Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior SEO and Generative Search Strategy Consultant with 15+ years of experience and 300+ successful projects. I help brands increase organic visibility and conversions through data-driven SEO, high-intent content, and GEO for AI-powered search platforms. I work closely with developers, designers, and copywriters to move fast from strategy to execution and deliver measurable business impact.…

Sandro Fabo

SEO Expert





Senior SEO and Generative Search Strategy Consultant with 15+ years of experience and 300+ successful projects. I help brands increase organic visibility and conversions through data-driven SEO, high-intent content, and GEO for AI-powered search platforms. I work closely with developers, designers, and copywriters to move fast from strategy to execution and deliver measurable business impact.…

Available to hire

Zagreb, Croatia

Senior SEO and Generative Search Strategy Consultant with 15+ years of experience and 300+ successful projects.

I help brands increase organic visibility and conversions through data-driven SEO, high-intent content, and GEO for AI-powered search platforms. I work closely with developers, designers, and copywriters to move fast from strategy to execution and deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Croatian

Fluent

English

Fluent

Polish

Advanced

Work Experience

Website & SEO Manager at Upsun (formerly Platform.sh)

November 1, 2022 - Present

Owns and manages the overall SEO strategy, audits website gaps, optimizes customer journeys, and drives opportunities for organic search growth, geo visibility, AEO/AI engine presence, and revenue.

Head of Digital Solutions at LELO

July 1, 2021 - November 1, 2022

Led the Digital Solutions Department and oversaw ecommerce websites, digital product upgrades, and overall SEO strategy; managed a multidisciplinary team and external partnerships.

Blog & SEO Manager at LELO

August 1, 2018 - July 1, 2021

Managed blog and SEO strategy, content planning, and editorial calendar; responsible for blog ROI and technical blog optimization across languages.

Senior SEO/SEM Specialist at LELO

August 1, 2017 - February 1, 2018

Full responsibility for organic performance and collaboration with copywriters and developers; led in-house SEO team.

Web Analytics and SEO Specialist at Arbona d.o.o.

December 1, 2013 - August 1, 2017

Delivered ecommerce and analytics projects; GA-related work and SEO execution for multiple clients (agency experience).

SEO & HTML/CSS Web Designer at Freelancer

May 1, 2007 - December 1, 2013

Freelance SEO and web design projects, HTML/CSS development and optimization for various clients.