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I’m a Performance Marketing Manager and Digital Marketing Manager with 15+ years of experience driving measurable ROI across Google Ads, Meta Ads, Taboola, SEO, and full-funnel digital strategies. I’ve managed high-value paid media budgets (up to INR 2.5L/day) and focused on performance outcomes like reducing CPA, maximizing ROAS, and improving conversion rates through continual testing and optimization. I’ve led teams, built SOPs for campaign execution and reporting, and delivered weekly/monthly insights to C-suite stakeholders to support data-driven budget reallocations. My work spans real estate, EdTech, e-commerce, and entertainment—where I’ve consistently grown quality lead generation, scaled remarketing/retargeting efforts, and aligned marketing performance with business revenue goals.…I’m a Performance Marketing Manager and Digital Marketing Manager with 15+ years of experience driving measurable ROI across Google Ads, Meta Ads, Taboola, SEO, and full-funnel digital strategies. I’ve managed high-value paid media budgets (up to INR 2.5L/day) and focused on performance outcomes like reducing CPA, maximizing ROAS, and improving conversion rates through continual testing and optimization. I’ve led teams, built SOPs for campaign execution and reporting, and delivered weekly/monthly insights to C-suite stakeholders to support data-driven budget reallocations. My work spans real estate, EdTech, e-commerce, and entertainment—where I’ve consistently grown quality lead generation, scaled remarketing/retargeting efforts, and aligned marketing performance with business revenue goals.

SANJIT KUMAR SHARMA

Digital Marketer, Performance Marketer, PPC Manager, +3

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I’m a Performance Marketing Manager and Digital Marketing Manager with 15+ years of experience driving measurable ROI across Google Ads, Meta Ads, Taboola, SEO, and full-funnel digital strategies. I’ve managed high-value paid media budgets (up to INR 2.5L/day) and focused on performance outcomes like reducing CPA, maximizing ROAS, and improving conversion rates through continual testing and optimization. I’ve led teams, built SOPs for campaign execution and reporting, and delivered weekly/monthly insights to C-suite stakeholders to support data-driven budget reallocations. My work spans real estate, EdTech, e-commerce, and entertainment—where I’ve consistently grown quality lead generation, scaled remarketing/retargeting efforts, and aligned marketing performance with business revenue goals.…I’m a Performance Marketing Manager and Digital Marketing Manager with 15+ years of experience driving measurable ROI across Google Ads, Meta Ads, Taboola, SEO, and full-funnel digital strategies. I’ve managed high-value paid media budgets (up to INR 2.5L/day) and focused on performance outcomes like reducing CPA, maximizing ROAS, and improving conversion rates through continual testing and optimization. I’ve led teams, built SOPs for campaign execution and reporting, and delivered weekly/monthly insights to C-suite stakeholders to support data-driven budget reallocations. My work spans real estate, EdTech, e-commerce, and entertainment—where I’ve consistently grown quality lead generation, scaled remarketing/retargeting efforts, and aligned marketing performance with business revenue goals.

Available to hire

I’m a Performance Marketing Manager and Digital Marketing Manager with 15+ years of experience driving measurable ROI across Google Ads, Meta Ads, Taboola, SEO, and full-funnel digital strategies. I’ve managed high-value paid media budgets (up to INR 2.5L/day) and focused on performance outcomes like reducing CPA, maximizing ROAS, and improving conversion rates through continual testing and optimization.

I’ve led teams, built SOPs for campaign execution and reporting, and delivered weekly/monthly insights to C-suite stakeholders to support data-driven budget reallocations. My work spans real estate, EdTech, e-commerce, and entertainment—where I’ve consistently grown quality lead generation, scaled remarketing/retargeting efforts, and aligned marketing performance with business revenue goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Haut Monde India Pvt. Ltd (Shri Sai Entertainment)

January 1, 2023 - Present

Spearheaded end-to-end performance marketing strategy across Google Ads, Meta Ads, and Taboola for a premium entertainment brand. Launched remarketing and retargeting campaigns to reduce CPA while improving conversion rates across paid channels. Built and mentored an in-house digital marketing team, establishing SOPs for execution, reporting, and continuous optimization. Produced weekly and monthly analytics reports for C-suite leadership to support data-driven budget reallocation and strategic pivots. Drove quality lead generation initiatives contributing directly to increased quarter-on-quarter sales revenue.

Digital Marketing Manager at Haut Monde India Pvt. Ltd. (Shri Sai Entertainment)

January 1, 2023 - Present

Led end-to-end performance marketing across Google Ads, Meta Ads, Taboola, and native advertising platforms for a premium entertainment brand. Developed remarketing campaigns to improve conversion rates and reduce cost per acquisition, built and mentored an in-house digital marketing team, established campaign and reporting SOPs, and delivered analytics reports to support budget reallocation and strategic decisions. Drove quality lead generation initiatives that contributed to quarter-on-quarter sales growth.

Digital Marketing Manager at Bullmen Realty India Pvt. Ltd

March 1, 2022 - January 1, 2023

Managed daily paid advertising budget of INR 2.5L+ across Google Ads, Meta Ads, and Taboola in a fast-paced real estate environment. Reduced Cost Per Lead (CPL) by optimizing targeting parameters, ad creatives, and landing page experience. Led a team of 4 digital marketing professionals with weekly KPIs and performance reviews. Deployed remarketing and retargeting strategies to convert warm audiences into qualified property inquiries. Built analytics dashboards aligned to sales targets for senior stakeholders.

Digital Marketing Manager at Bullmen Realty India Pvt. Ltd.

March 1, 2022 - January 31, 2023

Managed a daily paid advertising budget exceeding ₹2.5 lakh across Google Ads, Meta Ads, Taboola, and native platforms in a high-velocity real estate environment. Reduced cost per lead through optimisation of targeting, ad creatives, bidding, and landing page experience. Led a team of four digital marketing professionals, set weekly KPIs, deployed remarketing and retargeting campaigns, and developed analytics dashboards and reports aligned with sales targets.

Sr. Executive – SEO & PPC (Paid Media) at AOP WebWorld Pvt. Ltd

February 1, 2021 - March 1, 2022

Strategized and managed Google Ads campaigns for a portfolio of international clients, improving both lead volume and quality. Improved Quality Scores and conversion rates via keyword refinement, ad copy A/B testing, and bid strategy optimization. Conducted website audits and delivered actionable on-page and technical SEO recommendations for new client onboarding. Prepared weekly and monthly performance reports with insights and recommendations for client review meetings.

Sr. Executive – SEO & PPC (Paid Media) at AOP WebWorld Pvt. Ltd.

February 1, 2021 - March 31, 2022

Managed Google Ads campaigns for international clients, focusing on lead volume and quality. Improved Quality Scores and conversion rates through keyword refinement, ad copy testing, bid strategy optimisation, and structured A/B testing. Monitored lead-to-visit ratios, conducted website audits, provided actionable SEO recommendations, and prepared weekly and monthly performance reports for client review meetings.

Sr. Digital Marketing Executive at Footprints Childcare Pvt. Ltd

September 1, 2019 - December 1, 2020

Developed and executed city-wise lead generation campaigns for daycare services across multiple geographies using Google and Meta platforms. Collaborated with external agencies to scale lead volume at lower CPAs and improved overall spend efficiency. Ran structured A/B tests on audience targeting and ad creatives to continuously improve campaign performance metrics.

Sr. Digital Marketing Executive at Footprints Childcare Pvt. Ltd.

September 1, 2019 - December 31, 2020

Developed and executed city-wise lead generation campaigns for daycare services across multiple locations using Google and Meta platforms. Worked with external digital marketing agencies to scale lead volume at lower CPAs, ran A/B tests on audience targeting and ad creatives, and maintained accurate lead-to-visit tracking to identify opportunities for conversion funnel optimisation.

Sr. Digital Marketing Executive at CyberAstro Ltd

July 1, 2018 - August 1, 2019

Managed SEM and paid social campaigns (Google Ads and Facebook Ads) for an astrology and e-commerce platform. Achieved a consistent 25% month-on-month increase in website traffic through strategic inbound and paid marketing initiatives.

Sr. Digital Marketing Executive at CyberAstro Ltd.

July 1, 2018 - August 31, 2019

Managed SEM and paid social campaigns across Google Ads and Facebook Ads for an astrology and e-commerce platform. Collaborated with creative and editorial teams to produce effective marketing assets and ad copy. Delivered a consistent 25% month-on-month increase in website traffic through integrated inbound and paid marketing initiatives.

Sr. SEO Executive & Team Leader at Favista Real Estate Pvt. Ltd (Coldwell Banker)

May 1, 2015 - June 1, 2018

Led a digital marketing team covering SEO, SMO, and SEM strategies for a leading real estate platform. Managed Google Ads and Facebook Ads campaigns contributing to steady growth in qualified organic and paid traffic. Provided analytics and performance reporting to leadership with competitive benchmarking insights.

Sr. SEO Executive & Team Leader at Favista Real Estate Pvt. Ltd. (Coldwell Banker)

May 1, 2015 - June 30, 2018

Led a digital marketing team overseeing SEO, SMO, and SEM strategies for a major Indian real estate platform. Managed Google Ads and Facebook Ads campaigns, developed short- and long-term marketing strategies with senior management, and provided analytics, performance reporting, and competitive benchmarking insights to leadership.

Sr. SEO Executive at Cognitel Training Services Pvt. Ltd

May 1, 2014 - April 1, 2015

Executed comprehensive SEO and SMO activities, including on-page optimization, link building, and social media marketing.

Sr. SEO Executive at Cognitel Training Services Pvt. Ltd.

May 1, 2014 - April 30, 2015

Executed SEO and SMO strategies including on-page optimisation, link building, and social media marketing. Configured and optimised analytics tools to track visitor behaviour and improve campaign targeting, and supported the development and execution of digital marketing roadmaps aligned with business objectives.

SEO Executive at OZInfotech Pvt. Ltd

December 1, 2012 - April 1, 2014

Implemented SEO best practices, including keyword research, link building, and content marketing to grow organic visibility.

Sr. SEO Executive at OZI Infotech Pvt. Ltd.

December 1, 2012 - April 30, 2014

Implemented SEO best practices including keyword research, link building, and content marketing to grow organic visibility. Managed brand social media accounts and executed SMO strategies to strengthen online presence.

SEO & SMO Executive at ContentAxis Inc.

April 1, 2010 - November 30, 2012

Executed foundational SEO activities including article submission, blog posting, Web 2.0 creation, and directory submissions. Created and managed social media accounts across Facebook, LinkedIn, Google+, Twitter, and YouTube.