Twine

SILLAGE: Fragrance Brand & E-commerce Concept

SANHEE LEE
Published

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  • Project creator

The brief (self-initiated): A fragrance store for the scent a city leaves behind. The problem: you can’t smell perfume online, so the goal was to help people try first.

What I made

  • Brand rules: one bottle shape, a black, white and chrome palette, Seoul at night
  • A consistent set of AI-directed product photos: one reference bottle, only the liquid colour changes per scent
  • A live store prototype: home, product pages with scent notes, free samples, bag and checkout
  • A scroll-driven “night walk” where the page moves from 10pm to 6am
  • Mobile layouts checked at 390 px

Result: A working store concept built with Claude Code, iterated through four drafts until it matched the brand.

Live: https://www.twine.net/signin

Concept project, not a real store. AI use is disclosed on the site.