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I’m Sara Badola, a content specialist and copywriter with 5+ years of experience creating clear, accurate, and audience-focused content across websites, blogs, email, campaigns, and educational resources. I translate complex information into engaging digital copy and help teams maintain consistent, useful messaging across channels. I bring strong SEO copywriting and content optimisation skills, along with comfort using analytics and audience insights to improve performance. I’ve supported multi-channel humanitarian, education, and recruitment initiatives, achieving measurable growth in impressions, engagement, and organic search sessions while adapting tone of voice for different audiences and goals.…I’m Sara Badola, a content specialist and copywriter with 5+ years of experience creating clear, accurate, and audience-focused content across websites, blogs, email, campaigns, and educational resources. I translate complex information into engaging digital copy and help teams maintain consistent, useful messaging across channels. I bring strong SEO copywriting and content optimisation skills, along with comfort using analytics and audience insights to improve performance. I’ve supported multi-channel humanitarian, education, and recruitment initiatives, achieving measurable growth in impressions, engagement, and organic search sessions while adapting tone of voice for different audiences and goals.

Sara Badola

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I’m Sara Badola, a content specialist and copywriter with 5+ years of experience creating clear, accurate, and audience-focused content across websites, blogs, email, campaigns, and educational resources. I translate complex information into engaging digital copy and help teams maintain consistent, useful messaging across channels. I bring strong SEO copywriting and content optimisation skills, along with comfort using analytics and audience insights to improve performance. I’ve supported multi-channel humanitarian, education, and recruitment initiatives, achieving measurable growth in impressions, engagement, and organic search sessions while adapting tone of voice for different audiences and goals.…I’m Sara Badola, a content specialist and copywriter with 5+ years of experience creating clear, accurate, and audience-focused content across websites, blogs, email, campaigns, and educational resources. I translate complex information into engaging digital copy and help teams maintain consistent, useful messaging across channels. I bring strong SEO copywriting and content optimisation skills, along with comfort using analytics and audience insights to improve performance. I’ve supported multi-channel humanitarian, education, and recruitment initiatives, achieving measurable growth in impressions, engagement, and organic search sessions while adapting tone of voice for different audiences and goals.

Available to hire

I’m Sara Badola, a content specialist and copywriter with 5+ years of experience creating clear, accurate, and audience-focused content across websites, blogs, email, campaigns, and educational resources. I translate complex information into engaging digital copy and help teams maintain consistent, useful messaging across channels.

I bring strong SEO copywriting and content optimisation skills, along with comfort using analytics and audience insights to improve performance. I’ve supported multi-channel humanitarian, education, and recruitment initiatives, achieving measurable growth in impressions, engagement, and organic search sessions while adapting tone of voice for different audiences and goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Content Writer / Content Creator at Khels a Aid International

September 1, 2025 - June 30, 2026

Created and maintained audience-focused content across websites, email, social media, campaign pages, newsletters, and printed materials for global humanitarian initiatives. Planned, wrote, and edited email communications, newsletters, and campaign content while adapting messaging for different audiences and objectives. Updated digital content using CMS platforms and reviewed materials for accuracy, clarity, consistency, and relevance. Contributed to SEO and website content activities that supported a 30% increase in organic search sessions (March 2026 vs January 2026). Wrote LinkedIn content that generated 19K+ impressions and 1.3K interactions in March 2026, representing a 176% increase in impressions and 247% increase in engagement vs January 2026. Translated sensitive humanitarian information into accessible, accurate digital content and supported multi-channel communications for events and campaigns using Canva and CMS tools.

Supervisor, Customer Experience Gather & Gather at Gather & Gather

October 1, 2024 - April 30, 2025

Led customer-facing service delivery in a busy hospitality environment, supporting students, staff, and visitors. Supported brand-led promotions and customer engagement activities through clear communication and team coordination. Managed competing priorities during peak service periods while maintaining a high standard of customer experience.

Content Writer at Disrupt Search Studios

June 1, 2024 - August 31, 2024

Produced SEO-led website copy, blogs, landing pages, and digital content for clients across different sectors. Improved client search rankings by 20% through structured copy, keyword-led content, and clearer page messaging. Increased social reach by 15% through content planning and audience-focused digital copy. Adapted tone of voice across multiple brands to meet campaign goals and audience needs. Reviewed and edited content for clarity, grammar, readability, and SEO performance.

Senior Content Strategist at Canam Consultants

August 1, 2021 - August 31, 2022

Created educational and audience-focused content for prospective international students across blogs, landing pages, websites, and digital campaigns. Translated detailed information about study destinations, applications, and visa processes into clear, useful, and accessible content for prospective students. Collaborated with counsellors, admissions teams, and marketing colleagues to ensure content was accurate, helpful, and audience-focused. Increased engagement by 25% and supported lead generation through integrated digital campaigns and clearer content journeys.

Marketing Executive, Brand & Digital at Chandigarh University

June 1, 2020 - August 31, 2021

Created copy for brochures, flyers, newspaper advertisements, banners, website content, and student recruitment campaign materials. Supported multi-channel student recruitment campaigns across web, digital, print, and social channels, creating clear content for different audiences. Increased brand reach by 20% through campaign content across digital, print, and social media. Used Google Analytics and campaign feedback to improve messaging, audience targeting, and content performance.

News Content Specialist at Vaco Binary Semantics

November 1, 2019 - April 30, 2020

Built additional experience in digital content production, editorial accuracy, high-volume publishing, news writing, and audience engagement.

Content Editor at ETV Bharat

March 1, 2018 - November 1, 2019

Worked as a content editor contributing to editorial accuracy and audience-focused news/content publishing.