I’m a Senior SEO Specialist with 4+ years of hands-on experience in technical SEO, on-page optimization, and driving organic growth for service-based and eCommerce websites. In my current role at BFMS Labs, I handle complete SEO strategies including audits, Core Web Vitals fixes, and AI-focused AEO/GEO implementation, working with international clients in a remote setup and delivering consistent traffic and lead improvements. I’m comfortable with tools like GA4, Search Console, Ahrefs, and SEMrush, and I enjoy solving real SEO challenges that impact business growth. While I’m based in India, I’m flexible with remote work and different time zones, and I’m genuinely interested in contributing to your team with practical, result-driven SEO work.

Sapna

I’m a Senior SEO Specialist with 4+ years of hands-on experience in technical SEO, on-page optimization, and driving organic growth for service-based and eCommerce websites. In my current role at BFMS Labs, I handle complete SEO strategies including audits, Core Web Vitals fixes, and AI-focused AEO/GEO implementation, working with international clients in a remote setup and delivering consistent traffic and lead improvements. I’m comfortable with tools like GA4, Search Console, Ahrefs, and SEMrush, and I enjoy solving real SEO challenges that impact business growth. While I’m based in India, I’m flexible with remote work and different time zones, and I’m genuinely interested in contributing to your team with practical, result-driven SEO work.

Available to hire

I’m a Senior SEO Specialist with 4+ years of hands-on experience in technical SEO, on-page optimization, and driving organic growth for service-based and eCommerce websites. In my current role at BFMS Labs, I handle complete SEO strategies including audits, Core Web Vitals fixes, and AI-focused AEO/GEO implementation, working with international clients in a remote setup and delivering consistent traffic and lead improvements. I’m comfortable with tools like GA4, Search Console, Ahrefs, and SEMrush, and I enjoy solving real SEO challenges that impact business growth. While I’m based in India, I’m flexible with remote work and different time zones, and I’m genuinely interested in contributing to your team with practical, result-driven SEO work.

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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Sr. SEO Executive at BFMS Labs Pvt. Ltd.
February 1, 2024 - Present
Leading end-to-end SEO strategies including technical audits, on-page optimization, and off-page growth; identifying and fixing indexing, performance, and Core Web Vitals issues; managing SEO KPIs, performance dashboards, and client reports; leading and mentoring a team of 4–5 SEO professionals; direct client communication and strategy discussions via Upwork; implementing AEO and GEO strategies to optimize content for AI search engines, featured snippets, and generative AI responses; managed US-based clients and remote SEO campaigns successfully; improved qualified organic leads and local SEO visibility through strategic optimization.
Sr. SEO Executive at Colossus Ventures India Pvt. Ltd.
July 1, 2023 - January 1, 2024
Improved organic performance through continuous analysis and optimization; optimized website speed, mobile usability, and Core Web Vitals; executed content optimization and keyword gap analysis; performed competitor analysis to identify growth opportunities; contributed to measurable traffic growth and ranking improvements across projects.
SEO Executive at RV Technologies Pvt Ltd
December 1, 2021 - June 1, 2023
Managed technical, on-page, and off-page SEO for multiple client websites; improved site structure, internal linking, and crawlability; worked closely with developers for SEO-friendly implementations; increased search visibility through technical fixes and optimized site architecture.
SEO Executive at Click Media Soft Solution Pvt Ltd
October 1, 2020 - November 1, 2021
Performed keyword research and competitor analysis to identify ranking opportunities and improve website visibility; optimized on-page SEO elements such as meta titles, descriptions, headings, and website content for better search engine rankings; assisted in off-page SEO activities including backlink building, directory submissions, and monitoring website performance using Google Analytics and Search Console; helped improve rankings from Page 3 to Page 1 for multiple competitive keywords.

Education

Master of Computer Applications (MCA) at IK Gujral Punjab Technical University
January 1, 2018 - January 1, 2020
Bachelor of Computer Applications (BCA) at Kurukshetra University
January 1, 2015 - January 1, 2018

Qualifications

Google Analytics Certification
January 11, 2030 - May 3, 2026
Google Search Console Skilled
January 11, 2030 - May 3, 2026

Industry Experience

Software & Internet, Professional Services, Retail

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