Performance Marketer with 1+ year of experience in Meta Ads, lead generation, and campaign optimization. Skilled in Meta Pixel, CAPI, audience targeting, and performance tracking to drive quality leads and better ROI. Also experienced in SEO, influencer marketing, and marketing automation tools like Make & N8N. Passionate about helping brands grow through data-driven marketing strategies.

Sanjay Kumar

Performance Marketer with 1+ year of experience in Meta Ads, lead generation, and campaign optimization. Skilled in Meta Pixel, CAPI, audience targeting, and performance tracking to drive quality leads and better ROI. Also experienced in SEO, influencer marketing, and marketing automation tools like Make & N8N. Passionate about helping brands grow through data-driven marketing strategies.

Available to hire

Performance Marketer with 1+ year of experience in Meta Ads, lead generation, and campaign optimization. Skilled in Meta Pixel, CAPI, audience targeting, and performance tracking to drive quality leads and better ROI. Also experienced in SEO, influencer marketing, and marketing automation tools like Make & N8N. Passionate about helping brands grow through data-driven marketing strategies.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Tamil
Advanced

Work Experience

Social Media Marketer at Brandson Light
June 1, 2025 - October 15, 2025
Managed and scaled Instagram & Facebook pages, improving engagement and follower growth.
Digital Marketing Executive at Evolve Media Solutions
July 1, 2025 - Present
Planned and executed high-performing Meta ad campaigns for lead generation in e-commerce and real estate; conducted A/B testing of creatives, landing pages, and CTAs; implemented targeted email marketing campaigns; managed end-to-end SEO backlink strategies to increase domain authority.
SEO Intern at Vakil Search
November 1, 2024 - October 15, 2025
Executed blog optimization by structuring content with targeted keywords, internal links, and meta tags to improve organic visibility. Managed guest post outreach campaigns to secure backlinks from high-authority domains and strengthen site authority. Conducted in-depth keyword research using SEO tools to identify ranking opportunities and create content strategies. Performed article submissions on relevant platforms to increase brand presence and referral traffic.
SEO Intern at Reach Skyline
March 1, 2024 - October 15, 2025
Strategic social bookmarking to help improve website ranking and domain authority. Developed high-quality backlinks from high-authority domains and strengthened site authority.
Digital Marketing Executive at Evolve Media Solutions
July 1, 2025 - Present
Executes high-performing Meta advertising campaigns for lead generation in the e-commerce and real estate industries, delivering higher conversion rates and ROI. A/B tested creatives, landing pages, and CTAs to maximize campaign effectiveness. Planned and implemented targeted email marketing campaigns with list segmentation and performance tracking to boost engagement and conversions. Managed end-to-end SEO backlink strategies (guest posting, listicles, article submissions, content revamping) to increase domain authority. Conducted in-depth keyword research, formed content strategies, and analyzed metrics to improve organic visibility.
SEO Intern at Vakilsearch
November 1, 2024 - October 15, 2025
Executed blog optimization by structuring content with targeted keywords, internal links, and enhanced meta tags to improve organic visibility. Conducted in-depth keyword research using SEO tools to identify ranking opportunities and create content strategies. Performed article submissions on relevant platforms to increase brand presence and referral traffic. Carried out competitor analysis to track SEO strategies and refine campaign approaches.
Marketing Operations Associate at Customer Labs
April 1, 2026 - Present
Analyzed daily campaign data, generated performance reports, and implemented optimizations to improve results. Automated Google Ads negative keyword management and conducted keyword research to improve ad relevance and reduce wasted spend. Managed influencer marketing campaigns for study abroad offerings, handling outreach, coordination, and performance tracking.

Education

12th Standard (81%) at Erwin Matriculation Higher Secondary School
June 1, 2018 - May 1, 2019
10th Standard (66%) at Erwin Matriculation Higher Secondary School
January 11, 2030 - October 15, 2025
Bachelor of Business Administration at Vaishnav College
January 11, 2030 - October 15, 2025
Bachelor of Business Administration at DG Vaishnav College
July 1, 2009 - May 1, 2013
12th Standard at Everwin Matriculation Higher Secondary School
January 11, 2030 - May 24, 2026
12th Standard at Everwin Matriculation Higher Secondary School
July 1, 2018 - May 1, 2019

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - October 15, 2025
Fundamentals of Digital Marketing (Google Garage)
January 11, 2030 - October 15, 2025
Fundamentals of Digital Marketing
July 1, 2021 - May 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Real Estate & Construction, Professional Services, Education