Available to hire
Hi, I’m Sanna Pauliina Parviainen, a versatile professional with experience in copywriting, localization, content marketing, and merchandising. I enjoy working on various projects, whether it’s creating tailored campaigns or supporting community management and design tasks. With a background in textile and clothing management, I’ve combined my passion for fashion and content to deliver meaningful results.
I thrive in dynamic environments and love collaborating with creative teams to produce engaging content and marketing materials. If you need someone who can balance creativity with detailed execution, I’m your person!
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Finnish
Fluent
English
Advanced
German
Advanced
Swedish
Intermediate
Work Experience
Freelancer at Home-Office
December 1, 2016 - June 23, 2024Worked on various projects including ad evaluation and localisation tasks. The latest ongoing project involved prompt writing and quality assurance for the Finnish locale at Centific, including proofreading and correcting work by other writers. Also assisted in community management of a Facebook group and produced web banners and PDFs.
Zara GO -visual commercial/merchandiser trainee at Zara
September 1, 2016 - December 31, 2016Learned daily store commercial activities through rotations across multiple stores in Germany. Responsibilities included building merchandising stories based on concepts and bestseller reports, dressing mannequins, analysing sales and optimising category presentations, coordinating sample room, and ensuring merchandising was up to date and guidelines followed. Special projects included preparing store openings and conducting a fashion review of winter jackets.
Copywriter and translator Finland at Zalando
August 1, 2012 - March 31, 2013Created localised online campaign copy from German or English to Finnish. Developed Zalando Finland’s textual tone of voice and adapted global campaigns to local consumer needs. Produced copy for various marketing channels including newsletter, social media, customer service, offline, and onsite. Conducted language quality checks and coordinated content ideas with editorial quality control.
Game translator at Good Beans GmbH
August 1, 2011 - November 30, 2013Translated game content, websites, newsletters, and daily blog posts for Finnish market localisation. Identified and solved textual mistakes in the game and reported functional issues. Special project involved translating mobile apps due to business model changes.
Merchandising intern Levi’s Red Tab at Levi Strauss Europe
December 1, 2011 - May 31, 2012Assisted multiple teams in men’s and women’s apparel categories. Learned about KPIs, price architectures, and product life cycles. Set up and controlled Excel line plans, bestseller/worstseller reports, window key outfits, and weekly financial reports. Prepared selling brochures for seasonal concepts directed to store staff.
Content marketing manager Finland – SEO at Zalando
August 1, 2013 - August 31, 2014Produced search engine targeted seasonal content and aligned campaigns with various departments including CRM, category management, and PR. Generated and wrote article ideas, proofread texts, communicated with agencies, and reviewed external content. Worked with graphics to brief and select products for visual teasers and proofread landing pages. Substituted copywriter during absence. Special projects included improving internal search UX by term definition and converting desktop pages to mobile.
Offline marketing manager Finland at Zalando
March 1, 2013 - August 31, 2013Managed partner acquisition, negotiation, and relationships. Planned and created internal and external flyer campaigns, print media ads, and coordinated between graphics, product editors, and printers. Created wording together with copywriter and evaluated campaigns using key performance indicators. Also planned warehouse distribution of flyers.
Freelancer at Home-Office
December 1, 2016 - June 1, 2024Worked on various projects including ad evaluation, localisation tasks, and prompt writing and QA for Finnish locale at Centific. Responsibilities included proofreading and correcting other writers’ work, assisting in community management of a Facebook group, and producing web banners and PDFs.
Zara GO -visual commercial/merchandiser trainee at Zara
September 1, 2016 - December 31, 2016Learned daily store commercial activities through rotations in various stores across Germany. Tasks included building merchandising stories, dressing mannequins, analyzing sales, optimizing category presentation, pushing worst sellers, and preparing new store openings. Coordinated sample rooms and ensured merchandising guidelines were followed.
Copywriter and translator Finland at Zalando
August 1, 2012 - March 31, 2013Created localized online campaign wordings from German or English to Finnish, developed Zalando Finland’s textual tone of voice, adapted global campaigns to local consumer needs, and wrote copy for multiple marketing channels. Conducted language quality checks, researched and coordinated content ideas, and provided editorial quality control.
Game translator at Good Beans GmbH
August 1, 2011 - November 30, 2013Translated game contents, websites, newsletters, and blog posts for the Finnish market. Localized content to fit Finnish audience, identified and corrected textual mistakes in the game, reported functional issues, and handled special projects including mobile app translation as business model evolved.
Merchandising intern Levi’s Red Tab at Levi Strauss Europe
December 1, 2011 - May 31, 2012Assisted multiple product teams, learned key performance indicators, price structures, and product life cycles. Managed Excel line plans, bestseller/worstseller reports, key outfits, and weekly financial reports. Prepared seasonal concept brochures for store staff.
Content marketing manager Finland – SEO at Zalando
August 1, 2013 - August 31, 2014Produced search engine targeted content for seasonal projects, aligned campaigns with various departments, generated article ideas, proofread texts, coordinated agency communications, and managed off-page projects including influencer relationships. Worked with graphics department for product selection and visual teasers. Took over copywriter duties during absence. Special projects included fashion and tailoring term definitions and mobile usability testing.
Offline marketing manager Finland at Zalando
March 1, 2013 - August 31, 2013Managed partner acquisition and negotiations, planned flyer campaigns and print media ads, created campaign wording, evaluated campaigns with KPIs, coordinated tasks between graphics and product editors, selected market relevant products, and managed warehouse distribution of flyers.
Freelancer at Home-Office
December 1, 2016 - June 23, 2024Worked on different projects including ad evaluation, localisation tasks, and prompt writing and QA for Finnish locale. Assisted in community management of a Facebook group and produced web banners and PDFs.
Zara GO - Visual Commercial/Merchandiser Trainee at Zara
September 1, 2016 - December 31, 2016Learned daily activities of store commercial merchandising in various German stores. Built merchandising stories, dressed mannequins, analyzed sales to optimize category presentation, coordinated sample room, ensured merchandising guidelines were followed. Supported store openings and prepared fashion reviews.
Copywriter and Translator Finland at Zalando
August 1, 2012 - March 31, 2013Created localized online campaign wordings from German/English to Finnish, defined Zalando Finland’s textual tone of voice, adapted global campaigns to local consumer needs, wrote copy for marketing channels, carried out language quality checks, coordinated content ideas and editorial quality control.
Game Translator at Good Beans GmbH
August 1, 2011 - November 30, 2013Translated game content, websites, newsletters, and daily blog; localized content for the Finnish market; identified textual errors and functional issues; translated mobile apps during a business model change.
Merchandising Intern Levi’s Red Tab at Levi Strauss Europe
December 1, 2011 - May 31, 2012Assisted teams for men's and women's tops and bottoms, learned KPIs, price architectures and product life cycles. Set up Excel line plans, bestseller/worstseller reports, window key outfits, and weekly financial reports. Prepared seasonal selling brochures for store staff.
Content Marketing Manager Finland – SEO at Zalando
August 1, 2013 - August 31, 2014Produced search engine targeted content, aligned campaigns with campaign management, CRM, category management, and PR. Generated article ideas, wrote and proofread texts, communicated with agencies, managed blogger relationships, cooperated with graphics, and substituted as copywriter during absence.
Offline Marketing Manager Finland at Zalando
March 1, 2013 - August 31, 2013Managed partner acquisition, negotiation, and relationship management. Planned flyer campaigns and print media ads, created copy collaboratively, evaluated campaign KPIs, coordinated tasks between graphics, product editors, and printers, and managed warehouse distribution.
Education
Bachelor of Science at Niederrhein University of Applied Sciences in Mönchengladbach, Germany
January 1, 2007 - December 31, 2014Vocational Education at Finnish Business College in Helsinki, Finland
January 1, 2006 - December 31, 2007European International Business Education at Finnish Business College in Helsinki, Finland; ROC Eindhoven in Eindhoven, The Netherlands; Rudolf Rempel Berufscollege in Bielefeld, Germany
January 1, 2005 - December 31, 2006Bachelor of Science at Niederrhein University of Applied Sciences in Mönchengladbach, Germany
January 1, 2007 - December 31, 2014Vocational Education at Finnish Business College in Helsinki, Finland
January 1, 2006 - December 31, 2007European International Business Education at Finnish Business College in Helsinki, Finland; ROC Eindhoven in Eindhoven, The Netherlands; Rudolf Rempel Berufscollege in Bielefeld, Germany
January 1, 2005 - December 31, 2006Bachelor of Science at Niederrhein University of Applied Sciences
January 1, 2007 - December 31, 2014Vocational Education at Finnish Business College
January 1, 2006 - December 31, 2007European International Business Education at Finnish Business College / ROC Eindhoven / Rudolf Rempel Berufscollege
January 1, 2005 - December 31, 2006Qualifications
Fashion tailoring course
January 1, 2016 - December 31, 2016Photoshop & InDesign Basics
December 1, 2015 - February 28, 2016Fashion tailoring course
January 1, 2016 - June 30, 2016Photoshop & InDesign Basics
December 1, 2015 - February 29, 2016Fashion tailoring course
January 1, 2016 - December 31, 2016Photoshop & InDesign Basics
December 1, 2015 - February 29, 2016Industry Experience
Retail, Consumer Goods, Gaming, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Augsburg today.