I’m Sara Edlington, a B2B technology journalist, marketing content writer, and learning content writer focused on enterprise technology and cybersecurity. I interview technical experts and customers, verify figures and sources behind the claims, and translate complex technical material into clear, executive-friendly narratives for busy decision-makers. Across B2B tech and cybersecurity, I create long-form case studies, research report content, scripts, brochures, and manuals, as well as course and eLearning materials (including content designed for Articulate). My work draws on experience with UK, European, and US audiences, with publication credits including The Times, The Independent, and outlets such as BBC TV and radio (including Newsnight).

Sara Edlington

I’m Sara Edlington, a B2B technology journalist, marketing content writer, and learning content writer focused on enterprise technology and cybersecurity. I interview technical experts and customers, verify figures and sources behind the claims, and translate complex technical material into clear, executive-friendly narratives for busy decision-makers. Across B2B tech and cybersecurity, I create long-form case studies, research report content, scripts, brochures, and manuals, as well as course and eLearning materials (including content designed for Articulate). My work draws on experience with UK, European, and US audiences, with publication credits including The Times, The Independent, and outlets such as BBC TV and radio (including Newsnight).

Available to hire

I’m Sara Edlington, a B2B technology journalist, marketing content writer, and learning content writer focused on enterprise technology and cybersecurity.

I interview technical experts and customers, verify figures and sources behind the claims, and translate complex technical material into clear, executive-friendly narratives for busy decision-makers.

Across B2B tech and cybersecurity, I create long-form case studies, research report content, scripts, brochures, and manuals, as well as course and eLearning materials (including content designed for Articulate). My work draws on experience with UK, European, and US audiences, with publication credits including The Times, The Independent, and outlets such as BBC TV and radio (including Newsnight).

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Work Experience

B2B Technology Writer / Marketing Content Writer / Learning Content Writer at Freelance
July 31, 2015 - August 1, 2022
B2B technology and cybersecurity writer producing interview-led case studies, research report content, and executive-ready translations of complex technical topics. - Created marketing assets such as blogs, articles, scripts, brochures, and manuals, as well as learning content, including course design documents and materials built in/for Articulate. - Coordinated data and figure verification, source checking, and editorial rewriting/rewriting to ensure accuracy and clarity for enterprise audiences.
Freelance Business Technology Journalist at Freelance
August 1, 1989 - July 30, 2015
Over 20 years as a freelance business and consumer technology journalist. I've worked across multiple sectors, including cybersecurity, enterprise software, risk management, retail technology, hospitality technology, and manufacturing, helping executive-level audiences understand what new technologies could do for their companies and what that would mean in practice. Publications: The Times, The Independent, StrategicRISK Europe, The Caterer, Retail Systems, University Business, Marketing, Marketing Tools (US), Modern Paints and Coatings (European Writer), BBC Focus, Ziff-Davies newsletters, Cruise and Ferry Info, and Company, amongst others.

Education

Add your educational history here.

Qualifications

Certificate of Mastery - Instructional Design Analysis and Objectives
October 1, 2013 - November 4, 2013

Industry Experience

Software & Internet, Media & Entertainment, Education, Financial Services, Retail, Travel & Hospitality, Professional Services, Other