I am a client-centric digital leader with expertise in luxury, retail and travel markets. I excel at omnichannel engagement, CRM, e-commerce, and content strategy, driving brand excellence and seamless customer experiences globally. I have led digital transformation, launched premium corporate websites with UX/UI and SEO, and built cross-functional teams across Nestlé International Travel Retail, Coty, Bank J. Safra Sarasin, P&G, and Sushi Shop. I thrive on turning consumer insights into measurable growth and compelling brand storytelling. I also lead social media strategy, managing platforms end-to-end — from content creation and audience analysis to KPI tracking and partnerships.

Sarah Blanc

I am a client-centric digital leader with expertise in luxury, retail and travel markets. I excel at omnichannel engagement, CRM, e-commerce, and content strategy, driving brand excellence and seamless customer experiences globally. I have led digital transformation, launched premium corporate websites with UX/UI and SEO, and built cross-functional teams across Nestlé International Travel Retail, Coty, Bank J. Safra Sarasin, P&G, and Sushi Shop. I thrive on turning consumer insights into measurable growth and compelling brand storytelling. I also lead social media strategy, managing platforms end-to-end — from content creation and audience analysis to KPI tracking and partnerships.

Available to hire

I am a client-centric digital leader with expertise in luxury, retail and travel markets. I excel at omnichannel engagement, CRM, e-commerce, and content strategy, driving brand excellence and seamless customer experiences globally.

I have led digital transformation, launched premium corporate websites with UX/UI and SEO, and built cross-functional teams across Nestlé International Travel Retail, Coty, Bank J. Safra Sarasin, P&G, and Sushi Shop. I thrive on turning consumer insights into measurable growth and compelling brand storytelling.

I also lead social media strategy, managing platforms end-to-end — from content creation and audience analysis to KPI tracking and partnerships.

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Language

English
Fluent
French
Fluent
Italian
Beginner

Work Experience

Digital Lead at Nestlé International Travel Retail
July 1, 2025 - July 1, 2025
Led digital transformation and e-commerce strategy for international travel retail; directed e-commerce and media buying, optimized merchandising, fulfillment, and analytics; launched corporate websites with UX/UI, SEO, and brand-aligned content; developed real-time merchandising tools and KPI dashboards; integrated consumer insights into sales practices to drive growth.
Marketing & Communications Project Manager at Bank J. Safra Sarasin
August 1, 2023 - August 1, 2023
Managed marketing communications projects, CRM initiatives, and digital campaigns; coordinated brand experiences and content strategy; delivered analytics and real-time KPIs to inform decision-making and personalization. Managed social media content for the Bank
Trade Marketing Manager, Travel Retail at Coty
August 1, 2019 - August 1, 2019
Oversaw travel retail trade marketing, merchandising initiatives, and activation campaigns; managed budgets and premium positioning; collaborated with cross-functional teams to execute brand storytelling across channels.
Dolce & Gabbana Retail Project Coordinator at Procter & Gamble
April 1, 2015 - April 1, 2015
Coordinated retail projects, launched campaigns, and served as liaison across brands; supported field teams with digital assets and insights to improve client engagement and conversion.
Marketing Intern at Sushi Shop New York
May 1, 2013 - May 1, 2013
Supported marketing activities, content creation, and digital campaigns; contributed to brand storytelling and customer engagement initiatives in a fast-paced market.

Education

Diploma, Hotel Management & Entrepreneurship at Hotel Management School, Geneva
January 1, 2010 - January 1, 2013
Maturité Gymnasiale at College Voltaire, Geneva
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Telecommunications