Sarah Al-Badri

Oversee SEO strategy and content operations across 57 concurrent client accounts spanning finance, healthcare, real estate, and technology; coordinate content briefs, publish directly to client CMS, and maintain brand and quality standards at scale. Build and maintain standardized GA4, Google Search Console, Ahrefs, and SEMrush reporting frameworks; translate performance data into prioritized recommendations for client stakeholders. Redesign internal production workflows using Notion and AI tooling to reduce writing hours and operational costs. Manage on-page optimization, metadata, internal linking, and structured formatting at publish time, and develop quality content briefs informed by keyword research and SERP intent. Serve as primary contact for 57 client accounts with rapid responsiveness and strong client satisfaction.

Built and operate a fully independent digital publication covering culture, royals, beauty, and wellness. Managed every layer from site architecture and technical setup to editorial production, SEO strategy, and audience growth. Achieved 21,774 monthly pageviews with +196% MoM growth in its first two years, all organic. Executed full-cycle technical SEO: crawl audits, structured data, Core Web Vitals monitoring, and index management; published on Squarespace with HTML/CSS customizations; tracked performance using GA4, GSC, and Ahrefs; led editorial workflow across 9 content verticals.

Managed senior-level client relationships for enterprise accounts across regulated industries, translating complex SEO and analytics data into clear, actionable guidance for non-technical stakeholders. Conducted ongoing market and competitive analysis to surface content gap opportunities and support brand positioning. Coordinated across content, digital marketing, and client communications functions to ensure consistency, quality, and on-time delivery. Supported CMS publishing and on-page optimization across client sites, maintaining technical SEO standards and content accuracy.