Turning ideas into visuals that make an impact ✨ From fashion & graphic design to retouching, post-production and AI — I bring creativity, precision and a sharp eye for detail to every project. 🎨📸 I’m Sara Liorati, a luxury and premium fashion product development professional with 18+ years of experience helping brands turn creative ideas into commercially successful menswear, womenswear, and accessories. I lead end-to-end product lifecycles—starting from sourcing and supplier coordination, moving through technical development and BOM/PDM processes, and reaching industrialization and production readiness—always keeping quality, timing, and data accuracy in focus. In addition to product development, I coordinate high-value digital content operations for e-commerce, including planning photo productions, managing sample availability, and ensuring assets are perfectly aligned with brand standards. I’ve worked across international environments and cross-functional teams, leveraging PDM and DAM systems to manage product information and digital assets efficiently.…

Sara Liorati

Turning ideas into visuals that make an impact ✨ From fashion & graphic design to retouching, post-production and AI — I bring creativity, precision and a sharp eye for detail to every project. 🎨📸 I’m Sara Liorati, a luxury and premium fashion product development professional with 18+ years of experience helping brands turn creative ideas into commercially successful menswear, womenswear, and accessories. I lead end-to-end product lifecycles—starting from sourcing and supplier coordination, moving through technical development and BOM/PDM processes, and reaching industrialization and production readiness—always keeping quality, timing, and data accuracy in focus. In addition to product development, I coordinate high-value digital content operations for e-commerce, including planning photo productions, managing sample availability, and ensuring assets are perfectly aligned with brand standards. I’ve worked across international environments and cross-functional teams, leveraging PDM and DAM systems to manage product information and digital assets efficiently.…

Available to hire

Turning ideas into visuals that make an impact ✨ From fashion & graphic design to retouching, post-production and AI — I bring creativity, precision and a sharp eye for detail to every project. 🎨📸

I’m Sara Liorati, a luxury and premium fashion product development professional with 18+ years of experience helping brands turn creative ideas into commercially successful menswear, womenswear, and accessories. I lead end-to-end product lifecycles—starting from sourcing and supplier coordination, moving through technical development and BOM/PDM processes, and reaching industrialization and production readiness—always keeping quality, timing, and data accuracy in focus.

In addition to product development, I coordinate high-value digital content operations for e-commerce, including planning photo productions, managing sample availability, and ensuring assets are perfectly aligned with brand standards. I’ve worked across international environments and cross-functional teams, leveraging PDM and DAM systems to manage product information and digital assets efficiently.

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Language

Italian
Fluent
English
Intermediate

Work Experience

Senior Product Development & Digital Content Manager at LM Europe SA
January 1, 2021 - Present
Responsabile dello sviluppo prodotto delle collezioni uomo e donna (La Martina), con gestione end-to-end dal briefing creativo all’industrializzazione. Coordino team trasversali con Design, Produzione, Merchandising e Supply Chain, occupandomi del sourcing materiali, delle specifiche tecniche e della produzione dei dati (BOM e informazioni prodotto) tramite PDM/gestionali dedicati. Dal 2024 coordino anche le Digital Content Operations e la produzione fotografica per l’e-commerce: pianificazione degli shooting, disponibilità dei campioni, preparazione capi e collaborazione con agenzie esterne. Gestisco gli asset digitali in THRON DAM assicurando coerenza, accuratezza e conformità agli standard del brand prima della pubblicazione online.
Senior Product Development Specialist at MC2 Saint Barth
January 1, 2018 - December 31, 2020
Managed technical product documentation for beachwear, apparel, and accessories collections. Maintained product master data for raw materials and finished goods, monitoring inventory levels and supporting material requirements and procurement activities. Provided technical support across product development, design, production, and sales teams.
Senior Sviluppo Prodotto Specialist at MC2 Saint Barth
January 1, 2018 - December 31, 2020
Gestione dello sviluppo prodotto dal concept alla produzione. Coordinamento fornitori, documentazione tecnica e tempistiche di collezione. Collaborazione con i team di Design, Produzione e Merchandising per garantire allineamento operativo e rispetto delle milestones.
Product Development Manager at Altea
January 1, 2016 - December 31, 2018
Coordinated development of menswear and womenswear collections with product development and design teams. Managed technical product documentation and led the development of the COPPER capsule collection showcased at Pitti Immagine. Planned material procurement and production requirements, and managed supplier relationships to resolve technical and production issues.
Sviluppo Prodotto Manager at Altea
January 1, 2016 - December 31, 2018
Responsabile dello sviluppo prodotto dal concept alla produzione. Gestione fornitori e relativa documentazione tecnica, con focus sul rispetto delle tempistiche di collezione. Collaborazione con Design, Produzione e Merchandising per coordinare requisiti e avanzamento.
Operations Buying & Product Development Specialist at Giorgio Armani
January 1, 2014 - December 31, 2015
Coordinated buying for Armani men's and women's textile accessories and neckwear collections. Planned material procurement, managed raw material orders, coordinated deliveries, and liaised with warehouse activities. Performed quality control of raw materials to ensure compliance with company standards. Managed inventory, replenishment, and procurement processes using the AS400 ERP system (MRP, purchase orders, and inventory).
Operations Buying & Sviluppo Prodotto Specialist at Giorgio Armani
January 1, 2014 - December 31, 2015
Supporto e gestione dello sviluppo prodotto dal concept alla produzione. Coordinamento fornitori, gestione documentazione tecnica e monitoraggio tempistiche di collezione, lavorando in team con Design, Produzione e Merchandising.
Product & Production Manager at White srl (Neil Barrett)
January 1, 2007 - December 31, 2014
Coordinated development of menswear and womenswear ready-to-wear and accessories collections. Managed sample development, fittings, and technical documentation. Coordinated production and supplier activities through to product delivery, including supervision of production documentation and export compliance.
Product & Production Manager at White (Neil Barrett)
January 1, 2007 - December 31, 2011
Gestione dello sviluppo prodotto dal concept alla produzione. Coordinamento fornitori, documentazione tecnica e pianificazione delle tempistiche di collezione. Collaborazione trasversale con Design, Produzione e Merchandising per assicurare continuità e qualità nel percorso di sviluppo.

Education

Laurea in Design at Politecnico di Milano
January 11, 2030 - July 14, 2026
Laurea in Design at Politecnico di Milano
January 11, 2030 - July 14, 2026
Bachelor's Degree in Design at Politecnico di Milano
January 11, 2030 - September 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Media & Entertainment, Consumer Goods, Professional Services, Other
    GRAPHIC DESIGN · RETOUCHING · AI CONTENT

    A selection of visual projects exploring my skills in graphic design, image retouching, post-production and AI-generated content.

    https://www.twine.net/signin

    My approach combines a strong visual sensitivity with technical precision, working across composition, layout, colour, image editing and visual storytelling to develop and refine compelling fashion imagery.

    From detailed photo retouching and creative post-production to the generation and integration of AI-powered visual content, I use different tools and techniques to enhance, transform and create images while maintaining a consistent and refined visual language.

    FROM PRODUCT TO DIGITAL CONTENT -

    https://www.twine.net/signin

    A complete workflow connecting research, product development and digital content creation.

    This portfolio presents my working method and the process I follow to transform a product concept into a complete and coherent digital experience.

    The journey begins with research, inspiration and product development, moving through materials, colours, details, technical development and sample preparation. From there, the process evolves into content planning and production: defining the visual direction, coordinating samples and teams, preparing and managing the photo shooting, and ensuring every product is captured consistently.

    The final stage focuses on digital execution and content management — from image selection and post-production to the organisation, optimisation and distribution of digital assets across e-commerce and other brand touchpoints.

    A structured, cross-functional approach where product, creativity and digital operations work together, ensuring consistency from the first idea to the final image.

    Oppure, se vuoi un’introduzione più sofisticata e da portfolio creativo, questa secondo me è ancora più