Social media & digital content professional based in Miami/Florida with experience across beauty, lifestyle, creator partnerships, UGC campaigns, and campus brand activations. Skilled in content strategy, trend analysis, audience engagement, and short-form video creation for TikTok and Instagram.

Sara Valladares

Social media & digital content professional based in Miami/Florida with experience across beauty, lifestyle, creator partnerships, UGC campaigns, and campus brand activations. Skilled in content strategy, trend analysis, audience engagement, and short-form video creation for TikTok and Instagram.

Available to hire

Social media & digital content professional based in Miami/Florida with experience across beauty, lifestyle, creator partnerships, UGC campaigns, and campus brand activations. Skilled in content strategy, trend analysis, audience engagement, and short-form video creation for TikTok and Instagram.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Work Experience

Campus Ambassador Program - Social Media & Brand Marketing Team Member at VS PINK (FIU)
January 1, 2023 - December 1, 2023
Generated 81,000+ Instagram impressions through strategic social campaigns promoting VS PINK events and brand activations. Created TikTok and Instagram content to increase awareness, attendance, and engagement for FIU campus events and student initiatives. Contributed to a top-10 nationally ranked campus ambassador program among 150+ universities. Supported brand partnerships and sponsor collaborations to strengthen campus visibility and event participation. Developed visual content and styling concepts aligned with VS PINK brand storytelling and engagement goals, and executed campus marketing activations to increase brand awareness among FIU students.
Campus Ambassador Program - FIU at VS PINK
December 31, 2022 - December 30, 2023
Produced strategic social campaigns generating 81,000+ Instagram impressions to promote VS PINK events and brand activations. Created TikTok and Instagram content to increase awareness, drive event attendance, and boost student engagement. Contributed to brand partner and sponsor collaborations to strengthen FIU visibility and event participation. Developed visual content and styling concepts aligned with VS PINK storytelling and engagement goals, and executed campus marketing activations to grow brand awareness among FIU students.

Education

Bachelor of Science in Public Relations, Advertising, and Applied Communication (Minor: Social Media & E-Marketing Analytics) at Florida International University
January 11, 2030 - December 1, 2024
Bachelor of Science in Public Relations, Advertising, and Applied Communication (Minor: Social Media & E-Marketing Analytics) at Florida International University
January 11, 2030 - December 1, 2024

Qualifications

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Industry Experience

Media & Entertainment