Freelance copywriter and content marketing professional with experience creating SEO-led web copy, PPC/social content, and on-page content strategies for B2B and health/legal sectors. Background includes building content plans, conducting keyword research and audits, and managing SEO reporting and client-facing deliverables. Previously held senior content roles where she progressed from executive to senior level, developing keyword-optimised copy, long-tail SEO research, case studies, and campaign assets, as well as mentoring team members to improve content writing processes.…

Sarah Fairweather

Freelance copywriter and content marketing professional with experience creating SEO-led web copy, PPC/social content, and on-page content strategies for B2B and health/legal sectors. Background includes building content plans, conducting keyword research and audits, and managing SEO reporting and client-facing deliverables. Previously held senior content roles where she progressed from executive to senior level, developing keyword-optimised copy, long-tail SEO research, case studies, and campaign assets, as well as mentoring team members to improve content writing processes.…

Available to hire

Freelance copywriter and content marketing professional with experience creating SEO-led web copy, PPC/social content, and on-page content strategies for B2B and health/legal sectors. Background includes building content plans, conducting keyword research and audits, and managing SEO reporting and client-facing deliverables.

Previously held senior content roles where she progressed from executive to senior level, developing keyword-optimised copy, long-tail SEO research, case studies, and campaign assets, as well as mentoring team members to improve content writing processes.

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Skills

Experience Level

Work Experience

Senior Content Executive / Senior Content Writer at Peninsula
January 1, 2019 - Present
Researched and updated content calendars across legal and health branches. Conducted in-depth keyword research and researched user intent to inform content. Wrote keyword-optimised content and produced long-tail keyword-focused copy. Developed SEO-driven copy for high-quality content. Supported paid social and PPC ad copy, contributed to creative brainstorming for campaign proposals, developed case studies, and supported pitch slide decks. Progressed from executive to senior level within eight months, and supported content writing processes through mentoring team members.
Freelance Copywriter at The Fresh
January 1, 2019 - January 1, 2026
Created creative web content, wrote SEO blog content for client websites and link-building purposes, and managed Google Business accounts. Produced and reviewed Google Analytics reports, managed a team of freelance copywriters, and maintained social media accounts.
Senior Content Executive / Content Manager (progressed to senior within role) at Peninsula
January 1, 2018 - January 1, 2019
Researched and updated content calendars across legal and health sectors. Conducted in-depth keyword research, researched user intent, and wrote keyword-optimised content. Progressed from executive to senior level within eight months, producing keyword-driven SEO copy, conducting long-tail keyword research, writing copy for paid social and PPC ads, contributing to campaign proposals via creative brainstorming sessions, developing case studies, and supporting pitch deck content.
Intern / Copywriting Intern at Enrich Marketing
January 1, 2016 - January 1, 2019
Wrote web content, attended client meetings to discuss ideas, supported email marketing, wrote proposals for potential clients, maintained social media accounts, created SEO-friendly blog content, and wrote case studies.
Content / Copywriting (growth and content-focused role) at Return
January 1, 2016 - January 1, 2018
Progressed within marketing/content roles, supporting SEO copywriting and content strategy execution. Responsibilities included keyword-driven SEO copy, long-tail keyword research, writing ad copy for paid social and PPC, participating in brainstorming to develop campaign proposals, contributing to case studies, and assisting with pitch deck content.
Intern (Marketing) at Enrich Marketing
January 1, 2014 - January 1, 2016
As an intern, assisted with web content writing, attended client meetings to discuss ideas, supported email marketing, drafted proposals for potential clients, created and maintained social media accounts, wrote SEO-friendly blog content, and wrote case studies.
Copywriter / Content Writer (Freelance) at Six & Flow
January 1, 2009 - January 1, 2012
At Six & Flow, focused on content development and wrote persona-driven copy for a range of B2B companies. Produced email marketing campaign copy, created social planners and organic social media copy ideas. Conducted content audits, built content plans and strategies, and developed campaign and marketing concepts. Mentored team members to improve learning and content writing processes.
Content / Copywriter (in-house) at Six & Flow
January 1, 2009 - January 1, 2012
At Six & Flow, led content development and produced persona-driven copy for multiple B2B clients. Created email marketing campaigns, developed social media planners and organic social copy ideas, and conducted content audits. Built content plans and strategies, designed campaign and persona/mentorship plans, and mentored team members on content writing processes.

Education

Bachelor of Arts in English and Creative Writing at University of Salford
January 11, 2030 - July 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Healthcare, Education, Media & Entertainment, Computers & Electronics, Financial Services, Energy & Utilities, Non-Profit Organization, Retail, Real Estate & Construction, Software & Internet, Travel & Hospitality

Skills

Experience Level