As Sales Effectiveness Analyst in the AdTech industry, having worked in a business consulting firm and in the digital marketing department at a Startup, I seek new challenges to deepen my project management expertise. I am committed to improving operational efficiency and supporting organizations through impactful, data-driven change initiatives. As a Digital Marketer, I developed strong skills in data analytics and campaign optimization by managing the company’s Google and Meta Ads accounts. I monitored key performance indicators using Google Analytics and Looker Studio, conducted competitor analyses, and supported pricing recommendations for new product launches, among other responsibilities. As a business analyst I worked in the PMO for implementing a Contact Center solution (using Salesforce) for three EMEA countries within a major company listed on the IBEX 35 in Spain, my first experience working within a structured project-management environment, which I greatly enjoyed. My role included analyzing each country’s operations to ensure the solution aligned with local processes, acting as a bridge between the IT team and operations to translate business needs into technical requirements, and developing detailed Excel and Salesforce dashboards and reports to monitor system performance and support data-driven decision-making. In my current role as Senior Sales Effectiveness Analyst at Ogury, a global B2B AdTech company, I lead end-to-end Salesforce process enhancements for 400+ users, ensuring scalable and efficient commercial operations. I collaborate closely with cross-functional teams to translate business needs into technical solutions and manage the full project lifecycle: from discovery and scoping to development, UAT, and training. I also manage and optimize the commercial sales tools stack, streamlining workflows, driving user adoption, and delivering reporting and insights that support data-driven decision-making across the organization. My consulting experience equipped me with strong analytical skills and the rigor to navigate complex, high-pressure environments, while my time in startups taught me the agility to pivot quickly when priorities change. Combined with my current role, this has enabled me to develop solid cross-functional stakeholder management skills, aligning teams from IT developers to senior leadership and translating complex requirements into clear, actionable roadmaps. I prioritize data-driven insights, proactive communication, and effective scope management to mitigate risks, streamline workflows, and ultimately deliver scalable solutions that improve operational efficiency.I am eager to bring this unique blend of analytical precision, technical fluency with CRM tools, and strategic PMO experience to your company and am confident that my dedication to operational excellence will allow me to deliver immediate value to your projects. Thank you for your consideration.…As Sales Effectiveness Analyst in the AdTech industry, having worked in a business consulting firm and in the digital marketing department at a Startup, I seek new challenges to deepen my project management expertise. I am committed to improving operational efficiency and supporting organizations through impactful, data-driven change initiatives. As a Digital Marketer, I developed strong skills in data analytics and campaign optimization by managing the company’s Google and Meta Ads accounts. I monitored key performance indicators using Google Analytics and Looker Studio, conducted competitor analyses, and supported pricing recommendations for new product launches, among other responsibilities. As a business analyst I worked in the PMO for implementing a Contact Center solution (using Salesforce) for three EMEA countries within a major company listed on the IBEX 35 in Spain, my first experience working within a structured project-management environment, which I greatly enjoyed. My role included analyzing each country’s operations to ensure the solution aligned with local processes, acting as a bridge between the IT team and operations to translate business needs into technical requirements, and developing detailed Excel and Salesforce dashboards and reports to monitor system performance and support data-driven decision-making. In my current role as Senior Sales Effectiveness Analyst at Ogury, a global B2B AdTech company, I lead end-to-end Salesforce process enhancements for 400+ users, ensuring scalable and efficient commercial operations. I collaborate closely with cross-functional teams to translate business needs into technical solutions and manage the full project lifecycle: from discovery and scoping to development, UAT, and training. I also manage and optimize the commercial sales tools stack, streamlining workflows, driving user adoption, and delivering reporting and insights that support data-driven decision-making across the organization. My consulting experience equipped me with strong analytical skills and the rigor to navigate complex, high-pressure environments, while my time in startups taught me the agility to pivot quickly when priorities change. Combined with my current role, this has enabled me to develop solid cross-functional stakeholder management skills, aligning teams from IT developers to senior leadership and translating complex requirements into clear, actionable roadmaps. I prioritize data-driven insights, proactive communication, and effective scope management to mitigate risks, streamline workflows, and ultimately deliver scalable solutions that improve operational efficiency.I am eager to bring this unique blend of analytical precision, technical fluency with CRM tools, and strategic PMO experience to your company and am confident that my dedication to operational excellence will allow me to deliver immediate value to your projects. Thank you for your consideration.WWWW…