SILLAGE: Fragrance Brand & E-commerce Concept
SANHEE LEE
Published
0
The brief (self-initiated): A fragrance store for the scent a city leaves behind. The problem: you can’t smell perfume online, so the goal was to help people try first.
What I made
- Brand rules: one bottle shape, a black, white and chrome palette, Seoul at night
- A consistent set of AI-directed product photos: one reference bottle, only the liquid colour changes per scent
- A live store prototype: home, product pages with scent notes, free samples, bag and checkout
- A scroll-driven “night walk” where the page moves from 10pm to 6am
- Mobile layouts checked at 390 px
Result: A working store concept built with Claude Code, iterated through four drafts until it matched the brand.
Live: https://www.twine.net/signin
Concept project, not a real store. AI use is disclosed on the site.