Sarah Mason

Led external content, media and campaigns across Westmead, Blacktown and three other major hospitals. Set editorial priorities and brand voice; planned and oversaw social, website, email, video and print content including calendars, briefs, approvals, publishing and quality control. Translated complex health information into human, clear stories and directed integrated campaigns with writers, designers, videographers, clinicians and executives. Used engagement and campaign results to improve content, and managed high-stakes issues and crisis communications while leading a multidisciplinary team.

Coordinated daily editorial operations across producers, reporters, editors, technical teams and digital desks. Set news priorities, allocated resources, managed deadlines and protected editorial, legal and compliance standards. Led special coverage and solved last-minute logistical, talent and production issues; tracked ratings and digital engagement to inform editorial decisions.

Produced Richard Wilkins for seven years, developing entertainment stories and high-profile celebrity and newsmaker interviews from pitch through broadcast. Produced Academy Awards coverage and other major entertainment events, coordinating access, talent, schedules, scripts, live crosses, crews and post-production. Researched and booked guests, conducted pre-interviews and wrote questions, presenter briefs, intros and scripts tailored to presenter voice and audience. Led live and pre-recorded studio and field shoots, managing timing, locations, budgets, technical teams and fast-turnaround edits in collaboration with camera, audio, edit, graphics and digital teams.