Sara Sekuloska

Design and develop websites and landing pages for client alumni networks, adapting layouts and visual experiences to different brands and business needs. Work on UI/UX from page structure and user experience to high-fidelity visual design. Create digital marketing assets for campaigns, announcements, events, and product communication; design social media content while maintaining visual consistency. Create and maintain brand assets and visual identities for initiatives and campaigns. Produce print and promotional materials (conference materials, brochures, presentations, and collateral), support event/conference design for TheALUMS Conference, and contribute to editorial/publication design including The Alumni Advantage magazine/book projects.

Designed and improved UX flows and user journeys across a B2B platform, including dashboards, directories, marketplaces, analytics, and search. Worked on marketplace/directory company, product, and service discovery. Designed and refined search and filtering experiences (filter states, selected categories, empty states, and clear-all behavior). Contributed to a design system with components, states, patterns, and reusable UI elements. Designed user flows for saved lists, authentication, OTP login, and account-related experiences, and supported email journeys and product communication. Created wireframes, prototypes, and high-fidelity UI in Figma and used product data/behavior to inform design decisions through collaboration with stakeholders and developers.

Created visual content for the company’s social media and digital communication. Designed graphics and visual assets based on provided marketing/editorial content and adapted content to different social media formats and platforms.