Hi, I’m Santeri, a social media specialist and content creator from Finland with over six years of professional experience creating short-form content, managing social media channels, and building online communities.
Throughout my career, I have produced more than 1,000 videos and generated over 25 million organic views across TikTok, Instagram, and other social platforms. My experience covers the entire content creation process: from strategy, ideation, and scriptwriting to filming, editing, publishing, and performance analysis.
Most recently, I worked as Marketing Manager at Arctic Virtual Trade, where I led social media strategy, influencer campaigns, paid advertising initiatives, and an international content team. One of my key projects was launching and growing new social media channels from scratch, helping them reach over 2 million monthly views within five months.
Before that, I managed content creation for HAVU Gaming, one of Finland’s leading esports organizations, where I grew their TikTok channel from 1,500 to 21,000 followers and generated over 5 million views through short-form content. Alongside brand channels, I have also built and managed my own TikTok presence, giving me firsthand understanding of what captures attention and drives engagement on modern social platforms.
At the moment I am also freelancing for HAVU Gaming creating short- and long-form content for their social media channels.
What makes me stand out is my ability to combine creativity with strategy. I don’t simply follow trends, I focus on understanding why content works, what motivates audiences to engage, and how to build content systems that consistently generate results. I am highly comfortable working independently, adapting quickly to new industries and audiences, and creating authentic content that feels native to each platform.
While my professional background is primarily in gaming and digital communities, I have always enjoyed streetwear, sneaker culture, and social media trends. I believe my experience building highly engaged online communities and creating content for younger audiences translates naturally into the sneaker space.
I’m excited by opportunities where I can help brands establish a strong presence, develop a unique voice, and grow organically through creative, platform-first content.
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