AFTERIMAGE: Fashion Lookbook & Campaign

The brief (self-initiated): A lookbook for a fictional fashion line about the face and the back view: the same space, two different gazes.

What I made

• Six looks and a campaign archive
• Art direction for AI-generated visuals: palette, light, styling and pose rules so every image belongs to one collection
• A long, image-led web layout with editorial pacing and restrained typography

Result: A complete campaign world from concept to web, with AI use disclosed on the site.

More in my portfolio: https://www.twine.net/signin