Available to hire
I am a seasoned digital marketing leader with over a decade of experience driving growth across various sectors. My passion lies in crafting strategic campaigns that resonate and deliver measurable results. I thrive on analyzing data to uncover insights that inform my approach, always aiming to enhance brand presence and customer engagement.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Afrikaans
Advanced
Hindi
Advanced
Work Experience
Development Producer at Yu Media
December 31, 2021 - August 21, 2025Developed innovative content ideas and managed creative projects through pre-production phases. Worked closely with creatives and production teams to shape project concepts and secure funding.
Development Assistant Producer at Yu Media
November 30, 2018 - August 21, 2025Supported development producers by organizing scripts, coordinating with writers, and assisting in project research. Helped facilitate communication between departments to ensure timely delivery of development milestones.
Documentary Intern at VRT
December 31, 2015 - August 21, 2025Assisted the documentary team with research and pre-production tasks. Gained practical experience in story development and production workflows.
Marketing Senior Analyst at WebMD
July 31, 2025 - October 3, 2025Spearheaded multi-category digital campaigns (Cardiology, Oncology, Dermatology) via PulsePoint, improving CTR by 23% and lowering CPC by 18%. Managed programmatic and paid media campaigns on Google Ads & Facebook Ads, enhancing ROAS by 20% and lifting patient acquisition by 15%.
Digital Marketing Advisory Senior Analyst at Accenture
September 30, 2023 - October 3, 2025Led multi-platform paid campaigns across Facebook, Instagram, Pinterest, Snapchat, and TikTok, improving efficiency by 10–15% and lifting conversion rates by 22%. Enhanced attribution accuracy to 98% by streamlining UTM structures and leveraging Claravine for consistent tracking.
Senior Media Associate at Merkle Sokrati
December 31, 2021 - October 3, 2025Managed a 10-member team executing paid campaigns for high-profile clients across UK and EMEA, achieving a 35% growth in reach. Launched full-funnel campaigns that drove a 2.5x increase in lead conversions.
Deputy Manager, Marketing at Godrej & Boyce
August 31, 2021 - October 3, 2025Directed a cross-functional team to execute campaigns and design personalized customer journeys in WebEngage, reducing cart abandonment by 22% and increasing online sales revenue by 18% YoY.
Freelance Digital Marketing Manager at Sensei Coaching
October 31, 2020 - October 3, 2025Conducted comprehensive competitive audits using SEMrush and SimilarWeb to identify growth opportunities. Launched targeted paid media campaigns that increased web leads by 27%.
Manager, Media Buying at Alchemy Advertising
May 31, 2020 - October 3, 2025Scaled YouTube subscribers significantly through a strategic blend of Google AdWords and Facebook campaigns. Managed full campaign execution and reporting across multiple platforms.
Campaign Analyst at ReachLocal
November 30, 2019 - October 3, 2025Managed PPC and social campaigns for clients, boosting CTR through rigorous A/B testing and targeted keyword strategies. Conducted daily optimization to reduce CPL.
Site Search Analyst at eClerx
October 31, 2014 - October 3, 2025Conducted SEO and site analytics for global IT brands, improving organic sessions and enhancing user experience through strategic recommendations.
Education
MA in Media Studies at University of KwaZulu-Natal
January 1, 2016 - January 1, 2018BA Honours at University of KwaZulu-Natal
January 1, 2014 - January 1, 2015BA Film and Media Studies at University of KwaZulu-Natal
January 1, 2010 - December 31, 2013Master of Computer Applications at Yadavrao Tasgaonkar Institute of Engineering & Technology
January 1, 2012 - December 31, 2012Bachelor of Information Technology at Seva Sadan College
January 1, 2009 - December 31, 2009Qualifications
Google Ads Search & Fundamentals Certified
January 1, 2023 - October 3, 2025Bing Ads Accredited Professional
January 1, 2023 - October 3, 2025Meta Certified Digital Marketing Associate
January 1, 2025 - October 3, 2025HubSpot Content Marketing Certified
January 11, 2030 - October 3, 2025SEMrush SEO Toolkit Certified
January 11, 2030 - October 3, 2025Google Analytics (GA4) Certified
January 11, 2030 - October 3, 2025Industry Experience
Media & Entertainment, Healthcare
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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