I am a CIM-accredited communications and marketing consultant with over 20 years’ experience delivering strategic campaigns, PR, social media management, media relations and stakeholder engagement across the public and private sectors. Since September 2025 I’ve been running a successful freelance practice, partnering with organisations to lead marketing strategies, reputation management, online and social media campaigns and storytelling that raises profiles, engages audiences and delivers measurable impact.

Sarah Bittorf

PRO

I am a CIM-accredited communications and marketing consultant with over 20 years’ experience delivering strategic campaigns, PR, social media management, media relations and stakeholder engagement across the public and private sectors. Since September 2025 I’ve been running a successful freelance practice, partnering with organisations to lead marketing strategies, reputation management, online and social media campaigns and storytelling that raises profiles, engages audiences and delivers measurable impact.

Available to hire

I am a CIM-accredited communications and marketing consultant with over 20 years’ experience delivering strategic campaigns, PR, social media management, media relations and stakeholder engagement across the public and private sectors.

Since September 2025 I’ve been running a successful freelance practice, partnering with organisations to lead marketing strategies, reputation management, online and social media campaigns and storytelling that raises profiles, engages audiences and delivers measurable impact.

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Language

English
Fluent

Work Experience

Freelance Communications & Marketing Consultant at Self-employed / Freelance
September 1, 2025 - Present
Deliver end-to-end marketing and communications strategies to support business objectives. Lead PR and media relations activity, including press releases, messaging frameworks and proactive storytelling to regional and national media. Develop high-quality content across websites, campaigns, newsletters and social media channels. Online marketing management, including social media, PPC advertising and digital content. Advise senior stakeholders on reputation management, engagement strategy and campaign planning. Manage projects independently, working collaboratively with internal teams, partners and external agencies.
Marketing Manager at Locate in Kent – Regional Inward Investment Agency
October 1, 2022 - September 1, 2025
Led communications and marketing strategy, promoting Kent as the UK’s leading business location. Directed PR and media relations, producing press releases, speeches, newsletters, and blogs. Built strong connections with vineyards and producers, positioning Kent as the Wine Garden of England. Partnered with stakeholders (Kent County Council, district councils, corporate sponsors) to deliver regional food, drink, and inward investment campaigns. Oversaw website content strategy and digital communications, increasing website traffic by 34% YOY and social engagement by 71%. Managed corporate partner scheme and secured additional income to reinvest in marketing activity. Non-Executive Director for East Kent Spatial Development Company, advising on communications and stakeholder strategy.
Digital Marketing Manager at Locate in Kent – Regional Inward Investment Agency
July 1, 2020 - October 1, 2022
Led communications and marketing strategy, promoting Kent as the UK’s leading business location. Directed PR and media relations, producing press releases, speeches, newsletters, and blogs. Built strong connections with vineyards and producers, positioning Kent as the Wine Garden of England. Partnered with stakeholders (Kent County Council, district councils, corporate sponsors) to deliver regional food, drink, and inward investment campaigns. Oversaw website content strategy and digital communications, increasing website traffic by 34% year over year and social engagement by 71%.
Senior Marketing Executive at Locate in Kent – Regional Inward Investment Agency
April 1, 2017 - June 1, 2020
Led campaigns and stakeholder engagement to promote Kent as a leading business location. (Responsibilities summarized from resume period.)
Account Manager at Pillory Barn – Marketing & Communications Agency
June 1, 2013 - February 1, 2017
Managed client accounts including Discovery Park and Eurotunnel Le Shuttle, leading their PR and communications campaigns. Crafted press releases, media briefings, and strategic communications to enhance brand visibility. Delivered full-service event management for major conferences and trade shows. Produced digital and social media content, increasing audience reach and engagement.
Events & Communications Executive at Canterbury College
March 1, 2004 - June 1, 2013
Led communications and events to support student recruitment, brand awareness, and stakeholder engagement. Managed press relations, produced internal/external newsletters, and handled crisis communications when required.
Freelance Communications & Marketing Consultant at Self-employed
September 1, 2025 - Present
Deliver end-to-end communications strategies to support place marketing, cultural programmes and economic development initiatives; lead PR and media relations; develop high-quality content across websites, campaigns, newsletters and social media channels; advise senior stakeholders on reputation management, engagement strategy and campaign planning; manage projects independently, collaborating with internal teams, partners and external agencies.

Education

CIM Level 7 Post Graduate Diploma in Professional Marketing (Distinction) at Chartered Institute of Marketing
January 11, 2030 - January 6, 2026
Chartered Institute of Marketing – Digital Marketing Strategy Masterclass at Chartered Institute of Marketing
January 11, 2030 - January 6, 2026
CIM Level 7 Post Graduate Diploma in Professional Marketing (Distinction) at Chartered Institute of Marketing (CIM)
January 11, 2030 - January 6, 2026
Chartered Institute of Marketing – Digital Marketing Strategy Masterclass at Chartered Institute of Marketing
January 11, 2030 - January 6, 2026

Qualifications

BA (Hons) Business & Marketing – 2:1
January 11, 2030 - January 6, 2026
CIM Level 7 Post Graduate Diploma in Professional Marketing (Distinction)
January 11, 2030 - January 6, 2026
Chartered Institute of Marketing – Digital Marketing Strategy Masterclass
January 11, 2030 - January 6, 2026
CIM Level 7 Post Graduate Diploma in Professional Marketing (Distinction)
January 11, 2030 - January 6, 2026

Industry Experience

Government, Media & Entertainment, Professional Services, Education, Other