Hi, I'm Santeri, a social media specialist and content creator from Finland with over six years of professional experience creating short-form content, managing social media channels, and building online communities. Throughout my career, I have produced more than 1,000 videos and generated over 25 million organic views across TikTok, Instagram, and other social platforms. My experience covers the entire content creation process: from strategy, ideation, and scriptwriting to filming, editing, publishing, and performance analysis. Most recently, I worked as Marketing Manager at Arctic Virtual Trade, where I led social media strategy, influencer campaigns, paid advertising initiatives, and an international content team. One of my key projects was launching and growing new social media channels from scratch, helping them reach over 2 million monthly views within five months. Before that, I managed content creation for HAVU Gaming, one of Finland's leading esports organizations, where I grew their TikTok channel from 1,500 to 21,000 followers and generated over 5 million views through short-form content. Alongside brand channels, I have also built and managed my own TikTok presence, giving me firsthand understanding of what captures attention and drives engagement on modern social platforms. At the moment I am also freelancing for HAVU Gaming creating short- and long-form content for their social media channels. What makes me stand out is my ability to combine creativity with strategy. I don't simply follow trends, I focus on understanding why content works, what motivates audiences to engage, and how to build content systems that consistently generate results. I am highly comfortable working independently, adapting quickly to new industries and audiences, and creating authentic content that feels native to each platform. While my professional background is primarily in gaming and digital communities, I have always enjoyed streetwear, sneaker culture, and social media trends. I believe my experience building highly engaged online communities and creating content for younger audiences translates naturally into the sneaker space. I'm excited by opportunities where I can help brands establish a strong presence, develop a unique voice, and grow organically through creative, platform-first content.

Santeri Voutilainen

Hi, I'm Santeri, a social media specialist and content creator from Finland with over six years of professional experience creating short-form content, managing social media channels, and building online communities. Throughout my career, I have produced more than 1,000 videos and generated over 25 million organic views across TikTok, Instagram, and other social platforms. My experience covers the entire content creation process: from strategy, ideation, and scriptwriting to filming, editing, publishing, and performance analysis. Most recently, I worked as Marketing Manager at Arctic Virtual Trade, where I led social media strategy, influencer campaigns, paid advertising initiatives, and an international content team. One of my key projects was launching and growing new social media channels from scratch, helping them reach over 2 million monthly views within five months. Before that, I managed content creation for HAVU Gaming, one of Finland's leading esports organizations, where I grew their TikTok channel from 1,500 to 21,000 followers and generated over 5 million views through short-form content. Alongside brand channels, I have also built and managed my own TikTok presence, giving me firsthand understanding of what captures attention and drives engagement on modern social platforms. At the moment I am also freelancing for HAVU Gaming creating short- and long-form content for their social media channels. What makes me stand out is my ability to combine creativity with strategy. I don't simply follow trends, I focus on understanding why content works, what motivates audiences to engage, and how to build content systems that consistently generate results. I am highly comfortable working independently, adapting quickly to new industries and audiences, and creating authentic content that feels native to each platform. While my professional background is primarily in gaming and digital communities, I have always enjoyed streetwear, sneaker culture, and social media trends. I believe my experience building highly engaged online communities and creating content for younger audiences translates naturally into the sneaker space. I'm excited by opportunities where I can help brands establish a strong presence, develop a unique voice, and grow organically through creative, platform-first content.

Available to hire

Hi, I’m Santeri, a social media specialist and content creator from Finland with over six years of professional experience creating short-form content, managing social media channels, and building online communities.

Throughout my career, I have produced more than 1,000 videos and generated over 25 million organic views across TikTok, Instagram, and other social platforms. My experience covers the entire content creation process: from strategy, ideation, and scriptwriting to filming, editing, publishing, and performance analysis.

Most recently, I worked as Marketing Manager at Arctic Virtual Trade, where I led social media strategy, influencer campaigns, paid advertising initiatives, and an international content team. One of my key projects was launching and growing new social media channels from scratch, helping them reach over 2 million monthly views within five months.

Before that, I managed content creation for HAVU Gaming, one of Finland’s leading esports organizations, where I grew their TikTok channel from 1,500 to 21,000 followers and generated over 5 million views through short-form content. Alongside brand channels, I have also built and managed my own TikTok presence, giving me firsthand understanding of what captures attention and drives engagement on modern social platforms.

At the moment I am also freelancing for HAVU Gaming creating short- and long-form content for their social media channels.

What makes me stand out is my ability to combine creativity with strategy. I don’t simply follow trends, I focus on understanding why content works, what motivates audiences to engage, and how to build content systems that consistently generate results. I am highly comfortable working independently, adapting quickly to new industries and audiences, and creating authentic content that feels native to each platform.

While my professional background is primarily in gaming and digital communities, I have always enjoyed streetwear, sneaker culture, and social media trends. I believe my experience building highly engaged online communities and creating content for younger audiences translates naturally into the sneaker space.

I’m excited by opportunities where I can help brands establish a strong presence, develop a unique voice, and grow organically through creative, platform-first content.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Finnish
Fluent
English
Advanced

Work Experience

Content Creator at Self-employed / Freelancer
January 1, 2019 - January 1, 2026
Created content for CSKeisarian and HAVU; built brand; led ideation, filming, editing, and analytics; grew TikTok presence (KAALILANTTU) and expanded to international collaborations; produced short-form and long-form videos for HAVU and Tampere Saints; end-to-end content production and growth.
Content Manager at Shelter Gameroom Oy
January 1, 2019 - June 30, 2019
Internship at Shelter's PC-café; independently organized six events; responsibilities included marketing, event production, content creation, and securing partnerships.
Content Manager at HAVU Gaming Oy
January 1, 2022 - Present
Built an international social media presence; produced content for HAVU; on-boarded international teams; daily publishing; contributed to brand growth with multi-channel content and partnerships; grew TikTok views into millions in a short period.
Marketing Manager at Arctic Virtual Trade Oy
January 1, 2023 - December 31, 2024
Scaled their TikTok channel from 1,500 to 21,000 followers with 5M+ views in 9 months; directed and filmed BTS YouTube videos; led content strategy, influencer partnerships, and channel growth; on-boarded international partners and coordinated campaigns.

Education

Bachelor of Business Administration at JAMK University of Applied Sciences
January 11, 2030 - June 5, 2026

Qualifications

Vocational Qualification in Business Administration
January 11, 2030 - June 5, 2026
National Qualification in Business Administration
January 11, 2030 - June 5, 2026

Industry Experience

Gaming, Media & Entertainment