I’m Santiago Vanin, an Art Director & UX Designer with 8+ years of experience in marketing and advertising agencies, including Art Director roles leading brand systems and multi-channel campaigns from concept to execution. I’m currently focused on UX and digital product design, blending strategic thinking, strong visual craft, and user-centered methodologies to deliver clear, intuitive, and trustworthy experiences. I’ve worked internationally across Europe and Oceania, bringing precision, adaptability, and a collaborative, cross-cultural mindset. I excel in shaping brand identity and digital product experiences through a balance of creative excellence and rigorous user research. My approach combines concept development, design systems, and hands-on execution to deliver cohesive solutions across brand and product touchpoints.

Santiago Vanin

I’m Santiago Vanin, an Art Director & UX Designer with 8+ years of experience in marketing and advertising agencies, including Art Director roles leading brand systems and multi-channel campaigns from concept to execution. I’m currently focused on UX and digital product design, blending strategic thinking, strong visual craft, and user-centered methodologies to deliver clear, intuitive, and trustworthy experiences. I’ve worked internationally across Europe and Oceania, bringing precision, adaptability, and a collaborative, cross-cultural mindset. I excel in shaping brand identity and digital product experiences through a balance of creative excellence and rigorous user research. My approach combines concept development, design systems, and hands-on execution to deliver cohesive solutions across brand and product touchpoints.

Available to hire

I’m Santiago Vanin, an Art Director & UX Designer with 8+ years of experience in marketing and advertising agencies, including Art Director roles leading brand systems and multi-channel campaigns from concept to execution. I’m currently focused on UX and digital product design, blending strategic thinking, strong visual craft, and user-centered methodologies to deliver clear, intuitive, and trustworthy experiences. I’ve worked internationally across Europe and Oceania, bringing precision, adaptability, and a collaborative, cross-cultural mindset.

I excel in shaping brand identity and digital product experiences through a balance of creative excellence and rigorous user research. My approach combines concept development, design systems, and hands-on execution to deliver cohesive solutions across brand and product touchpoints.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Chef at Various High-End Restaurants
January 1, 2018 - Present
Managed and contributed to creative, detail-oriented kitchen environments across multiple international locations. Refined precision, teamwork, and aesthetics, developing a strong visual sense and discipline transferable to design. Collaborated with diverse teams to deliver high-quality, guest-focused experiences, and built a foundation for user-centered problem solving applicable to product design.
Freelance Designer at Buenos Aires, Argentina
January 1, 2015 - December 1, 2017
Developed brand identity, packaging, and web (WordPress) projects for small businesses and startups, translating client needs into cohesive visual systems and functional digital experiences.
Senior GD / Art Director at STADIUM TV Agency
January 1, 2014 - December 1, 2015
Led concept development for TV campaigns, from idea to execution. Produced visual assets, supervised design consistency, and coordinated with production teams to meet deadlines and brand standards.
Senior GD / Art Director at COREA Advertising Agency
January 1, 2013 - December 1, 2014
Created corporate identities, packaging, and ad campaigns. Coordinated with creative teams to define campaign visuals and deliverables, ensuring coherent brand storytelling across channels.
Senior GD / Art Director at SUPERMARKET Advertising Agency
January 1, 2012 - December 1, 2013
Designed brand identity systems and packaging for client products, delivering visually compelling assets and maintaining brand integrity across campaigns.
Chef at High-End Restaurants
January 1, 2018 - December 31, 2025
Worked in high-performance, detail-driven environments, strengthening precision, teamwork, and service-oriented thinking transferable to design.
Senior Graphic Designer / Art Director at STADIUM TV Agency
January 1, 2014 - December 31, 2015
Led creative concept development for TV campaigns from strategy to final production. Directed visual assets and ensured consistency across multi-channel executions. Coordinated with production teams to deliver high-quality, on-time campaigns.
Senior Graphic Designer / Art Director at COREA Advertising Agency
January 1, 2013 - December 31, 2014
Developed corporate identities, packaging systems, and integrated advertising campaigns. Collaborated with cross-functional teams to translate strategy into cohesive visual solutions.
Senior Graphic Designer / Art Director at SUPERMARKET Advertising Agency
January 1, 2012 - December 31, 2013
Designed brand identity systems and packaging for consumer products. Contributed to campaign development across print and retail environments.

Education

Bachelor’s Degree in Graphic Design at University of Buenos Aires
January 11, 2030 - December 1, 2013
UX Design Online Program at Online Program
January 11, 2030 - December 7, 2025
Bachelor’s Degree in Graphic Design at University of Buenos Aires
January 11, 2030 - December 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet, Retail, Other