta titles, headers, content, and image alt tags. Tracked and analyzed website traffic and SEO metrics. Acquired high-quality links through outreach. Managed SEO performance documentation and reporting.
Project Assistant at Entrepreneurship and Business Association LiNK
July 31, 2023 - August 2, 2025
Assisted in project life-cycle creation, goal setting, and documentation management. Coordinated project activities including spreadsheets for Q&A, agendas, participant lists, invitations. Supported team in creation of Terms of Reference and training program organization.
Sales and Marketing Associate at Mostar Property Management
August 31, 2022 - August 2, 2025
Managed advertising campaigns on Facebook and Instagram to boost brand visibility and engagement. Created content for social media and website blogs. Managed guest communications on Booking.com, Airbnb, and social platforms ensuring guest satisfaction. Managed client accounts and optimized property listings for maximum rental potential.
Receptionist at Hotel Mepas
August 31, 2022 - August 2, 2025
Greeted and welcomed visitors, managed phone calls, guest accommodations, luggage assistance and hotel guidance. Managed guest registration and documentation using Diventa software. Handled multiple administrative tasks ensuring efficient hotel operations.
Online Marketing Manager at AXA Stuttgart
September 1, 2025 - September 1, 2025
Led online marketing initiatives for a major insurer, overseeing digital marketing strategy, branding & positioning, SEO & content marketing, social media management, advertising campaigns, and cross-functional project coordination; supported business operations and vendor communications.
SEO Analyst at DevMark
September 1, 2024 - September 1, 2024
Managed end-to-end SEO strategy from analysis to implementation; coordinated technical and content changes; analyzed user behavior and site performance; delivered data-driven recommendations and tracked results with GA4 and SEMrush; maintained WordPress updates and basic UX optimizations; reviewed Google Ads performance; produced short-form social videos; handled invoicing and payments; communications; documented processes; performed on-page optimization.
SEO Project Lead at Vip Staples (IT & Marketing Company)
March 31, 2024 - March 31, 2024
Led keyword & competitor analysis and site structure improvements; delivered inbound leads within one month.
Sales and Marketing Associate at Mostar Property Management
August 1, 2022 - August 1, 2022
Supported sales and marketing activities for property management services; contributed to marketing campaigns and lead generation efforts; collaborated with cross-functional teams to optimize outreach.
Receptionist at Hotel Me Paz
August 1, 2022 - August 1, 2022
Managed front-desk operations, guest check-ins/outs, reservations and communications to ensure smooth guest experiences.
Guest Lecturer – Marketing Workshops at Switch Association
June 1, 2024 - June 1, 2024
Designed and delivered a 3-month digital marketing program covering branding, audience analysis, SWOT, social strategy and marketing mix; introduced basic performance measurement and feedback loops to refine content and improve learning outcomes.

Education

Bachelor of Economics at University of Džemal Bijedić, Mostar
January 1, 2019 - December 31, 2022
Bachelor of Economics at University of Džemal Bijedić, Mostar
January 1, 2019 - December 31, 2022
Master's in Economics, Major in Marketing at University of Mostar
January 11, 2030 - November 7, 2025
Bachelor's in Economics, Major in Tourism at University of Mostar
January 11, 2030 - November 7, 2025

Qualifications

Basics of Digital Marketing
January 11, 2030 - July 28, 2025
Digital Marketing with Google Tools
January 11, 2030 - July 28, 2025
Basics of AutoCAD
January 11, 2030 - July 28, 2025
English Advanced C1
January 11, 2030 - July 28, 2025
English Upper-Intermediate B2
January 11, 2030 - July 28, 2025
English Intermediate B1
January 11, 2030 - July 28, 2025
Architectural Design & Animation in Blender
January 11, 2030 - July 28, 2025
Basics of Digital Marketing
January 1, 2022 - December 31, 2022
Digital Marketing with Google Tools
January 1, 2022 - December 31, 2022
Basics of AutoCAD
January 1, 2022 - December 31, 2022
English Advanced C1
January 1, 2022 - December 31, 2022
English Upper-Intermediate B2
January 1, 2022 - December 31, 2022
English Intermediate B1
January 1, 2021 - December 31, 2021
Architectural Design & Animation in Blender
January 1, 2021 - December 31, 2021

Industry Experience

Professional Services, Travel & Hospitality, Software & Internet, Financial Services, Real Estate & Construction, Media & Entertainment, Education