Senior SEO and Generative Search Strategy Consultant with 15+ years of experience and 300+ successful projects. I help brands increase organic visibility and conversions through data-driven SEO, high-intent content, and GEO for AI-powered search platforms. I work closely with developers, designers, and copywriters to move fast from strategy to execution and deliver measurable business impact.

Sandro Fabo

Senior SEO and Generative Search Strategy Consultant with 15+ years of experience and 300+ successful projects. I help brands increase organic visibility and conversions through data-driven SEO, high-intent content, and GEO for AI-powered search platforms. I work closely with developers, designers, and copywriters to move fast from strategy to execution and deliver measurable business impact.

Available to hire

Senior SEO and Generative Search Strategy Consultant with 15+ years of experience and 300+ successful projects.

I help brands increase organic visibility and conversions through data-driven SEO, high-intent content, and GEO for AI-powered search platforms. I work closely with developers, designers, and copywriters to move fast from strategy to execution and deliver measurable business impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

Croatian
Fluent
English
Fluent
Polish
Advanced

Work Experience

Website & SEO Manager at Upsun (formerly Platform.sh)
November 1, 2022 - Present
Owns and manages the overall SEO strategy, audits website gaps, optimizes customer journeys, and drives opportunities for organic search growth, geo visibility, AEO/AI engine presence, and revenue.
Head of Digital Solutions at LELO
July 1, 2021 - November 1, 2022
Led the Digital Solutions Department and oversaw ecommerce websites, digital product upgrades, and overall SEO strategy; managed a multidisciplinary team and external partnerships.
Blog & SEO Manager at LELO
August 1, 2018 - July 1, 2021
Managed blog and SEO strategy, content planning, and editorial calendar; responsible for blog ROI and technical blog optimization across languages.
Senior SEO/SEM Specialist at LELO
August 1, 2017 - February 1, 2018
Full responsibility for organic performance and collaboration with copywriters and developers; led in-house SEO team.
Web Analytics and SEO Specialist at Arbona d.o.o.
December 1, 2013 - August 1, 2017
Delivered ecommerce and analytics projects; GA-related work and SEO execution for multiple clients (agency experience).
SEO & HTML/CSS Web Designer at Freelancer
May 1, 2007 - December 1, 2013
Freelance SEO and web design projects, HTML/CSS development and optimization for various clients.

Education

Master's Degree in Information Science and Technology at Polytechnic of Rijeka (Croatia)
September 1, 2014 - June 30, 2016

Qualifications

Google Analytics Certified Partner
January 11, 2030 - February 9, 2026
Google Analytics Individual Qualification
January 11, 2030 - February 9, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

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