I’m Sanskriti Agarwal, a creative marketing professional with experience across content, social, and digital brand building. I translate ideas into clear, engaging communication across platforms, and I’m comfortable balancing strategy with hands-on execution while collaborating across teams to deliver consistent brand experiences. I’ve led brand content strategy and information architecture for web and owned platforms, published 100+ long-form and short-form content assets, and driven measurable growth in organic visibility, engagement, and follower growth through data-informed storytelling and platform-native creative. I’ve also steered multi-channel campaigns, GTM initiatives, and brand system redesigns, including high-impact activations and education-focused content in healthcare and AI domains.

Sanskriti Agarwal

I’m Sanskriti Agarwal, a creative marketing professional with experience across content, social, and digital brand building. I translate ideas into clear, engaging communication across platforms, and I’m comfortable balancing strategy with hands-on execution while collaborating across teams to deliver consistent brand experiences. I’ve led brand content strategy and information architecture for web and owned platforms, published 100+ long-form and short-form content assets, and driven measurable growth in organic visibility, engagement, and follower growth through data-informed storytelling and platform-native creative. I’ve also steered multi-channel campaigns, GTM initiatives, and brand system redesigns, including high-impact activations and education-focused content in healthcare and AI domains.

Available to hire

I’m Sanskriti Agarwal, a creative marketing professional with experience across content, social, and digital brand building. I translate ideas into clear, engaging communication across platforms, and I’m comfortable balancing strategy with hands-on execution while collaborating across teams to deliver consistent brand experiences.

I’ve led brand content strategy and information architecture for web and owned platforms, published 100+ long-form and short-form content assets, and driven measurable growth in organic visibility, engagement, and follower growth through data-informed storytelling and platform-native creative. I’ve also steered multi-channel campaigns, GTM initiatives, and brand system redesigns, including high-impact activations and education-focused content in healthcare and AI domains.

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Work Experience

Associate at Logy.AI
September 1, 2022 - June 30, 2023
Redefined Logy.AI’s brand system, sharpening the healthcare-first voice and standardising visual identity, logo usage, and social governance. Scaled digital and social presence with structured content formats, enabling 3× growth in digital traction and 220% higher LinkedIn engagement within six months. Led brand storytelling for AI health solutions, translating complex medical narratives into trusted, regionally sensitive content, contributing to a 30% uptick in user adoption. Orchestrated high-impact activations, including the MyToothDoc campaign with Colgate and the Nigeria Dental Association, reaching 500K+ WhatsApp users across five regional languages.
Marketing Intern at Vollgas Eduventures Pvt Ltd | Kiddenz
February 1, 2023 - December 31, 2023
Supported Kiddenz content and growth initiatives; increased organic traffic by 40% through audience-led writing and editorial planning. Wrote and refreshed 30+ articles aligned with search intent, improving visibility by ~25%. Assisted in content and social campaigns for brand launches, collaborating with product and education teams.
Marketing and Communications Trainee at Adwing Agency (Live Project)
September 1, 2019 - January 31, 2022
Assisted in shaping brand messaging, layouts, and pitches across 20+ client projects (Airtel, Vodafone, Ambuja Cement, Atomberg, Kingfisher). Contributed to outdoor media planning and DOOH campaigns; executed interactive creatives; coordinated with vendors to ensure timely campaign rollouts. Supported partnerships with Times OOH and Bright Outdoor.

Education

MBA at Indian Institute of Management (IIM) Raipur
January 1, 2022 - January 1, 2024
B.Sc. at Isabella Thoburn College, University of Lucknow
January 1, 2019 - January 1, 2022
ISC (XII) at City Montessori School, Lucknow
January 1, 2016 - December 31, 2017
ICSE (X) at City Montessori School, Lucknow
January 1, 2014 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet