I am Santiago Andaluz, a GTM strategist and growth partner focused on SaaS, Web3, and digital business models. I design scalable acquisition, conversion, retention systems, revenue architecture, and partnerships. I work directly with founders, venture funds, and operational teams across the U.S. and Europe. In my last partnership I generated $2.8M+ in total sales revenue, recruited and trained a 4-person sales team, and supported leadership on campaigns reaching 11.6B+ organic views. I am passionate about turning insights into repeatable growth engines, building strategic partnerships, and aligning product, marketing, and sales to drive sustainable revenue. I enjoy collaborating with diverse teams to design go-to-market systems that scale.

Santiago Andaluz

I am Santiago Andaluz, a GTM strategist and growth partner focused on SaaS, Web3, and digital business models. I design scalable acquisition, conversion, retention systems, revenue architecture, and partnerships. I work directly with founders, venture funds, and operational teams across the U.S. and Europe. In my last partnership I generated $2.8M+ in total sales revenue, recruited and trained a 4-person sales team, and supported leadership on campaigns reaching 11.6B+ organic views. I am passionate about turning insights into repeatable growth engines, building strategic partnerships, and aligning product, marketing, and sales to drive sustainable revenue. I enjoy collaborating with diverse teams to design go-to-market systems that scale.

Available to hire

I am Santiago Andaluz, a GTM strategist and growth partner focused on SaaS, Web3, and digital business models. I design scalable acquisition, conversion, retention systems, revenue architecture, and partnerships. I work directly with founders, venture funds, and operational teams across the U.S. and Europe. In my last partnership I generated $2.8M+ in total sales revenue, recruited and trained a 4-person sales team, and supported leadership on campaigns reaching 11.6B+ organic views.

I am passionate about turning insights into repeatable growth engines, building strategic partnerships, and aligning product, marketing, and sales to drive sustainable revenue. I enjoy collaborating with diverse teams to design go-to-market systems that scale.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced

Work Experience

Sales Manager & Marketing Lead at The Hoovement
October 1, 2025 - October 1, 2025
Led distributed sales reps across outbound and direct channels; built sales systems improving lead conversion, account retention, and revenue.
Strategic Partnerships & Marketing Lead at SMA Media Group
January 1, 2023 - January 1, 2023
Drove audience growth to 1M+, built high-value partnerships, developed revenue-generating models, and supported multi-channel campaigns that opened and converted new business opportunities.
Executive Assistant at Regium Capital LTD
December 1, 2019 - December 1, 2019
Supported the firm’s owner and trading team operationally. Managed confidential communication and documentation. Conducted market research and prepared performance reports.

Education

Bachelor of Business Administration - BBA at West Texas A&M University College of Business
August 1, 2018 - May 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Financial Services, Professional Services, Gaming