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Social media strategist and content creator with over a decade of hands-on production and management experience—building platform-specific campaigns, managing multiple distinct voices and personas simultaneously, and using performance analytics to continuously sharpen what gets made next. My production philosophy is simple: film once, share everywhere. I build visually engaging content strategically, so a single shoot or shift generates a full multi-platform pipeline—producing significantly more content, at higher engagement, in less time because the strategy is built in from the start.…Social media strategist and content creator with over a decade of hands-on production and management experience—building platform-specific campaigns, managing multiple distinct voices and personas simultaneously, and using performance analytics to continuously sharpen what gets made next. My production philosophy is simple: film once, share everywhere. I build visually engaging content strategically, so a single shoot or shift generates a full multi-platform pipeline—producing significantly more content, at higher engagement, in less time because the strategy is built in from the start.

Sandy Coburn

Social Media Manager, Content Producer, Film Director, +2

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Social media strategist and content creator with over a decade of hands-on production and management experience—building platform-specific campaigns, managing multiple distinct voices and personas simultaneously, and using performance analytics to continuously sharpen what gets made next. My production philosophy is simple: film once, share everywhere. I build visually engaging content strategically, so a single shoot or shift generates a full multi-platform pipeline—producing significantly more content, at higher engagement, in less time because the strategy is built in from the start.…Social media strategist and content creator with over a decade of hands-on production and management experience—building platform-specific campaigns, managing multiple distinct voices and personas simultaneously, and using performance analytics to continuously sharpen what gets made next. My production philosophy is simple: film once, share everywhere. I build visually engaging content strategically, so a single shoot or shift generates a full multi-platform pipeline—producing significantly more content, at higher engagement, in less time because the strategy is built in from the start.

Available to hire

Social media strategist and content creator with over a decade of hands-on production and management experience—building platform-specific campaigns, managing multiple distinct voices and personas simultaneously, and using performance analytics to continuously sharpen what gets made next.

My production philosophy is simple: film once, share everywhere. I build visually engaging content strategically, so a single shoot or shift generates a full multi-platform pipeline—producing significantly more content, at higher engagement, in less time because the strategy is built in from the start.

Skills

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Expert

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Work Experience

Independent Consultant & Fine Art Photographer at Sandy Coburn Photography & Consulting

May 1, 2025 - Present

Produce and manage original photography and video content built for multi-platform distribution using a “film once, share everywhere” strategy to maximize output without sacrificing quality. Develop and execute press and content campaigns that secure international coverage across publications (including a global feature in Global Art Times with 10M+ readers).

Director, Knowledge Management & Communications at Chemonics International – USAID GHSC-PSM

October 1, 2020 - May 1, 2025

Developed a full content strategy and social media voice for a Senior Vice President, from persona development through ongoing content production, building an authentic executive presence across platforms. Built and executed always-on content calendars tied to events, publications, and field missions across 32+ countries, proactively creating new campaigns during lower-activity periods. Applied continuous performance analytics to refine strategy in real time, contributing to additional contract investment and department growth from 6 to 10+ staff versus comparable teams impacted by cuts.

Communications Manager, USAID Catalyst, Resonance Global at USAID Catalyst, Resonance Global

May 1, 2020 - October 1, 2020

Built custom, platform-specific social media campaigns for USAID country offices in Vietnam and Indonesia by researching and activating local and regional social platforms to reach in-country audiences authentically. Developed and executed integrated marketing campaigns across content strategy, social media, and three websites to drive audience-targeted engagement.

Senior Communications Specialist, Global Development at The Cloudburst Group

August 1, 2015 - May 1, 2020

Managed distinct social media personas for two U.S. Government accounts and seven individual staff members, each with a unique voice and audience, sustaining high-frequency, platform-specific content production across a five-year engagement. Directed creation of engaging multimedia campaigns combining graphics, video, and digital storytelling to translate complex research into accessible content, and audited performance to increase visibility and engagement. Directed a full redesign of USAID’s Land-Links.org, increasing site traffic by more than 180% within a year.

Manager, Integrated Fund Development at World Food Programme USA

March 1, 2012 - August 1, 2015

Managed social media strategy across Facebook, LinkedIn, Twitter, Instagram, and YouTube, developing platform-specific content, managing editorial calendars, and analyzing performance metrics to optimize reach and engagement. Restructured and launched an email newsletter that became one of the organization’s most widely read publications, achieving a 32% open rate.