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Hi, I’m Sarah — a digital marketing professional with 5+ years of experience focusing on performance marketing across paid social and SEM platforms. I design, execute, and optimize campaigns on Meta, Google, TikTok, and LinkedIn for diverse industries, turning data into actionable insights that drive conversions and ROI. I'm tech-savvy, collaborative, and always eager to learn platform updates and industry trends. I enjoy partnering with cross-functional teams to craft compelling campaigns and meaningful storytelling that resonates with audiences.…Hi, I’m Sarah — a digital marketing professional with 5+ years of experience focusing on performance marketing across paid social and SEM platforms. I design, execute, and optimize campaigns on Meta, Google, TikTok, and LinkedIn for diverse industries, turning data into actionable insights that drive conversions and ROI. I'm tech-savvy, collaborative, and always eager to learn platform updates and industry trends. I enjoy partnering with cross-functional teams to craft compelling campaigns and meaningful storytelling that resonates with audiences.

Sarah Tan

Marketing Strategist, Conversion Rate Optimization Expert, Digital Marketer, +1

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Hi, I’m Sarah — a digital marketing professional with 5+ years of experience focusing on performance marketing across paid social and SEM platforms. I design, execute, and optimize campaigns on Meta, Google, TikTok, and LinkedIn for diverse industries, turning data into actionable insights that drive conversions and ROI. I'm tech-savvy, collaborative, and always eager to learn platform updates and industry trends. I enjoy partnering with cross-functional teams to craft compelling campaigns and meaningful storytelling that resonates with audiences.…Hi, I’m Sarah — a digital marketing professional with 5+ years of experience focusing on performance marketing across paid social and SEM platforms. I design, execute, and optimize campaigns on Meta, Google, TikTok, and LinkedIn for diverse industries, turning data into actionable insights that drive conversions and ROI. I'm tech-savvy, collaborative, and always eager to learn platform updates and industry trends. I enjoy partnering with cross-functional teams to craft compelling campaigns and meaningful storytelling that resonates with audiences.

Available to hire

Hi, I’m Sarah — a digital marketing professional with 5+ years of experience focusing on performance marketing across paid social and SEM platforms. I design, execute, and optimize campaigns on Meta, Google, TikTok, and LinkedIn for diverse industries, turning data into actionable insights that drive conversions and ROI.

I’m tech-savvy, collaborative, and always eager to learn platform updates and industry trends. I enjoy partnering with cross-functional teams to craft compelling campaigns and meaningful storytelling that resonates with audiences.

Skills

Facebook Ads

Google Ads

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Language

English

Fluent

Work Experience

Senior Performance Specialist at Omnicom Media Group

September 1, 2023 - June 30, 2024

Set up and optimized campaigns on Meta, Google, TikTok and LinkedIn for Malaysia and Singapore markets. Managed day-to-day paid media activities, including bidding, A/B testing, keyword research, monitoring quality scores, and optimization strategies. Monitored campaigns with automated budget tracker to ensure pacing and KPI targets. Reviewed and improved full funnel media plans. Assisted planning team on platform know-hows and strategies. Prepared weekly, monthly and quarterly reports with detailed analysis, insights, and solutions to improve future campaigns. Clients: Banking, Automobile, FMCG, Pharmaceutical.

Senior Paid Ads Specialist at Sprout Online

October 1, 2024 - Present

Planned, set up and optimized campaigns on Meta and Google for AUS and SG markets, increasing sales and conversions by 250%. Developed paid ad strategies for up to 30 clients from various industries. Managed day-to-day paid media activities, including keyword research, bidding and monitoring quality scores. Managed and monitored campaign budget to maximize results. Conducted A/B tests on ad creatives, landing pages, targeting, and bidding strategies. Worked closely with creative and content teams to develop compelling visuals, ad copies and landing pages. Prepared weekly and monthly reports with detailed analysis, insights, and solutions to improve future campaigns. Clients: Education, Dental, Healthcare, Real Estate, Law, Entertainment, etc.

Senior Performance Marketing Executive at Dentsu International

April 1, 2021 - August 31, 2023

Set up and optimized campaigns on Meta, Google, Twitter and LinkedIn for various objectives and campaign types. Handled Meta CPAS and Google e-commerce campaigns. Managed day-to-day paid media activities, including bidding, A/B testing, keyword research, monitoring quality scores, and implementing optimization strategies. Monitored campaign performance with automated budget tracker to ensure pacing and KPI’s are achieved. Reviewed and improved full funnel media plans. Prepared ad copies for Google Search campaigns. Built weekly, monthly and quarterly reports with detailed analysis, insights, and solutions to improve future campaigns. Clients: Consumer Electronics, Skincare, Real Estate, Fashion, Banking, FMCG.