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Senior content creator, interview producer and media leader with 20+ years across television, radio, digital, social and strategic communications. Spent seven years producing Richard Wilkins on Nine’s Today Show, including Academy Awards coverage and high-profile celebrity and newsmaker interviews. Leads content, social, campaigns and media across five hospitals within Western Sydney Local Health District. Known for finding the hook, preparing talent, scripting, directing shoots, shaping edits and repurposing stories for multiple platforms using audience insights and strong editorial judgement.…Senior content creator, interview producer and media leader with 20+ years across television, radio, digital, social and strategic communications. Spent seven years producing Richard Wilkins on Nine’s Today Show, including Academy Awards coverage and high-profile celebrity and newsmaker interviews. Leads content, social, campaigns and media across five hospitals within Western Sydney Local Health District. Known for finding the hook, preparing talent, scripting, directing shoots, shaping edits and repurposing stories for multiple platforms using audience insights and strong editorial judgement.

Sarah Mason

Content Producer, Podcast Producer, Presenter, +5

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Senior content creator, interview producer and media leader with 20+ years across television, radio, digital, social and strategic communications. Spent seven years producing Richard Wilkins on Nine’s Today Show, including Academy Awards coverage and high-profile celebrity and newsmaker interviews. Leads content, social, campaigns and media across five hospitals within Western Sydney Local Health District. Known for finding the hook, preparing talent, scripting, directing shoots, shaping edits and repurposing stories for multiple platforms using audience insights and strong editorial judgement.…Senior content creator, interview producer and media leader with 20+ years across television, radio, digital, social and strategic communications. Spent seven years producing Richard Wilkins on Nine’s Today Show, including Academy Awards coverage and high-profile celebrity and newsmaker interviews. Leads content, social, campaigns and media across five hospitals within Western Sydney Local Health District. Known for finding the hook, preparing talent, scripting, directing shoots, shaping edits and repurposing stories for multiple platforms using audience insights and strong editorial judgement.

Available to hire

Senior content creator, interview producer and media leader with 20+ years across television, radio, digital, social and strategic communications. Spent seven years producing Richard Wilkins on Nine’s Today Show, including Academy Awards coverage and high-profile celebrity and newsmaker interviews.

Leads content, social, campaigns and media across five hospitals within Western Sydney Local Health District. Known for finding the hook, preparing talent, scripting, directing shoots, shaping edits and repurposing stories for multiple platforms using audience insights and strong editorial judgement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of Content & Media (Acting Director of Communications interim from May 2023) at Western Sydney Local Health District (NSW Health)

May 1, 2022 - October 1, 2025

Led external content, media and campaigns across Westmead, Blacktown and three other major hospitals. Set editorial priorities and brand voice; planned and oversaw social, website, email, video and print content including calendars, briefs, approvals, publishing and quality control. Translated complex health information into human, clear stories and directed integrated campaigns with writers, designers, videographers, clinicians and executives. Used engagement and campaign results to improve content, and managed high-stakes issues and crisis communications while leading a multidisciplinary team.

Chief of Staff - Television News (Senior Television Producer / Journalist) at Network 10

October 1, 2020 - May 1, 2022

Coordinated daily editorial operations across producers, reporters, editors, technical teams and digital desks. Set news priorities, allocated resources, managed deadlines and protected editorial, legal and compliance standards. Led special coverage and solved last-minute logistical, talent and production issues; tracked ratings and digital engagement to inform editorial decisions.

Senior Television Producer / Journalist at Nine - Today Show

September 1, 2013 - October 1, 2020

Produced Richard Wilkins for seven years, developing entertainment stories and high-profile celebrity and newsmaker interviews from pitch through broadcast. Produced Academy Awards coverage and other major entertainment events, coordinating access, talent, schedules, scripts, live crosses, crews and post-production. Researched and booked guests, conducted pre-interviews and wrote questions, presenter briefs, intros and scripts tailored to presenter voice and audience. Led live and pre-recorded studio and field shoots, managing timing, locations, budgets, technical teams and fast-turnaround edits in collaboration with camera, audio, edit, graphics and digital teams.

Brand Manager & Content Producer (Morning Radio Show Producer) at Southern Cross Austereo

October 1, 2008 - September 1, 2013

Produced video, radio, podcast, web and social content, adapting ideas for YouTube, Instagram and other channels. Built content calendars and campaigns; monitored engagement and audience feedback to refine content and brand strategy. Researched and booked guests, pre-interviewed talent, developed rundowns, questions, scripts and live segments, and directed live shows while managing timing, technical cues, compliance and collaboration between on-air and production teams.

Radio Show Producer & Music Scheduler at Bauer Media - Magic FM, London

October 1, 2005 - July 1, 2008

Produced radio shows and managed music programming while maintaining relationships with labels, artists and promoters. Used audience research to shape playlists, features and promotions; managed licensing, compliance and library metadata.

Traffic Reporter / Presenter at Brisbane City Council / ABC (96.5FM & 98.9FM)

September 1, 2003 - January 1, 2005

Scripted and delivered frequent live traffic reports across three radio stations while monitoring live traffic camera feeds.