Available to hire
Marketing professional with expertise in
digital strategy, branding, and content
creation. Skilled at building and positioning
brands online through creative campaigns,
social media engagement, and targeted
advertising.
SEO serves as a strong tool within my
approach — supporting visibility, reach, and
lead generation — while my main focus lies in
shaping compelling brand stories and
delivering measurable marketing impact.
With experience across online marketing
management, project coordination, and
entrepreneurial initiatives, I bring a mix of
analytical thinking and creative execution to
help companies grow their presence and
connect with the right audience.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Advanced
Croatian
Fluent
German
Beginner
Work Experience
Online Marketing Manager at AXA MB GMBH, Stuttgart
October 1, 2024 - PresentSEO Analyst at DevMark
June 30, 2024 - July 28, 2025Collected and analyzed SEO related data from sources including Ahrefs, SemRush, Google Analytics, Mangools. Conducted in-depth keyword research to identify high-volume, relevant keywords that align with business goals. Analyzed competitor websites to understand their SEO strengths, weaknesses, and identified opportunities for improvement. Optimized on-page SEO elements such as meta titles, headers, content, and image alt tags to target relevant keywords and improve user experience. Tracked and analyzed website traffic, keyword rankings, and other SEO metrics. Reached out to bloggers and website owners to acquire high-quality links through article contributions. Stayed up-to-date on the latest SEO trends and best practices.
Project Assistant at Entrepreneurship and Business Association LiNK
July 31, 2023 - July 28, 2025Assisted in creating project life-cycle, project goals, and actions required. Created spreadsheets for Q&A forms, agenda, participants list, invitations. Assisted project team in drafting Terms of Reference. Created agenda for a 2-day training program 'Project Cycle Management', monitored and attended the training.
Sales and Marketing Associate at Mostar Property Management
August 31, 2022 - July 28, 2025Managed and executed advertising campaigns on Facebook and Instagram to enhance brand visibility and engagement. Created compelling content for social media and website blogs driving user engagement and online presence. Responded promptly to guest inquiries on Booking.com, Airbnb, Facebook, and Instagram ensuring seamless booking experiences. Facilitated client interactions and optimized property listings on Booking.com and Airbnb to maximize rental potential. Generated high-quality marketing content for clients’ apartment rentals.
Receptionist at Hotel Mepas
August 31, 2022 - July 28, 2025Welcomed visitors and created positive first impressions. Handled phone calls and guest accommodations, assisted with luggage and hotel guidance. Managed information using Diventa software including guest registration, key coding, order handling, document scanning, and reservation adding.
Online Marketing Manager at AXA MB GMBH
October 1, 2024 - PresentBusiness Operations Assistant at Super Star
January 1, 2022 - PresentManaged invoices and pre-invoices, ensuring accuracy and timely delivery. Handled professional email communication with clients, vendors, and partners. Oversaw document management, archiving, and organizational tasks. Coordinated and processed online service payments. Ensured compliance through accurate invoice fiscalization and record-keeping. Supported general administrative and operational activities within the business.
SEO Analyst at DevMark
June 30, 2024 - August 2, 2025Collected and analyzed SEO related data from various sources including Ahrefs, SemRush, Google Analytics, and Mangools. Conducted in-depth keyword research, competitor analysis, and optimized on-page SEO elements such as meta titles, headers, content, and image alt tags. Tracked and analyzed website traffic and SEO metrics. Acquired high-quality links through outreach. Managed SEO performance documentation and reporting.
Project Assistant at Entrepreneurship and Business Association LiNK
July 31, 2023 - August 2, 2025Assisted in project life-cycle creation, goal setting, and documentation management. Coordinated project activities including spreadsheets for Q&A, agendas, participant lists, invitations. Supported team in creation of Terms of Reference and training program organization.
Sales and Marketing Associate at Mostar Property Management
August 31, 2022 - August 2, 2025Managed advertising campaigns on Facebook and Instagram to boost brand visibility and engagement. Created content for social media and website blogs. Managed guest communications on Booking.com, Airbnb, and social platforms ensuring guest satisfaction. Managed client accounts and optimized property listings for maximum rental potential.
Receptionist at Hotel Mepas
August 31, 2022 - August 2, 2025Greeted and welcomed visitors, managed phone calls, guest accommodations, luggage assistance and hotel guidance. Managed guest registration and documentation using Diventa software. Handled multiple administrative tasks ensuring efficient hotel operations.
Online Marketing Manager at AXA Stuttgart
September 1, 2025 - September 1, 2025Led online marketing initiatives for a major insurer, overseeing digital marketing strategy, branding & positioning, SEO & content marketing, social media management, advertising campaigns, and cross-functional project coordination; supported business operations and vendor communications.
SEO Analyst at DevMark
September 1, 2024 - September 1, 2024Managed end-to-end SEO strategy from analysis to implementation; coordinated technical and content changes; analyzed user behavior and site performance; delivered data-driven recommendations and tracked results with GA4 and SEMrush; maintained WordPress updates and basic UX optimizations; reviewed Google Ads performance; produced short-form social videos; handled invoicing and payments; communications; documented processes; performed on-page optimization.
SEO Project Lead at Vip Staples (IT & Marketing Company)
March 31, 2024 - March 31, 2024Led keyword & competitor analysis and site structure improvements; delivered inbound leads within one month.
Sales and Marketing Associate at Mostar Property Management
August 1, 2022 - August 1, 2022Supported sales and marketing activities for property management services; contributed to marketing campaigns and lead generation efforts; collaborated with cross-functional teams to optimize outreach.
Receptionist at Hotel Me Paz
August 1, 2022 - August 1, 2022Managed front-desk operations, guest check-ins/outs, reservations and communications to ensure smooth guest experiences.
Guest Lecturer – Marketing Workshops at Switch Association
June 1, 2024 - June 1, 2024Designed and delivered a 3-month digital marketing program covering branding, audience analysis, SWOT, social strategy and marketing mix; introduced basic performance measurement and feedback loops to refine content and improve learning outcomes.
Education
Bachelor of Economics at University of Džemal Bijedić, Mostar
January 1, 2019 - December 31, 2022Bachelor of Economics at University of Džemal Bijedić, Mostar
January 1, 2019 - December 31, 2022Master's in Economics, Major in Marketing at University of Mostar
January 11, 2030 - November 7, 2025Bachelor's in Economics, Major in Tourism at University of Mostar
January 11, 2030 - November 7, 2025Qualifications
Basics of Digital Marketing
January 11, 2030 - July 28, 2025Digital Marketing with Google Tools
January 11, 2030 - July 28, 2025Basics of AutoCAD
January 11, 2030 - July 28, 2025English Advanced C1
January 11, 2030 - July 28, 2025English Upper-Intermediate B2
January 11, 2030 - July 28, 2025English Intermediate B1
January 11, 2030 - July 28, 2025Architectural Design & Animation in Blender
January 11, 2030 - July 28, 2025Basics of Digital Marketing
January 1, 2022 - December 31, 2022Digital Marketing with Google Tools
January 1, 2022 - December 31, 2022Basics of AutoCAD
January 1, 2022 - December 31, 2022English Advanced C1
January 1, 2022 - December 31, 2022English Upper-Intermediate B2
January 1, 2022 - December 31, 2022English Intermediate B1
January 1, 2021 - December 31, 2021Architectural Design & Animation in Blender
January 1, 2021 - December 31, 2021Industry Experience
Professional Services, Travel & Hospitality, Software & Internet, Financial Services, Real Estate & Construction, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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