I am a client-centric digital leader with expertise in luxury, retail and travel markets. I excel at omnichannel engagement, CRM, e-commerce, and content strategy, driving brand excellence and seamless customer experiences globally.
I have led digital transformation, launched premium corporate websites with UX/UI and SEO, and built cross-functional teams across Nestlé International Travel Retail, Coty, Bank J. Safra Sarasin, P&G, and Sushi Shop. I thrive on turning consumer insights into measurable growth and compelling brand storytelling.
I also lead social media strategy, managing platforms end-to-end — from content creation and audience analysis to KPI tracking and partnerships.
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