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UX/UI Designer with an MSc from Loughborough University and hands-on experience across mobile apps, community platforms, and brand experience. Design decisions are grounded in research, testing, and accessibility—using WCA G standards and analytics rather than assumptions. Comfortable with AI-assisted workflows and presenting design rationales to stakeholders at any level, with experience delivering end-to-end UX from co-design workshops to shipped prototypes and design-system improvements.…UX/UI Designer with an MSc from Loughborough University and hands-on experience across mobile apps, community platforms, and brand experience. Design decisions are grounded in research, testing, and accessibility—using WCA G standards and analytics rather than assumptions. Comfortable with AI-assisted workflows and presenting design rationales to stakeholders at any level, with experience delivering end-to-end UX from co-design workshops to shipped prototypes and design-system improvements.

Sanskruti Pawase

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UX/UI Designer with an MSc from Loughborough University and hands-on experience across mobile apps, community platforms, and brand experience. Design decisions are grounded in research, testing, and accessibility—using WCA G standards and analytics rather than assumptions. Comfortable with AI-assisted workflows and presenting design rationales to stakeholders at any level, with experience delivering end-to-end UX from co-design workshops to shipped prototypes and design-system improvements.…UX/UI Designer with an MSc from Loughborough University and hands-on experience across mobile apps, community platforms, and brand experience. Design decisions are grounded in research, testing, and accessibility—using WCA G standards and analytics rather than assumptions. Comfortable with AI-assisted workflows and presenting design rationales to stakeholders at any level, with experience delivering end-to-end UX from co-design workshops to shipped prototypes and design-system improvements.

Available to hire

UX/UI Designer with an MSc from Loughborough University and hands-on experience across mobile apps, community platforms, and brand experience. Design decisions are grounded in research, testing, and accessibility—using WCA G standards and analytics rather than assumptions.

Comfortable with AI-assisted workflows and presenting design rationales to stakeholders at any level, with experience delivering end-to-end UX from co-design workshops to shipped prototypes and design-system improvements.

Skills

Figma

Web Design

Jira

Experience Level

Figma

Expert

Web Design

Intermediate

Jira

Intermediate

Work Experience

UX Designer — Self-Initia ted Project at Popeyes Louisiana Kitchen UK

September 1, 2025 - Present

Conducted independent ethnographic research across 12 in-store observations and synthesized findings into 3 user personas, a set of How Might We problem statements, and 6 missed opportunity areas across emotional connection, loyalty, and digital engagement. Developed a dual-phase strategy (Store First + Digital Next), prioritising low-cost in-store improvements before digital investment to maximise impact. Designed a gamified loyalty system (points, spin wheel, and Fun Zone) including community art gallery elements and Spotify integration to drive retention and brand advocacy. Delivered a 5-screen high-fidelity Figma redesign covering homepage, ordering, rewards, Fun Zone, and notifications with playful push notification copy.

UX / UI Designer — Internship at Sky Sports

April 1, 2024 - May 1, 2024

Led end-to-end UX for a digital fan community platform, achieving 90.7% user satisfaction through two rounds of usability testing with 12 participants. Co-facilitated a co-design workshop with stakeholders, translating participant insights into actionable design directions. Built and maintained a Figma component library to ensure visual consistency and streamline developer handoff. Used Google Analytics to inform information architecture decisions and conducted accessibility audits aligned to WCA G (contrast, hierarchy, screen-reader compatibility). Designed and ran a gamified ethnographic study (BinGoal!) to evaluate watch-party gamification effects.

UX / UI Designer — Internship at GenGame Ltd

November 1, 2023 - January 1, 2024

Increased task completion rate by 40% through iterative usability testing with 5 participants on Breezle, a behaviour-change energy app. Designed 8 features across 2 personas spanning gamification, AI-driven recommendations, and real-time IoT integration. Created and maintained a shared Figma component library to ensure design consistency and support developer handoff.

UI/UX Designer — Internship at Sarvmatre International Pvt. Ltd.

May 1, 2023 - July 1, 2023

Improved task efficiency by 40% by redesigning user flows and running structured research and testing for the Prodley e-commerce app. Managed 5 interns and delivered 30% of the app’s UI on time by coordinating across design, development, and marketing teams. Prepared annotated design documentation and Figma specifications to enable smooth developer handoff.