Sanjay Kumar

Analyzed daily campaign data, generated performance reports, and implemented optimizations to improve results. Automated Google Ads negative keyword management and conducted keyword research to improve ad relevance and reduce wasted spend. Managed influencer marketing campaigns for study abroad offerings, handling outreach, coordination, and performance tracking.

Executes high-performing Meta advertising campaigns for lead generation in the e-commerce and real estate industries, delivering higher conversion rates and ROI. A/B tested creatives, landing pages, and CTAs to maximize campaign effectiveness. Planned and implemented targeted email marketing campaigns with list segmentation and performance tracking to boost engagement and conversions. Managed end-to-end SEO backlink strategies (guest posting, listicles, article submissions, content revamping) to increase domain authority. Conducted in-depth keyword research, formed content strategies, and analyzed metrics to improve organic visibility.

Planned and executed high-performing Meta ad campaigns for lead generation in e-commerce and real estate; conducted A/B testing of creatives, landing pages, and CTAs; implemented targeted email marketing campaigns; managed end-to-end SEO backlink strategies to increase domain authority.